About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month
Free Version:
Yes
Free trial:
Yes

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SendGrid Reviews

Feature rating

Value for Money
4.0
Functionality
4.1
Ease of Use
4.1
Customer Support
3.8
5 reviews of 691 View all reviews
Vishal
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 09/08/2021

SendGrid - Best Email API for sending marketing emails

I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid.

Pros

The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime.

The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns.

From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.

Cons

As far as technical aspects are concerned, there is nothing which I don't like.

On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites.

Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.

Alternatives Considered

Brevo

Reasons for Switching to SendGrid

Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements.
Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 05/09/2022

Sending SaaS emails through the service is the best option.

Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible.

MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control.

Pros

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Kevin
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/10/2023

One of the best email sender platforms on the market

We use it for our transactional emails mostly. It was an easy set up. Creating emails was also an easy process, we started with their design interface and then moved to coded emails.

Pros

Very easy to create email templates, and integrate with your website. The tool handles really well bounces & spams. We've never had problems with it.

Cons

In the reporting, the unique open email seems to be based on events happening from devices. So if I open the same email from desktop and then from mobile, it will be 2 unique opens. I think this should be based on the actual email.

Nik
  • Industry: Program Development
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 25/10/2023

If you want your sanity, Stay away from Sendgrid!!

Zero customer service, I am currently migrating our emails off Sendgrid as we speak. 27 Hours of no communication on their support ticket that suspended our account. No reason was given. We send an average of 30,000 transaction emails per day, all of which are time sensitive (Receipts of payments, password resets, booking confirmations etc). Unforgivable behaviour.

Pros

Was working reasonably well for us for the last 5 years

Cons

After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails while the routinely check for spam activity.

Thomas
  • Industry: Public Policy
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 21/08/2023

Perfect for my use case

Our use case is simple: We need reliable deliverability of emails to up to 2,500 addresses, three times weekly, and we need to be able to track bounces, address changes, etc. easily. Sendgrid provides that service well and at an affordable price point. It also offers traditional "email marketing" services, which we do not use and cannot evaluate. For our needs, it's a solid offering.

Pros

The media center I run submits three political op-eds per week to about 1,300 newspapers in the US (and sometimes another 1,200 internationally). Sendgrid delivers those emails in a timely manner and keeps track of bounces, etc.

Cons

Setting up to use the API from a custom email address is a bit cumbersome.

Alternatives Considered

Mailchimp

Reasons for Switching to SendGrid

Competitive pricing, ability to send directly from our address using an API, and ability to maintain our list on our own server rather than on the service's.

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