About Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to increase areas of operations. Benchmark Email features include automation pro, an email designer, tracking, reporting, A/B testing and integrations. The email designer offers features such as drag-and-drop editing, live editing, responsive emails, email templates, code editor and customized colors. Its reports provide real-time insights into campaigns by comparing users' campaign efficiency with market standards. Benchmark Email integrates with WordPress, Shopify, PayPal, Gmail, Google Docs, Tumblr, Zoho, Zendesk, Magento, Digioh, Flickr, Zapier, SurveyMonkey, Facebook, Twitter, LinkedIn, eBay, Slack and more. Benchmark Email is available on request and support is extended via phone and online help desk.
Benchmark Email Software - Dashboard
Benchmark Email Software - Email Editor
Benchmark Email Software - Email Reporting
Benchmark Email Software - Landing Page Builder
Benchmark Email Software - Marketing Automation
Benchmark Email Software - Dashboard - thumbnail
Benchmark Email Software - Email Editor - thumbnail
Benchmark Email Software - Email Reporting - thumbnail
Benchmark Email Software - Landing Page Builder - thumbnail
Benchmark Email Software - Marketing Automation - thumbnail

Benchmark Email pricing

Benchmark Email has a free version. Benchmark Email paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes

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Benchmark Email Reviews

Feature rating

Value for Money
4.1
Functionality
3.9
Ease of Use
4.3
Customer Support
4.2
5 reviews of 160 View all reviews
Bob
  • Industry: Nonprofit Organization Management
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/09/2018

My Review of Benchmark Email

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Andrew
  • Industry: Market Research
  • Company size: 2-10 Employees
  • Used for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 24/05/2019

Easy to use platform

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Alternatives Considered

Typeform and Mailchimp

Reasons for Switching to Benchmark Email

I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

Response from Benchmark

Hello Andrew,

Thank you for the review and high rating.

Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability.

- Benchmark Team

Replied 30/05/2019
Jaden Rose
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 22/06/2022

Easy to Use Email Marketing

I think this is a good free software to use for basic email marketing.

Pros

I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

Cons

In order to use more complex email automations, you have to switch over to a paid tier.

Judith
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
2
Ease of Use
4
Customer Support
4

3
Reviewed on 15/04/2017

Waiting For the Beta

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.

But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.

On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.

There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Response from Benchmark Email

Hi Judith,

We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

Again, thanks for the kind words and feedback.

Replied 18/04/2017
LaToya
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
0
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 23/05/2022

Benchmark

Overall, initially Benchmark was OK. The business problem I was solving with this product was sending out email campaigns.

Pros

The feature I liked the most about Benchmark Email was the automated email campaign.

Cons

The main issue I had with Benchmark was the deliverance of my emails. For some reason, once my emails were sent out, according to the report in Benchmark, emails were not being opened. That was very strange that none of my emails were being opened.

Alternatives Considered

Constant Contact

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