About LeadSquared

LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality. LeadSquared helps users to automate tasks such as lead capture, marketing, sales CRM, reporting and analytics. LeadSquared also offers lead scoring, landing pages, marketing and sales insights, segmentation and role-based user access. It can integrate with applications such as Super-Receptionist, Ozonetel, LiveChat, Olark Connector, Zopim and GoToWebinar. The software is available in a subscription pricing model. It runs on most web browsers and also has a dedicated Android and iOS application.
LeadSquared Software - Admin dashboard
LeadSquared Software - Summary
LeadSquared Software - Create content
LeadSquared Software - Activity history
LeadSquared Software - Create landing pages
LeadSquared Software - Mobile reports
LeadSquared Software - Admin dashboard - thumbnail
LeadSquared Software - Summary - thumbnail
LeadSquared Software - Create content - thumbnail
LeadSquared Software - Activity history - thumbnail
LeadSquared Software - Create landing pages - thumbnail
LeadSquared Software - Mobile reports - thumbnail

LeadSquared pricing

LeadSquared does not have a free version but does offer a free trial. LeadSquared paid version starts at US$25.00/month.

Starting Price:
US$25.00/month
Pricing Details:
Free 15-day trial, no credit card required. Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)
Free Version:
No
Free trial:
Yes

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LeadSquared Reviews

Feature rating

Value for Money
4.5
Functionality
4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 22,572 View all reviews
Rahul V.
  • Industry: Education Management
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 04/07/2016

Very Useful Software for Sales Field

I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Pros

Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

Export import feature of the LSQ to help generate more defined reports in excel format.

E-mail campaign report helps to target the audience based on open and click rate of the mailer.

Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

Cons

Third party integration with LSQ takes time.

Pankaj singh S.
  • Industry: Human Resources
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 09/06/2020

Marketing Automation tool for SMBs

Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

Pros

Very easy to use.

Administration can be done without any coding hardcore skills.

Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

Support is great. The customer care team is very fast in responding to customer queries.

Cons

Third-party tool integration sometimes feels limited.

When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited.

for SMBs leadsquared is sufficient.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
2

3
Reviewed on 09/05/2019

Long Implementation and Setup Process, Poor Support

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

Pros

The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

Cons

The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

Alternatives Considered

Ontraport, Zoho Campaigns, Outreach and HubSpot Marketing Hub

Reasons for Switching to LeadSquared

Price. Perceived value (in feature set) for the cost.
Md masoom R.
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 17/07/2019

Best Marketing Automation and CRM Software

My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

Pros

I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

Cons

There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

Jagriti D.
  • Industry: Staffing & Recruiting
  • Company size: 51-200 Employees
  • Review Source
Value for Money
5
Features
0
Ease of Use
5
Customer Support
5

5
Reviewed on 14/12/2015

Brilliant tool for Lead Automation - helping Marketing and Campaigns

I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

Pros

1. Can be used even by Junior staff with minimal training - very intuitive product.
2. Has all the features that help us in our sales/marketing automation.
3. Landing page feature helps us creating mini sites and getting effective metrics.
4. Strong reliable support.
5. Good pricing options - value for money!

I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

Cons

Granularity of access for lists for campaigns can be improved.

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