About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud Software - Audience Studio site distribution
Salesforce Marketing Cloud Software - Audience Studio reporting
Salesforce Marketing Cloud Software - Audience Studio segments
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Audience Studio site distribution - thumbnail
Salesforce Marketing Cloud Software - Audience Studio reporting - thumbnail
Salesforce Marketing Cloud Software - Audience Studio segments - thumbnail

Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$4,800.00.

Starting Price:
US$4,800.00
Pricing Details:
Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.
Free Version:
No
Free trial:
No

Alternatives to Salesforce Marketing Cloud

Mailchimp

Mailchimp is a web-based email marketing service with millions of users worldwide. The application allows users to...
Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management...
Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales...

ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170...

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses....

Salesforce Marketing Cloud Reviews

Feature rating

Value for Money
3.5
Functionality
4
Ease of Use
3.5
Customer Support
3.5
5 reviews of 275 View all reviews
Aaron B.
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
3

5
Reviewed on 28/01/2019

Powerful, but complex

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter T.
  • Industry: Higher Education
  • Company size: 501-1,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
4

4
Reviewed on 21/01/2020

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Verified Reviewer
  • Industry: Design
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Features
3
Ease of Use
1
Customer Support
0

3
Reviewed on 02/12/2021

Custom email marketing

Pros

I like that I can upload my own HTML and create very customized emails for my customers.

Cons

I don't like that the UI of the entire website is very hard to use. If you click on something, you lose your work. And there's no way to preview my emails for multiple devices to troubleshoot.

Slavi S.
  • Industry: Capital Markets
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
3
Customer Support
2

4
Reviewed on 29/10/2021

Best in world for sure with terrible "free" support

Pros

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

Cons

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

Verified Reviewer
  • Industry: Insurance
  • Company size: 201-500 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 05/09/2019

Definitely a step up from MailChimp

Pros

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons

IT is sometimes hard to organize and sort files

Related categories