About Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms. © 2022 Klaviyo. All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.
Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
Klaviyo Software - Grow your contact 
list with engaging 
web forms
Klaviyo Software - Bring your brand to life with drag-and-drop ease
Klaviyo Software - Send personalized recommendations 
that really resonate
Klaviyo Software - Automations help you make money while you sleep
Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
Klaviyo video
Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates - thumbnail
Klaviyo Software - Grow your contact 
list with engaging 
web forms - thumbnail
Klaviyo Software - Bring your brand to life with drag-and-drop ease - thumbnail
Klaviyo Software - Send personalized recommendations 
that really resonate - thumbnail
Klaviyo Software - Automations help you make money while you sleep - thumbnail

Klaviyo pricing

Klaviyo has a free version and offers a free trial. Klaviyo paid version starts at US$20.00/month.

Starting Price:
US$20.00/month
Free Version:
Yes
Free trial:
Yes

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Klaviyo Reviews

Feature rating

Value for Money
4.4
Functionality
4.6
Ease of Use
4.4
Customer Support
4.4
5 reviews of 341 View all reviews
Dennis
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/08/2021

A glowing beacon in a saturated market

Fantastic from beginning to end. I would suggest Klaviyo to anyone.

Pros

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Cons

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

Alternatives Considered

Sendinblue

Reasons for Choosing Klaviyo

For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

Switched From

Mailchimp

Reasons for Switching to Klaviyo

Klaviyo is more focused on e-commerce which is my primary focus.
Sam
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 09/05/2022

Well worth the money

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Liam
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 10/02/2023

Best tool for making marketing emails look great

Good

Pros

Really easy tool to make your marketing emails look great. Have used other ESP and this one made our emails look really professional.

Cons

It isn't a full CRM tool so expensive to have additional to HubSpot the CRM we use.

Alternatives Considered

Mailchimp

Reasons for Switching to Klaviyo

Based on feedback and recommendations
Jeremy
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
5
Ease of Use
4
Customer Support
2

3
Reviewed on 09/12/2016

Marketing Automation with support and deliverability concerns

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Pros

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Cons

Deliverability is a concern. Support is slow to respond.

Jr
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/12/2022

Great platform if you like data

Overall, Klaviyo is a platform that I recommend to almost all of my clients. Klaviyo has done a great job of improving its capabilities over the years.

Pros

What I like the most about the Klaviyo Platform is the ability to understand user journeys and tie that directly to business objectives.

Cons

It has a few quirks, like the dashboard not loading when you have a large amount of data but you can still export to a CSV file.

Alternatives Considered

Omnisend

Reasons for Choosing Klaviyo

I needed a more robust platform.

Switched From

Mailchimp

Reasons for Switching to Klaviyo

Better features

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