Klaviyo

Pros

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Cons

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

Alternatives Considered

Reasons for Choosing Klaviyo

Switched From

Reasons for Switching to Klaviyo

Pros

The campaign flow is the best part of this app. You can automate when the emails are sent basis the action taken by your users and even their responses. There are numerous pre existing flows which will definitely fit your use case or even if they don't, there are many thirds party developers who provide flows. You can even build your own flows from scratch.

Cons

Its expensive, considering that they position themselves as the go to email automation app for e commerce sites, you are sure to fall in their highest pricing tier which is again not sufficient with just 15000 emails per month.

Alternatives Considered

Reasons for Switching to Klaviyo

Pros

The Klaviyo application is very powerful, no doubt.

Cons

The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement.

When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved.

Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people.

The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder.

Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).

Pros

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Cons

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Pros

Klaviyo is a great base to automate customer contact over email, SMS, in-app notifications, and on the internet.

Cons

Klaviyo's only downfall is when it came to email deliverability. Emails would bounce when sent from Klaviyo which caused some issues. This is not a major issue though.