About Klaviyo












Klaviyo pricing
Klaviyo has a free version and offers a free trial. Klaviyo paid version starts at US$20.00/month.
Alternatives to Klaviyo
Klaviyo Reviews
Feature rating

- Industry: Food & Beverages
- Company size: 501-1,000 Employees
- Used Daily for 1+ year
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Review Source
One of the best bangs for the buck
I love it and plan to keep on using it
Pros
Automation and target the right buyers with the right message and it is also a great CRM as well!
Cons
Can get costly and managing flows does require more attention
- Industry: Apparel & Fashion
- Company size: 2-10 Employees
- Used Daily for 1-5 months
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Review Source
Klavyio could be better
It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.
Pros
Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.
Cons
Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.
Alternatives Considered
OmnisendReasons for Choosing Klaviyo
Mailchimp was dumped by Shopify at the moment.Switched From
Mailchimp- Industry: Health, Wellness & Fitness
- Company size: 11-50 Employees
- Used Daily for 1-5 months
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Review Source
Good tool, good with Shopify
Good system overall, very friendly and easy to use
Pros
Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns
Easy to build templates with the drag and drop feature if you are not familiar with HTML
Cons
if you have more than one store, you need to have a separate account
They are not so cheap
- Industry: Retail
- Company size: 2-10 Employees
- Used Daily for 6-12 months
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Review Source
Well worth the money
Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.
Pros
Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.
Cons
Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
One of the best options for E-Commerce brands
Pros
Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.
Cons
Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.