About Act!

Act! is a customer relationship management (CRM) solution that combines marketing automation and sales pipeline management into a single, centralized platform. This solution includes tools for sales process automation and is designed specifically for small businesses. Teams can manage a sales pipeline, track interactions with leads and existing customers, and access email marketing tools from the Act! platform. Built-in CRM features enable business growth teams to track lead sources, competitor activity, emails, and more. Act! also allows customer support teams to manage and sync data such as account updates and pending sales opportunities. Act! provides a shared calendar that can help improve team collaboration. This solution offers a Microsoft Outlook integration and connects with other apps like Dropbox, Slack, plus more. Act! Companion is a mobile CRM app that is compatible with iOS and Android devices. Please contact the vendor directly for Act! Growth Suite pricing information.
Act! Software - Act! - Templates
Act! Software - Act! - Welcome page
Act! Software - Act! - eMarketing
Act! Software - Act! - Dashboard
Act! Software - Act! - Contacts
Act! Software - Calendar view
Act! Software - Act! - Templates - thumbnail
Act! Software - Act! - Welcome page - thumbnail
Act! Software - Act! - eMarketing - thumbnail
Act! Software - Act! - Dashboard - thumbnail
Act! Software - Act! - Contacts - thumbnail
Act! Software - Calendar view - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at £15.00/month.

Starting Price:
£15.00/month
Pricing Details:
Act! CRM Essentials: £15 / user / month (billed annually) Act! CRM Standard : £25 / user / month (billed annually) Act! CRM Expert : £40 / user / month (billed annually)
Free Version:
No
Free trial:
Yes

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Act! Reviews

Feature rating

Value for Money
3.5
Functionality
3.5
Ease of Use
3.5
Customer Support
3.5
5 reviews of 641 View all reviews
Thomas O.
  • Industry: Pharmaceuticals
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
2

5
Reviewed on 07/05/2018

Love the ease of use for both entering data and retrieving info

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Tammy W.
  • Industry: Insurance
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 14/10/2020

ACT! for Insurance/Financial Advisors

I love all the features that meet the needs of financial advisors. The customizable fields are beneficial and improve the overall use of the software. It has probably just as many features as other customer relations management programs but cost is substantially less. Very happy with my selection.

Pros

The Act! for Advisors software has been modified to meet the requirements of a financial advisor which includes being able to input information regarding insurance contracts. The new Marketing Automation is an great way to send out Newsletters, etc.

Cons

They have lots of online resources/video's to learn the Marketing Automation. You can also speak to customer service but they recently cut their remote access where you can have customer service work on your computer to help answer/show you how to do things with the marketing automation.

Alternatives Considered

Pardot

Reasons for Choosing Act!

Salesforce was cost prohibitive.

Switched From

Salesforce Sales Cloud

Reasons for Switching to Act!

Cost while not sacrificing the overall features.
Maserame L.
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 22/10/2021

All in one crm

Pros

It's reliable and believe it is cost effective. It had extra features than just sales tracking.

Cons

Last time I used the system it was not easy to delete unwanted reports.

Vincent M.
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
4

3
Reviewed on 15/09/2021

ACT CRM, Great Starter CRM.

For many years that I did use act I really enjoyed it was a great tool getting used to working with it was very easy for me. we did a lot of customization to the dashboard added some imagery additional fields it was really awesome. We didn't get to the point to using their marketing campaign products but the email templates were really awesome really awesome

Pros

I really liked the contact management history management email integration and tracking grouping of contacts opportunity groups add opportunity ratings.

Cons

Act is a really great entry level CRM it has some functionality's third party capabilities other products you can purchase from the store but it just doesn't have what it takes to get you over the hill when you get a little bit larger

Wayne D.
  • Industry: Environmental Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 30/06/2021

Long time ACT! user, especially happy with V23

Greatly improved and confidence-inspiring in V23.
Minimal frustration
ACT! is feature-rich, and discovery of additional functionality is fun as well as useful.
Many useful/fun feature surprises to be discovered with HELP and excellent videos to get there

Pros

Not easy to learn, but getting much easier. But very powerful for those who would take the time to become familiar with its muscle.
It is apparent to me that Swiftpage folks are remarkably skilled and motivated to make ACT! an (THE) industry leader.
Significantly greater reliability and freedom from issues.
I have seen wonderful improvements in marketing automation with V23
Current functionality of marketing automation was beyond my imagination
Technical assistance is quick and has become absolutely first class. I rate a solid 10

Cons

Steep learning curve, but learning the system is greatly eased recently with new videos that are easy to follow and with a narrative voice that is especially understandable
Technical help is not available on weekends and after hours.

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