About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more. Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. SendinBlue can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.
Brevo Software - Say Hello to Brevo
Brevo video
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Brevo pricing

Brevo has a free version and offers a free trial. Brevo paid version starts at $29.00/month.

Starting Price:
$29.00/month
Free Version:
Yes
Free trial:
Yes

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Brevo Reviews

Feature rating

Value for Money
4.5
Functionality
4.4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 1,940 View all reviews
Nikita
  • Industry: Machinery
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
5

5
Reviewed on 06/11/2023

Great Email Marketing Tool

Brevo has been a great partner overall. It is hard to complain even about server outages or technical issues.
Only limitations for already available features are concerning and the way Brevo pushes its CRM.

Pros

The way emails look, the full control over transactional and marketing email system links. Full localization possibility. Great support and documentation.

Cons

Services outages became frequent and emails cannot be tested or sent during that time.
Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong.
For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.

Alternatives Considered

Mailchimp and HubSpot CRM

Reasons for Choosing Brevo

The main reason was localisation possibility. Also, our emails were not crisp before, the reporting was worse than in Brevo, Brevo has better deliverability as it seems.

Reasons for Switching to Brevo

They were not as good in terms of GDPR, localisation.
Syazwani
  • Industry: Financial Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 23/02/2021

Email marketing is better with Sendinblue

We had a good experience working with this software, our newsletter and email marketing campaign are fully automated and can be scheduled for the next 2 months forward. We are very happy that we can have a full control on the leads and verification on the leads.

Pros

Sendinblue is the best tools that i have use for our email marketing campaign automation. All the emails sent is instantly executed and receive by the recipient in no time. All the report analytics for the opening-click-rate and email reading time can be generated a day after the emails sent. They also offer a good software integration like Mailchimp and Woocommerce.

Cons

There are some aspect that Sendinblue should improve, especially on the customer support service which too slow in responding our ticket and support email. Other than that, the landing page template design is somehow not fully customizable and some of the widget is not easily editable.

Juan C.
  • Industry: Government Administration
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 26/01/2024

Using Brevo for email campaigns.

Pros

Ease of use and the ability to schedule and organize the sending of emails to different segments of recipients.

Cons

It is easy to suffer account freezes when there are too many bounced emails.

Alternatives Considered

Mailchimp
Dawn
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
3
Customer Support
1

1
Reviewed on 07/12/2023

Beware! They will terminate you withour notice, if your customers dimply don't open your...

bad, unfair, false accusations, poor customer service

Pros

The low price, great discoverability, other than that I urge people to stay far away. There are more ethical platforms out there.

Cons

We uploaded a modest list of valid customers and 100% opt ins and sent an annual holiday email. Deliverability was great (better than our current mailer Pabbly, thats why we are migrating) and our open rate was great for us, there were no spam complaints, but after three emails for around 500 customers each, they not only suspended my terminated my new account, without any ability to appeal! I am an 18 year old A+ BBB rated company, been using Pabbly (Mailget) with 0 spam flags for about 6 years- and I am presuming that the open rate wasn't high enough for them, but it's the holidays and I presume people are getting inundated during cyber week. *This does not make me a spammer* nor did I break their TOS in any way. I pleaded 5 times to allow me to prove that each customer was legit, even giving them credentials to my "mailmunch" opt in to confirm my list and some young student from India replied and confirmed my termination without reason or discussion, other than "we don't disclose why..." I have never in 18 years been treated like a criminal and spammer, this was insulting and unfair, and there in no sane person there to speak to, once they drop the guillotine, STAY AWAY. Where else have people gone, my list is about 13k, and we send mailings quarterly, any alternatives that treat ethical customers better?

Response from Sendinblue

Hi Dawn,

Thank you for your review. I completely understand your frustration.

Upon checking with our customer experience team, it seems that your contacts are non opt-in. However, as suggested in ticket #3903436, please help us with some additional information on the contact collection practices so that we can review your request further.

Thank You

Replied 12/12/2023
George
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 28/11/2023

Brevo is flexible, usable, complete - everything we needed in a tool.

Pros

It's so simple to use. Even if you're not a marketer or particularly tech literate, the layout and design of the platform is excellent and nothing feels off limits or too technical. We are relatively new to email marketing and it doesn't feel you need loads of previous experience to get going to take advantage of the great feature set. It is also extremely flexible, you can pay for the bits you need and the contacts you use without feeling like you're not taking advantage of features that are not relevant. It also fit really well with our existing processes and we were able to integrate our tech smoothly to get all the data we needed into Brevo. It is by no means just an email marketing tool either, it has a complete feature set that gives you everything you could possibly need when you need it.

Cons

I guess the only thing I would change/add is more templates for email. It does a great job of giving you basic layouts and letting you build your own library, but the it would be great to introduce a template marketplace like has been done with Webflow. I would probably pay for templates as I am no designer.

Reasons for Choosing Brevo

Mainly the cost and what you got for the price. Bento was nowhere near as complete and was more expensive.

Switched From

Bento

Reasons for Switching to Brevo

It felt better to use and was a lot less complex. The others over complicated the way users were added, their APIs were not great and usually only available if you paid for the top plans, and we needed to get started slowly before fully committing.

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