About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month See pricing details
Pricing Details:
Free Plan: up to 100 emails per day. Paid plans available beginning at $14.95/mo. View Pricing Plans
Free Version:
Yes
Free trial:
Yes

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SendGrid Reviews

Feature rating

Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4
5 reviews of 481 View all reviews
Vishal J.
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 09/08/2021

SendGrid - Best Email API for sending marketing emails

I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid.

Pros

The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime.

The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns.

From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.

Cons

As far as technical aspects are concerned, there is nothing which I don't like.

On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites.

Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.

Alternatives Considered

Sendinblue

Reasons for Switching to SendGrid

Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements.
Eddie L.
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 07/07/2021

E-mail Marketing optimized for Professionals

SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space

Pros

The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.

Cons

They do not have a way to graphically edit particularly easily like with MailChimp.

To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop.

On the upside this got us to learn how to code better.

Alternatives Considered

Mailchimp

Reasons for Choosing SendGrid

MailChimp actually gets very pricey after you exceed 2,000 users. MailChimp also lacks the sophistication you need when you start doing more advanced activities companies like Uber and Spotify do. If you see sent by MailChimp you know it's a small business.

Switched From

Mailchimp

Reasons for Switching to SendGrid

SendGrid is professional strength e-mail marketing.
Jase W.
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/08/2021

A full suite of rich marketing power.

We send thousands of 2-factor authentication emails out monthly with Sengrid and hundreds of marketing emails out each month. The flexibility in passing large volume of email data to a sending partner allowed us to focus on developing the areas we needed and leaving email marketing to Sendgrid.

Pros

Sendgrid have a full published API allowing for easy integration into any system you build. They have some super helpful guides online to get started and a whole host of customisable settings to ensure the product works for you.

Cons

The 30 day reporting period is quite limited and I wish this was closer to 90 days or longer.

Alternatives Considered

Mailgun

Reasons for Switching to SendGrid

Sendgrid have a stack of other features including SMS messages and contact management. For us, it felt like the better long term partnership.
Pedro G.
  • Industry: E-Learning
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
2
Customer Support
1

1
Reviewed on 06/07/2020

The worst customer support ever

I had sendgrid free, then I upgraded to the basic. After the shared IP has been blocked many times due to spam, I decided to go to a dedicated IP address. $89/month (really expensive for the service). I send around 500 emails/day for my learners. The server wasn't sending it, it was sending only 100 emails. as it had a limit of requests. I tried to contact their support service and it was terrible, no help at all.

Then, I added some of my IPs to the whitelist, unfortunately I had to change my home IP and I got blocked from sendgrid, after over 2 weeks trying to access it and adding IP, they haven't helped me or given me a proper reply.

Not only I could not send emails, I cant access my account, neither I can cancel.
I had ti sign up with Amazon SES, and now my life is great!

Terrible support, the worst so far, cant even cancel and get a refund =/

Pros

Free trial
easy api integration
cheap and good user interface

Cons

terrible support
expensive
hard to talk to someone

Alternatives Considered

Mailchimp

Reasons for Choosing SendGrid

easier better support

Switched From

Amazon SES

Reasons for Switching to SendGrid

used in the past
Oscar C.
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/05/2019

The best mail service provider for marketing and transactional emails.

I have been working with Sendgrid for more than 2 years and it really has been very helpful.

It's perfect when you need to send transactional mails, for example password recovery or notifications to users from your website. or custom marketing campaigns. You can implement on your App easily with his Full Documented API or via SMTP.

The free forever plan is perfect when you're starting a website or application and still do not have enough users. You can also easily upgrade your plan in order to get more emails monthly .

Recommended with closed eyes.

Pros

1. Have AB Testing enable.
2. Manage unsubscribe emails.
3. Easy to Integrate via API or SMTP.
4. Email Reputation indicator.
5.Full detailed report. You can see if the email it's blocked, bounced or delivered.
6. Have a Forever Free plan . (40.000 Emails in the trial period, then 100 Emails Daily forever)

Cons

Send grid interface it's a little bit confuse.

No more cons to highlight, for me it's a perfect tool.

Alternatives Considered

Sendinblue, Mailchimp Transactional Email and Mailjet

Reasons for Switching to SendGrid

His API have a good documentation and it's easy to implement. The free forever plan . The Price it's low in comparison with the competitors.

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