About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign Software - Analytics
Adobe Campaign Software - Dashboard
Adobe Campaign Software - Social
Adobe Campaign Software - Campaign management
Adobe Campaign Software - Compare performance
Adobe Campaign Software - Create content
Adobe Campaign Software - Analytics - thumbnail
Adobe Campaign Software - Dashboard - thumbnail
Adobe Campaign Software - Social - thumbnail
Adobe Campaign Software - Campaign management - thumbnail
Adobe Campaign Software - Compare performance - thumbnail
Adobe Campaign Software - Create content - thumbnail

Adobe Campaign pricing

Adobe Campaign does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes

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Adobe Campaign Reviews

Feature rating

Value for Money
4.0
Functionality
4.4
Ease of Use
4.0
Customer Support
4.0
5 reviews of 171 View all reviews
Joshua
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/01/2021

ADOBE CAMPAIGN REVIEW

Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement

Pros

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Cons

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Grace
  • Industry: Health, Wellness & Fitness
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

4
Reviewed on 18/03/2022

A quite complete marketing tool.

Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Pros

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Cons

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Verified Reviewer
  • Industry: Luxury Goods & Jewelry
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
3

3
Reviewed on 16/12/2022

Great for campaign management, analytics should be improved

Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools

Pros

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Cons

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Choosing Adobe Campaign

In order to better integrate with other Adobe tools already in place, especially Adobe Analytics and create a single customer view with CRM tools

Switched From

MailUp

Reasons for Switching to Adobe Campaign

An easier integration with existing tools and CRM platform
Amanda
  • Industry: Staffing & Recruiting
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 30/08/2019

Most helpful email marketing tool

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

Pros

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Cons

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Ahmed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 20/01/2018

Great tool, slow customer service.

Pros

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

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