4.6
Overall rating
Reviews

4.6
Overall rating
Reviews

About Amplitude

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics. Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas. Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones. Amplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and mParticle.
Amplitude Software - Business KPI's
Amplitude Software - Notebook creation
Amplitude Software - Sources and content
Amplitude Software - Slack integration
Amplitude Software - Business KPI's - thumbnail
Amplitude Software - Notebook creation - thumbnail
Amplitude Software - Sources and content - thumbnail
Amplitude Software - Slack integration - thumbnail

Amplitude pricing

Amplitude has a free version. Amplitude paid version starts at US$995.00/month.

Starting Price:
US$995.00/month
Free Version:
Yes
Free trial:
No

Alternatives to Amplitude

Amplitude Reviews

Feature rating

Value for Money
4.4
Functionality
4.6
Ease of Use
4.1
Customer Support
4.4
5 reviews of 64 View all reviews
Jovan
Jovan
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 03/12/2019

Great software for product and customer acquisition analysis

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Alternatives Considered

Kissmetrics

Reasons for Switching to Amplitude

Provides more advanced features and solving the attribution problem.
Verified Reviewer
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/12/2023

Best-in-class for Product Analytics

A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing.

We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon.

After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience.

We look forward to continue having Amplitude as our analytical go-to partner.

Pros

- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast
- Tons of advanced features: configuration, data ingestion and so on.
- Customer-focus: constantly listening to what the market needs and delivering
- Innovation: they are always ahead of the competition and launch the best features
- Great support team from past experiences

Cons

- It is pretty pricey, specially if your business is low-margin and high traffic
- The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive.

Alternatives Considered

Google Analytics 360 and Mixpanel

Reasons for Switching to Amplitude

Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade.
Verified Reviewer
  • Industry: Computer Software
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

3
Reviewed on 02/04/2018

Good free plan but not many features.

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Lucien
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/05/2024

Amplitude is a must have analytics tool for innovative product teams looking for fast agile...

Amplitude is absolutely critical for us to ensure we are tracking and testing all metrics in relation to launching new products to market, including customer analytics and product usage. It is amongst the best tools in market for quickly creating visualisations to help understand where to iterate.

Pros

Amplitude is absolutely brilliant as a flexible BI tool where reports take minutes to set up. We use Looker and this is not a flexible light weight tool for rapid product feedback on new product launches. We use Amplitude for this to test, and learn about new products or features we take to market.

Cons

The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations.

Kaustubh
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 11/02/2023

Wonderful for Product Analytics

Exceptionally amazing.

Pros

- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)

Cons

- Limitation in "join" functionalities to group multiple events

Alternatives Considered

Google Analytics 360 , Pendo and Mixpanel

Reasons for Choosing Amplitude

Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer.

Switched From

Mixpanel

Reasons for Switching to Amplitude

Data visualization powers are extensive.

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