About Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via SendinBlue’s SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more. SendinBlue also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. SendinBlue can be integrated with organizations’ websites and management tools. SendinBlue plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.
Sendinblue Software - Email design templates
Sendinblue Software - Campaign builder
Sendinblue Software - Reports
Sendinblue Software - Integrations
Sendinblue Software - Marketing automation workflow templates
Sendinblue Software - Marketing automation workflow
Sendinblue Software - Email design templates - thumbnail
Sendinblue Software - Campaign builder - thumbnail
Sendinblue Software - Reports - thumbnail
Sendinblue Software - Integrations - thumbnail
Sendinblue Software - Marketing automation workflow templates - thumbnail
Sendinblue Software - Marketing automation workflow - thumbnail

Sendinblue pricing

Sendinblue has a free version and offers a free trial. Sendinblue paid version starts at $29.00/month.

Starting Price:
$29.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Sendinblue

Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to...

Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and...

Elastic Email

Elastic Email is a Canadian-Polish company, founded in 2010. After many years of providing customers with email...
AWeber provides online marketing services for small businesses. They provide marketing solutions to help you - Grow...

GetResponse

GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create...

Mailify

Mailify is an email and SMS marketing solution designed for small and midsize businesses. It offers contact management,...

Sendinblue Reviews

Feature rating

Value for Money
4.5
Functionality
4.4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 1,526 View all reviews
Robin
  • Industry: Leisure, Travel & Tourism
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/11/2022

Sendinblue. For those that want an all in one solution for mail, marketing, list management

Before Send in blue I had dabbled with mailchimp and found it so hard to do anything and all the time being punished with the financial hits of the charges. Once I signed up for Sendinblue the whole mailshot, landing page, website to data opt in became a breeze. Anytime I faltered I went back to the sendinblue videos or course. Everything is a delight to do and creating a campaign less painful than before and the deliverability is high. A true winner of an experience.

Pros

Send in Blue makes is easy to mark out and make a plan of action so you know what you want to do. From the campaign email through to the landing page, to the sign ups and all integrated nicely with my wordpress website and Elementor. As it is all in one place you can skip in and out and work on components and filter and sort the emails. Make a list of what you want and Send in Blue has it somewhere. I even took a certified course in send in blue on marketing automation using send in blue (free course).

Cons

The only downside to Sendinblue for me was my lack of knowledge. However Sedin blue top the rescue with their free courses. Now I invested a few days of y time doing them and in the process the light bulb came on on what I needed to do. Once I got it, those training courses were the perfect tutor, they not only taught me automation and everything else, better, they did it so I could do what I learnt in the Sendinblue dashboard. Win win

Clément
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/10/2022

A great service at a justified price.

Pros

Sendinblue is honestly the solution I've been looking for since the beginning when it comes to emailing and marketing automation.

It gives you the ability to organize your contacts in a very granular way through their list and tag management.

With their marketing automation system, you can send very specific emails to these users and add even more tags based on their actions (opened or read, for example), but I’m not done!

You can even "hijack" their marketing automation system to not send emails at all, but instead automatically add tags to your users after a certain action (or inaction) on their part on your website, which could then add them to another marketing automation system...

You get the idea, the possibilities are almost endless and if you are looking for the best system to track your contacts and talk to them in a very unique way, don’t look any further.

Another very important point is that Sendinblue charges you on the number of emails you send per month, not the number of contacts you have (yes, I'm looking at you Mailchimp). This billing system makes more sense and the ROI is much easier to calculate.

Finally, Sendinblue is growing more by the day, and propose now a CRM and a chatbot that I found very effective to convert my traffic on my landing pages.

Cons

Honestly, there's not much I don't like about their service. The chatbot is expected to become a paid option in the future, and that's a bummer. Their integrations with other services are also not as developed as it can be with other market leaders.

Check on your end to see if Sendinblue is compatible with your other critical services, they still have plenty of integrations.

Mike
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 27/07/2022

Sendinblue is a great email marketing platform

Overall, I have had a positive experience with Sendinblue. The platform is easy to use and the reporting features are really helpful in improving my email marketing results. I would definitely recommend Sendinblue to anyone looking for a good email marketing solution.

Sadly we missed alot of other features, so we switched over to a more complete platform. But price wise sendinblue is GREAT for email marketing!

Pros

I have been using Sendinblue for a while now and I have to say that I am really happy with it. It is a great platform for sending out newsletters and other automated emails. The reporting features are also really good, and I have been able to improve my open rates and click-through rates thanks to the insights I have gained from the reports. Overall, I would highly recommend Sendinblue to anyone looking for a great email marketing platform.

Cons

I didn't really like the fact that I couldn't personalize my emails as much as I would have liked. I also found the interface a bit confusing at times.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Sendinblue

I chose Sendinblue because it is easier to use and has better reporting features than Activecampaign. The platform is also a lot cheaper, which was a big plus for the customer at that time.
Kim
  • Industry: Law Practice
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

5
Reviewed on 21/07/2022

Excellent choice for light use email marketing

I was delighted with my experience using sendinblue, their customer service is absolutely amazing, professional and personable.
The affordability made it an ideal choice for our firm as we do use email marketing, however we don't use it frequently enough to justify paying a high subscription price.
Sendinblue is easy to use.
We do not have a dedicated marketing team so it's vital that my team and I can easily learn to use the software, and use it well enough to see results.
Sendinblue is the best low cost software I've used in this category, again my experience was wonderful.
The only drawback is that if you're a large company, or use this service quite frequently or heavily, you may be disappointed by the services offered.

Pros

Sendinblue is affordable and easy to use. I was able to set up sendinblue with ease.
For businesses who don't use a great deal of email marketing it is ideal and convenient.
It offers email automation, email templates with drag and drop, and online learning tools to help you get the most out of sendinblue.
Helpful insights and detailed analytics are available and allow us to improve our email marketing.
Another great tool is contact management.
Overall sendinblue has all the tools for our business needs.

Cons

The only con is that it lacks some of the extra services that other products offer. While this is not a concern for us at this time, in the future that may change and of course some businesses need those extra features.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Choosing Sendinblue

When comparing the setup and ease of use for both products, plus how well it suits our needs, sendinblue was the clear choice.

Switched From

Constant Contact

Reasons for Switching to Sendinblue

I simply liked sendinblue better, the screen previews I saw looked easy to use. Although it's trivial I liked the name and the color scheme matches that of our local university, it's also just pleasing to the eye.
Kevin
  • Industry: E-Learning
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 19/05/2021

Amazing Value, Great Deliverability, Powerful Featureset, Some Learning Curve and Rough Edges

Pros

I love the value of this product. I can send more emails to way more contacts for less money.

The automation features are powerful and flexible, including jumping from one automation to another or repeating part of a workflow based on action or inaction. I love it.

Deliverability is the best I've seen and they make it easy to track issues with particular domains. Thank you!

Analytics and reports are solid.

Cons

The onboarding was a mess with errors in their documentation: it took us three months or so, so plan for that. Their support was AWFUL then but has improved dramatically in the year since so I would not be surprised if onboarding has improved.

Their SMS feature is not that useful: I can automate sending SMSs but if anyone replies, I can receive it but cannot reply to them individually. The SMSs come from a random number that is not consistent so recipients cannot effectively add you to their contacts or send a text to that number. Probably better to use a separate SMS service.

Their advanced email personalization is difficult to set up. Basic stuff like first name is easy but populating event-based info like order details is hard.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Sendinblue

We switched from HubSpot to save money, improve deliverability, and to include transactional emails.

Reasons for Switching to Sendinblue

Great value with lots of powerful features.

Related categories