About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month See pricing details
Free Version:
Yes
Free trial:
Yes

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SendGrid Reviews

Feature rating

Value for Money
4.0
Functionality
4.1
Ease of Use
4.1
Customer Support
3.8
5 reviews of 604 View all reviews
Pranjal
  • Industry: Media Production
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
3
Customer Support
3

4
Reviewed on 10/10/2022

More about deliverability and less about total email marketing solution defines sendgrid.

Sendgrid is great with delivering emails and is undisputed in transactional emails . Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as a total email marketing platform; it lacks behind as it has very few campaign automation features, it is difficult to get used to and has a poor customer support. It is also slightly more expensive than others and falls in the middle of the lineup in terms of pricing.

Pros

Deliverability, reporting and analytics and email validation are the areas where sendgrid is at the top. It even tells you if the email ids you are sending emails to are active or are misspelled or are disposable. It has excellent reporting features and lets you know the emails which bounced, got opened or got unsubscribed. Its email editor is good wherein you can edit existing templates using drag and drop features and you can also use tags for sending personalised emails.

Cons

Campaign automation, segmentation of contact lists are severe drawbacks of this application. There is hardly anything you can automate in terms of automating your campaigns or automating when to send emails on certain action points.

Alternatives Considered

Sendinblue, Mailchimp and Mailjet

Reasons for Switching to SendGrid

Because of its deliverability.
Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 05/09/2022

Sending SaaS emails through the service is the best option.

Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible.

MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control.

Pros

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 31/05/2022

Reliable, high-bandwidth, and reasonably priced

Overall, SendGrid has been a very valuable asset for our company. Even when we are not fully using every available feature, it's never failed us at a crucial moment, and continues to be a reliable and reasonably priced solution for us.

Pros

Our help desk/support team skews more to the "client's industry specialist" side and less to the tech savant end. That being said, SendGrid continues to be simple to use tool for those that interact with it daily. Setup and further customizations have been simple, and over the course of 10 years, it has continued to prove its value with minimum service inturruptions.

Cons

Our team's only major complaint during our ensure using SendGrid was mostly when it was a less mature product. There were some shortcomings early on with the email marketing and contact management, but there has been considerable progress and improvements in almost all corners of their service and UI.

Reasons for Switching to SendGrid

Our company was VERY small and short staffed when we realized we needed a transactional/API email service. After reading reviews and comparing pricing and features, SendGrid fit our needs the best, especially the pricing packages.
Rahul
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 01/05/2022

Most Underrated Powerful Email Marketing Tool

Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day.

Pros

What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.

Cons

Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features.

Alternatives Considered

ConvertKit, Moosend and Omnisend

Reasons for Choosing SendGrid

They are very expensive and for half the price I can get all the features on Sendgrid.

Switched From

Sendlane

Reasons for Switching to SendGrid

Sendgrid offers more options and subscribers on the free plan than what they offer on their paid plan.
Pius
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 26/04/2022

SendGrid

Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly.

Pros

It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work.

Cons

It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out.

Alternatives Considered

Mailchimp and AWeber

Reasons for Switching to SendGrid

I choose Sendgrid because it was really easy to set up with my stack of Bubble and Zapier without any code of using the API documentation.

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