About Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms. © 2022 Klaviyo. All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.
Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
Klaviyo Software - Grow your contact 
list with engaging 
web forms
Klaviyo Software - Bring your brand to life with drag-and-drop ease
Klaviyo Software - Send personalized recommendations 
that really resonate
Klaviyo Software - Automations help you make money while you sleep
Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
Klaviyo video
Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates - thumbnail
Klaviyo Software - Grow your contact 
list with engaging 
web forms - thumbnail
Klaviyo Software - Bring your brand to life with drag-and-drop ease - thumbnail
Klaviyo Software - Send personalized recommendations 
that really resonate - thumbnail
Klaviyo Software - Automations help you make money while you sleep - thumbnail

Klaviyo pricing

Klaviyo has a free version and offers a free trial. Klaviyo paid version starts at US$20.00/month.

Starting Price:
US$20.00/month
Free Version:
Yes
Free trial:
Yes

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Klaviyo Reviews

Feature rating

Value for Money
4.4
Functionality
4.6
Ease of Use
4.4
Customer Support
4.4
5 reviews of 307 View all reviews
Dennis
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/08/2021

A glowing beacon in a saturated market

Fantastic from beginning to end. I would suggest Klaviyo to anyone.

Pros

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Cons

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

Alternatives Considered

Sendinblue

Reasons for Choosing Klaviyo

For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

Switched From

Mailchimp

Reasons for Switching to Klaviyo

Klaviyo is more focused on e-commerce which is my primary focus.
Pranjal
  • Industry: Media Production
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

4
Reviewed on 09/10/2022

Expensive but feature rich and easy to use email automation and campaign management application

Except the pricing part, everything else is great about this app. Its easy to use, does the job, has excellent ready to use and responsive email templates, smart campaign flows and standard other features.

Pros

The campaign flow is the best part of this app. You can automate when the emails are sent basis the action taken by your users and even their responses. There are numerous pre existing flows which will definitely fit your use case or even if they don't, there are many thirds party developers who provide flows. You can even build your own flows from scratch.

Cons

Its expensive, considering that they position themselves as the go to email automation app for e commerce sites, you are sure to fall in their highest pricing tier which is again not sufficient with just 15000 emails per month.

Alternatives Considered

Sendinblue

Reasons for Switching to Klaviyo

Because of their email templates and automation flows.
Steve
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
1
Customer Support
2

3
Reviewed on 07/10/2022

Not user friendly, poor support

Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).

Pros

The Klaviyo application is very powerful, no doubt.

Cons

The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement.

When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved.

Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people.

The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder.

Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).

Douglas
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 20/08/2022

The best email management system

I have no complaints with Klaviyo. It's a great system I use everyday.

Pros

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Cons

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

William
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/11/2022

Klaviyo is the best marketing platform!

Awesome! Helped me grow my business.

Pros

Klaviyo is a great base to automate customer contact over email, SMS, in-app notifications, and on the internet.

Cons

Klaviyo's only downfall is when it came to email deliverability. Emails would bounce when sent from Klaviyo which caused some issues. This is not a major issue though.

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