About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month See pricing details
Free Version:
Yes
Free trial:
Yes

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SendGrid Reviews

Feature rating

Value for Money
4.0
Functionality
4.1
Ease of Use
4.1
Customer Support
3.8
5 reviews of 641 View all reviews
Vishal
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 09/08/2021

SendGrid - Best Email API for sending marketing emails

I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid.

Pros

The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime.

The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns.

From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.

Cons

As far as technical aspects are concerned, there is nothing which I don't like.

On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites.

Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.

Alternatives Considered

Sendinblue

Reasons for Switching to SendGrid

Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements.
Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 05/09/2022

Sending SaaS emails through the service is the best option.

Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible.

MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control.

Pros

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Samantha
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
0

3
Reviewed on 13/02/2023

Why I choose Sendgrid for my default transactional email?

Pros

Sendgrid is the default email service provider for the no-code tool Bubble. Although it has a some minor issues like email are often landed in spam folders, it is easy to set up and working as expected most of the time.

Cons

Some minor issues like email are often landed in spam folders, important emails mistakenly blocked as spams or not sent on time

Mohamed
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

4
Reviewed on 04/01/2023

The Best Option for Email Marketing

SendGrid is the best option that assembles a host of benefits in one place; its editor, analytics and reports, and particularly, its powerful feature to prioritize campaigns and increase performance let every business excels.

Pros

SendGrid is the best option to boost your business ahead or rather your marketing emails; its detailed reports on clicks, opens, subscribers and even spam lets you revise or edit your campaigns and thus increase conversion. SendGrid is best known for its editor, which lets tailor your emails according your needs, both demographic or geographic.

Cons

Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options compared to Mailchimp. I also did not like its pricing, which determines the quality of your SendGrid dashboard.

Prem
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 28/01/2023

Email creation and automation for marketing

Pros

Inbuilt features of html template and drag and droop builder is best for creating responsive email templates for email marketing automations

Cons

It needs some more drag and drop features to make it more easy like no code tools

Alternatives Considered

Zoho Marketing Automation, Mailchimp and HubSpot CRM

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