About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign Software - Analytics
Adobe Campaign Software - Dashboard
Adobe Campaign Software - Social
Adobe Campaign Software - Campaign management
Adobe Campaign Software - Compare performance
Adobe Campaign Software - Create content
Adobe Campaign Software - Analytics - thumbnail
Adobe Campaign Software - Dashboard - thumbnail
Adobe Campaign Software - Social - thumbnail
Adobe Campaign Software - Campaign management - thumbnail
Adobe Campaign Software - Compare performance - thumbnail
Adobe Campaign Software - Create content - thumbnail

Adobe Campaign pricing

Adobe Campaign does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes

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Adobe Campaign Reviews

Feature rating

Value for Money
4.0
Functionality
4.4
Ease of Use
3.9
Customer Support
4.0
5 reviews of 161 View all reviews
Jeniffer
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 27/08/2022

Intuitive Marketing Campaign Management product.

Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

Pros

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Cons

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Ade
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 01/02/2022

It is like a Pro tool for Content Marketing Business online

This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Pros

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Cons

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

giselle
  • Industry: Design
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
2
Customer Support
3

5
Reviewed on 29/06/2021

usefull tool for my company!

we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Pros

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Cons

for some of my collaborators was difficult at the beginning but it's worth it

Alternatives Considered

Mailchimp

Reasons for Switching to Adobe Campaign

because it solves my company problems and the software is easier than others in the market.
Grace
  • Industry: Health, Wellness & Fitness
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

4
Reviewed on 18/03/2022

A quite complete marketing tool.

Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Pros

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Cons

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Ahsan
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
2

4
Reviewed on 13/06/2022

Perfect all in one marketing platform by Adobe

Pros

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

Cons

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

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