About CallRail

CallRail is a cloud-based marketing attribution and lead management platform that includes call tracking, lead center, conversation intelligence, and form tracking software. Small businesses need to make every dollar count. Call Tracking lets them know which ads, keywords, and campaigns make their phones ring. It unlocks access to call data, helping them spend smarter and get more from their marketing mix. Call Tracking also lets users record, score, and forward calls or build call flows to improve routing and response. Missed calls and messages often become lost opportunities. Lead Center helps small businesses manage and control all their leads. Not only is Lead Center a virtual phone, it collects calls, texts, form submissions, and (soon) chats into a single inbox so responses are one click away. Plus, the integrated Lead Center builds a detailed history of each contact’s interactions with a company. Conversation Intelligence lets businesses transcribe calls, and then uses artificial intelligence to reveal insights that might otherwise have been missed. It can be used to improve training, customer service, and marketing campaigns. In combination with call tracking, form tracking delivers deeper analytics and attribution. It connects online and offline marketing metrics to reveal bigger picture trends.
CallRail Software - Lead Center
CallRail Software - Conversation Intelligence
CallRail Software - Visitor Timeline
CallRail Software - Form Attribution
CallRail Software - Call Log
CallRail Software - Lead Center - thumbnail
CallRail Software - Conversation Intelligence - thumbnail
CallRail Software - Visitor Timeline - thumbnail
CallRail Software - Form Attribution - thumbnail
CallRail Software - Call Log - thumbnail

CallRail pricing

CallRail does not have a free version but does offer a free trial. CallRail paid version starts at US$45.00/month.

Starting Price:
US$45.00/month
Pricing Details:
Pricing begins at $45 per month, and includes 10 local phone numbers and 500 minutes. Every account includes session-level tracking, call recording, our top integrations, and unlimited clients & users.
Free Version:
No
Free trial:
Yes

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CallRail Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
4.5
5 reviews of 145 View all reviews
Chris C.
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 16/03/2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Emma K.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
4
Customer Support
0

5
Reviewed on 11/03/2020

High Quality and Reliable Call Tracking Software

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Pros

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 28/08/2021

A Superb Call Tracking Tool

Pros

CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts.

Cons

CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them.

Teresa Y.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
2
Ease of Use
2
Customer Support
4

3
Reviewed on 28/01/2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Jason Z.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/08/2021

CallRail is a perfect solution for agencies

CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.

Pros

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

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