About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp video
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes
Free trial:
Yes

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Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 16,513 View all reviews
luz mary
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/09/2023

This platform has helped my company grow and increase sales

One of the things I liked the most is the wide range of email templates they offer and the drag and drop feature makes it so easy to create and edit my emails.

Pros

What I like most is its ease of use and the large number of functions and features it offers, from creating beautiful email designs to segmenting my audience and tracking the results of my campaigns, this platform has made it easy the entire email marketing process that I have executed in my email marketing strategies.

Cons

Although this platform offers some customization options, I would like to have more flexibility to adapt the forms to my brand's aesthetic and design. While this hasn't been a major obstacle, it is something I would like to see improved in future platform updates.

Beckie
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 22/09/2023

Simple Yet Sophisticated Communication

It was easy to migrate data from our previous system and easy to use.

Pros

Mailchimp is intuitive and customizable making it easy to communicate with various audiences. The analytics are helpful to track our audience behavior.

Cons

Some of our corporate audiences e-mails get stuck in spam filters. It is also hard to have multiple users on the same account because of the 2-factor authentication.

Rachel
  • Industry: Performing Arts
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
3

3
Reviewed on 23/10/2023

Decent email campaign

Pros

I like that I have been grandfathered into some of the features you now have to pay for such as a work flow. Mailchimp is fairly user friendly.

Cons

I don't like how at the free version you do not get any support what so ever. If my grandfathered in features were to be shut off I would not pay to use the software, I would just switch to a different platform.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

It was free.
john
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5
Reviewed on 12/09/2023

Mailchimp has grown to a Robust platform

For over a decade I have enjoyed working with Mailchimp. It has grown from a simple email platform to a very complex system that now integrates into Google Analytics, digital marketing and more. I find the system to be affordable, reliable and a low learning curve for new users.

Pros

There are several things about Mailchimp that make it a very robust CRM system/platform. From the ease of integrating your current email list, to how easily you can embed one of the sign-up forms on your website, or even manually add contacts, their leads management is very easy to use and works great. Between that and the ease of creating email campaigns, those are the 2 best features of Mailchimp.

Cons

The biggest thing lacking in Mailchimp is a completely AI generated campaign. I believe that AI would be able to draft more effective verbiage on some campaigns than we can manually writing them up.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Mailchimp has a much better pricing structure.
Verified Reviewer
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 01/10/2023

User Friendly & Powerful

Overall, it's the best email software I have used - and there have been a lot! The mix of user friendly layout and tools, with the power of the software is unbeatable!

Pros

I love how mailchimp has a user friendly interface. Even the most non-technical people can take care of the simple tasks like importing email lists, scheduling campaigns, and creating an email.

Cons

The list feature is not the best sometimes when you are trying to slot people into different groups and/or categories.

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