About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month See pricing details
Pricing Details:
Free Plan: up to 100 emails per day. Paid plans available beginning at $14.95/mo. View Pricing Plans
Free Version:
Yes
Free trial:
Yes

Alternatives to SendGrid

Mailchimp

Mailchimp is a web-based email marketing service with millions of users worldwide. The application allows users to... Learn more

Mailgun

Mailgun is a cloud-based transactional email API service designed to help developers send, track and receive emails... Learn more

Amazon SES

Amazon Simple Email Service (SES) by Amazon Web Services is an email sending solution that helps application developers... Learn more

Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to... Learn more

Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation,... Learn more

Zoho Mail

Zoho Mail, a secure, business-oriented email service, is made to cater to all your emailing needs. With top-notch... Learn more

SendGrid Reviews

Feature rating

Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4
5 reviews of 481 View all reviews
Vishal J.
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 09/08/2021

SendGrid - Best Email API for sending marketing emails

I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid.

Pros

The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime.

The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns.

From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.

Cons

As far as technical aspects are concerned, there is nothing which I don't like.

On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites.

Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.

Alternatives Considered

Sendinblue

Reasons for Switching to SendGrid

Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements.
Eddie L.
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 07/07/2021

E-mail Marketing optimized for Professionals

SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space

Pros

The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.

Cons

They do not have a way to graphically edit particularly easily like with MailChimp.

To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop.

On the upside this got us to learn how to code better.

Alternatives Considered

Mailchimp

Reasons for Choosing SendGrid

MailChimp actually gets very pricey after you exceed 2,000 users. MailChimp also lacks the sophistication you need when you start doing more advanced activities companies like Uber and Spotify do. If you see sent by MailChimp you know it's a small business.

Switched From

Mailchimp

Reasons for Switching to SendGrid

SendGrid is professional strength e-mail marketing.
Verified Reviewer
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 21/12/2021

Do you need an email integration to your already existing products?

With sendGrid our product can send email alerts to our customers if anything is not working according to their needs.

Pros

It can be easily integrated with your current software. The SendGrid API is very complete, and if you are working on Microsoft Azure, there is already an integration there for your cloud/lambda functions.

Cons

the documentation on how to use it in Microsoft Azure were not cristal clear, so I suffered a bit when I implemented the integration.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
2
Customer Support
3

3
Reviewed on 28/12/2021

Decent SMPT Service but poor integration with MS Azure

I've been using this for several years via Azure marketplace. When I tried to login to the SendGrid website, it forced me to sign-up for 2-factor authentication. That's fair. I appreciate the added security. However, instead of sending the verification code to me, they sent it to some mailbox at Azure that I don't have access to. Therefore, I was unable to log in. I contacted SendGrid support but they told me I had to take it up with Azure. It was easier for me just to replace the service with a new vendor.

Pros

The free version offered via Azure is OK for low-volume applications. You can send emails via the API without being restricted to a specific domain.

Cons

API updates resulted in breaking changes that required me to re-write my code. Authentication schema changes (2FA) created major headaches. It got to the point where I could no longer log in to the SendGrid website to administer my account.

Dome S.
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 19/11/2021

That's the best smtp software you can get for your buck

i would recommend sendrgrig to everyone my mum included. It's just the best smtp provider if you consider money and value

Pros

ok this is not a free software but you can get all you want: just smtp or stats and more.. what I really enjoyed was the stats service.. If you run an e-commerce you'll be familiar with the question: "did my customer got the email?" well with sendgrid you can actually answer that question. You'll have a full report and you can easily tell if your customer got the email or something went wrong. This is something just invaluable.

Cons

This is not a pricy software but you need to understand its value. if your business is not big enough maybe it will be hard to sustain. nevertheless i just can say this is the place to look even if you have a small business. unless you want to take the burden of handling smtp this software is just awesome.

Alternatives Considered

Mailchimp and Zoho Mail

Reasons for Choosing SendGrid

This is the best software if you need an affordable secure smtp with stats and cherries on top.

Switched From

Mailchimp and Zoho Mail

Reasons for Switching to SendGrid

SendGrid is my recommended choice. I'll keep suggesting it to all my customers.

Related categories