About Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor.
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Pardot video
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Pardot pricing

Pardot does not have a free version but does offer a free trial. Pardot paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

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Pardot Reviews

Feature rating

Value for Money
3.7
Functionality
4.0
Ease of Use
3.8
Customer Support
3.8
5 reviews of 594 View all reviews
Dede
  • Industry: Computer Hardware
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
3
Ease of Use
5
Customer Support
3

4
Reviewed on 09/10/2020

Easy To Use, Great for Small Companies, Not as powerful as their competitors

Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out.

Pros

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Cons

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future.

While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included.

One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

Kate
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
3

5
Reviewed on 29/09/2020

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternatives Considered

ActiveCampaign and Marketo Engage

Reasons for Choosing Pardot

Greater functionality and alignment with Salesforce

Switched From

ActiveCampaign

Reasons for Switching to Pardot

Alignment with Salesforce
Saurabh
  • Industry: Information Technology & Services
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 25/07/2020

The best Marketing Automation tool out there!

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Alternatives Considered

HubSpot Marketing Hub and Mailchimp

Reasons for Switching to Pardot

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Verified Reviewer
  • Industry: Nonprofit Organization Management
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 07/12/2019

Pardot Helps us Treat Each Donor as an Individual

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pros

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Cons

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Alternatives Considered

Campaign Monitor, Mailchimp and Marketo Engage

Reasons for Choosing Pardot

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Switched From

Campaign Monitor

Reasons for Switching to Pardot

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Nik
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 09/12/2018

Salesforce integration oversold, but excellent in its own right

Pros

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Cons

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

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