About Improvado

Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a single virtual database. The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales. The solution supports integration with various data sources such as Facebook ads, Google Analytics, Bing ads, MailChimp and Shopify. In addition, data warehouses such as Google BigQuery and MySQL as well as visualization platforms such as Looker and Tableau can be integrated too. The solution is available on a monthly subscription basis and support is provided via phone and chat.
Improvado Software - Ad channels performance monitoring
Improvado Software - Performance statistics
Improvado Software - Reporting
Improvado Software - Ad channels performance monitoring - thumbnail
Improvado Software - Performance statistics - thumbnail
Improvado Software - Reporting - thumbnail

Improvado pricing

Improvado does not have a free version but does offer a free trial.

Free Version:
No
Free trial:
Yes

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Improvado Reviews

Feature rating

Value for Money
4.5
Functionality
4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 17 View all reviews
Terry W.
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/03/2018

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We...

Pros

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

Stephen M.
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 07/04/2020

Easy To Pick Up

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.
One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Laurie R.
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Other for Free Trial
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 28/11/2019

Tried to Get Info But Rep Did Not Call as Scheduled

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Mubarrat C.
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
3
Customer Support
5

4
Reviewed on 31/03/2021

Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution

Positive, its better than other ETL companies I've worked with.

Pros

Customer service is great to work with than compared to other companies. There's a good room to customize.

Cons

The product isn't the easiest to use and isn't fully build out yet when compared to other product.

Scott H.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 29/03/2019

Great Time Saving Client Pleasing Partner

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

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