About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries. This vast experience helped us perfect Act! Premium with the most ideal feature set and almost no learning curve.
Act! Software - Rich contact management
Act! Software - Customizable Dashboard
Act! Software - Opportunity details for every deal
Act! Software - Power Marketing Automation – Real-time results
Act! video
Act! Software - Rich contact management - thumbnail
Act! Software - Customizable Dashboard - thumbnail
Act! Software - Opportunity details for every deal - thumbnail
Act! Software - Power Marketing Automation – Real-time results - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at US$30.00/month.

Starting Price:
US$30.00/month
Free Version:
No
Free trial:
Yes

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Act! Reviews

Feature rating

Value for Money
3.7
Functionality
3.7
Ease of Use
3.7
Customer Support
3.3
5 reviews of 703 View all reviews
Perry
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/08/2018

Excellent Software! I run my entire business on ACT!

My Experience with ACT has been great. I have spoken to support on occasion and they are very knowledgeable and supportive, and have always resolved any issues or questions I have. The one great feature of ACT is that it is on my laptop. So if I travel or the internet is down, I can still function - not so with SF.

Pros

It is very simple to use and yet very powerful. It provides me with Notes and Histories and as many fields as I need to put in data about my customers and vendors. It is linked to my phone as well as my admins data. I really cannot see running my business without ACT.

Cons

really nothing to complain about. they do updates and patches to fix any issues I have ever encountered

Fritz
  • Industry: Human Resources
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/02/2023

Small Business Owner & ACT! User since V2

I'm a small business owner, mostly focused on selling services and ACT! has enabled me to manage all aspects of selling, marketing, client communications and far more. Great customer support over the past almost 30 years as an ACT! user.

Pros

Ability to customize the product for my preferred activities - follow-ups, invoicing, managing client relations, sales pipeline tracking and more.

Cons

Nothing to complain about as they've gotten the product to work efficiently with the past 6 or 7 versions. Upgrading used to be inconvenient but they've made the upgrade process seemless

Alternatives Considered

Microsoft Excel

Reasons for Switching to Act!

I got it the software at a great price back in 1994...maybe $25 for the disc.

Response from Act!

Hey thanks Fritz, it sounds like Act! is helping you out. You're helping us out by spreading the word - so thanks for taking the time to share!

Replied 03/02/2023
Nicole
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Features
2
Ease of Use
2
Customer Support
4

2
Reviewed on 08/03/2018

ACT has many features, but most of them are cumbersome and lacking full functionality.

Pros

Our office has been using this product since before I started. It is a solid database program and if that is all you want to do is have a large database of contacts, then this performs well.

Cons

I dislike how this is still only available for windows computers which makes communicating information in an office with both Mac and PC impossible. Also, the outlook plug in that allows emails to be synced with a contact in ACT will only link emails to the PRIMARY contact. So that means you have to manually sync that. If you are emailing over 100 emails a day, you end up either spending most of your time manually syncing contacts or just foregoing this feature. Also, you can only add 4 contacts to a company. Often times, we need to have upwards of 6-10 contacts for a company so the inability to add more is a huge issue. And since ACT isn't online, any changes made on any employee computers while not connected to the server means no one else has access to that info until they make it back to the office to sync. Which means our data is never fully up to date. There are so many problems with this software that we often don't try to take advantage of any of the other functions.

Response from Act!

Hi Nicole,

Thanks for your feedback!

You're correct that our main desktop product is only available for PC. Did you know we do offer a fully web-based solution, Act! Premium Cloud? This works great on PC and Mac, as well as keeping your data online on our hosted cloud servers.

It sounds like your business could make good use of the features available via Act! Cloud - might be worth checking it out at act.com - we do offer a free trial too.

We'll definitely be taking your feedback on board for future releases - especially what you've said around email syncing. We've got some major improvements planned in this area in the next release (20.1).

Lastly, there should be no limit to how many contacts can be assigned to a company - if you're having issues adding more than 4, I'd definitely recommend contacting customer support, who'll be happy to help.

If there's anything more we can do to help, please let us know!

Thanks again,

Jon,
Act! Social Media Team

Replied 12/03/2018
Ernest
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/03/2023

ACT! Review

great product grreat features great support team even weekends keep up the good work

Pros

as an existing ACT! user i was already familiar with product. the cloud feature is great in a remote team environment

Cons

not being able to synchronise databases across cloud platform. have to do on desktop version

Response from Act!

Thank you, Ernest, for sharing this feedback! We appreciate it and love hearing from our customers!

Replied 31/03/2023
Andrew
  • Industry: Nanotechnology
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
2
Ease of Use
4
Customer Support
3

5
Reviewed on 18/01/2023

Good first CRM

Positive experience and we are using the custom fields. I wish you could make some fields limited based on other field inputs. ACT! is great if you are just getting into CRM and want to get your business up and running quickly, this is one of the reasons it is such a popular choice. They have been doing CRM for a very long time.

Pros

Easy to setup and have customized fields. They have an option to run on your own server to avoid monthly fees of other CRM options.

Cons

Once you have over 10,000 contacts. It is harder and slower to organize CRM. Works much better for smaller contact lists.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to Act!

Cost of alternatives were much higher for similar features.

Response from Act!

Hey thanks Andrew, it sounds like Act! is helping you out. You're helping us out by spreading the word - so thanks for taking the time to share!

Replied 20/01/2023

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