About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign Software - Analytics
Adobe Campaign Software - Dashboard
Adobe Campaign Software - Social
Adobe Campaign Software - Campaign management
Adobe Campaign Software - Compare performance
Adobe Campaign Software - Create content
Adobe Campaign Software - Analytics - thumbnail
Adobe Campaign Software - Dashboard - thumbnail
Adobe Campaign Software - Social - thumbnail
Adobe Campaign Software - Campaign management - thumbnail
Adobe Campaign Software - Compare performance - thumbnail
Adobe Campaign Software - Create content - thumbnail

Adobe Campaign pricing

Adobe Campaign does not have a free version but does offer a free trial. Adobe Campaign paid version starts at US$9.98/month.

Starting Price:
US$9.98/month
Pricing Details:
Contact Adobe directly for pricing information.
Free Version:
No
Free trial:
Yes

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Adobe Campaign Reviews

Feature rating

Value for Money
4
Functionality
4.5
Ease of Use
4
Customer Support
4
5 reviews of 153 View all reviews
Gautam S.
  • Industry: Entertainment
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
3

5
Reviewed on 25/07/2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Emmanuel T.
  • Industry: Entertainment
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 04/04/2021

Adobe campaign is a creative software for your business.

Is good and perfect for my business.

Pros

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Cons

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Mohamed R.
  • Industry: Information Services
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 01/09/2021

Get better at yourself with adobe

good experience

Pros

A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself

Cons

It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era

Shaun P.
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 06/05/2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Pros

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Alternatives Considered

Salesforce Platform

Reasons for Choosing Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

Switched From

Mailchimp

Reasons for Switching to Adobe Campaign

apparent service benefits which were ultimately just not true.
Giselle R.
  • Industry: Design
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
2
Customer Support
3

5
Reviewed on 29/06/2021

usefull tool for my company!

we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Pros

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Cons

for some of my collaborators was difficult at the beginning but it's worth it

Alternatives Considered

Mailchimp

Reasons for Switching to Adobe Campaign

because it solves my company problems and the software is easier than others in the market.

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