About Aha!

Aha! is the world's #1 product development software. Our suite of tools works seamlessly together to help teams turn raw concepts into valuable new capabilities — for customers and the business. Set strategy, crowdsource ideas, spark creativity, prioritize features, share roadmaps, manage releases, and plan development. Think collaboratively Create a digital notebook to record and refine key thoughts. Use free-form text, digital sticky notes, and diagrams to visually capture raw concepts and polish them by yourself or with the team. Capture bright ideas Crowdsource ideas and customer feedback in a central ideas portal. Analyze trends and engage with customers to find out exactly what they need — so you can prioritize what to build. Create and share product roadmaps Set brilliant product strategy. Define exactly what needs to get done and when based on estimated product value. Build visual roadmaps to showcase your plans. Empower engineering Aha! Develop is for healthy agile development teams. Connect technical work to the roadmap, optimize sprints, and simplify reporting. Help your team achieve more and feel less like "feature factories."
Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features
Aha! Software - Build visual roadmaps
Aha! Software - Report on progress
Aha! video
Aha! Software - Set goals - thumbnail
Aha! Software - Capture ideas - thumbnail
Aha! Software - Prioritize features - thumbnail
Aha! Software - Build visual roadmaps - thumbnail
Aha! Software - Report on progress - thumbnail

Aha! pricing

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$74.00/month.

Starting Price:
US$74.00/month
Free Version:
No
Free trial:
Yes

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Aha! Reviews

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.4
Customer Support
4.9
5 reviews of 481 View all reviews
David
  • Industry: Facilities Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 27/07/2020

I will use this software for the rest of my career. It's worth every penny.

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.

Pros

The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.

Cons

The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Greg
  • Industry: Sports
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/05/2022

So glad to have finally found and settled on Aha! Quite aptly named!

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives Considered

Jira, Trello and Asana

Reasons for Switching to Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

Response from Aha! Labs

Hi Greg,
Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. Good news on the trial front — you can enable a trial of Aha! Develop within your Aha! Roadmaps account to experience both tools together. If you are interested, please don't hesitate to send us a note at [email protected] Our Customer Success team are all former product managers and would love to answer any questions.

Replied 19/10/2022
Raf
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
2
Ease of Use
2
Customer Support
1

3
Reviewed on 06/08/2019

Don't recommend. Read review for details..

Would never recommend.

Pros

Cool logo. Good space to house personas and competitor analysis.

Cons

In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you.

Awful support.

As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Verified Reviewer
  • Industry: Automotive
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 07/11/2022

Full featured, as deep as you need it to be

Pros

There is so much here. It is made my product managers for product managers. And as product management has so many variations in practice, this tool is configurable to suit pretty much all practices, processes and workflows.

Cons

The ability to customize is initially overwhelming, and its difficult to make sure all things are considered before configuring for deployment. Theres simply too much to learn. There are also certain things like workspace prefixes that once set and used, cannot be changed. So don't make any mistakes when configuring!

Response from Aha! Labs

Hi,
Thanks for taking the time to write such a great review. We know every organization is unique so it is great to hear how Aha! is able to fit your team's specific workflows. I am sorry to hear you found customizations to be overwhelming at first. You may be interested to read our support articles (https://www.aha.io/support/suite/suite/customizations) regarding how to customize Aha! to match your organization's workflow and terminology. If you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have.

Replied 11/11/2022
Ryan
  • Industry: Hospital & Health Care
  • Company size: 1,001-5,000 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/06/2022

Finally A Product Management Application That Solves All Needs

From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience.

Pros

Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products.

Cons

If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive.

Alternatives Considered

Lucidchart, Azure DevOps Services and Smartsheet

Reasons for Switching to Aha!

They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time.

Response from Aha! Labs

Hi Ryan,
Many thanks for sharing your review. I am so glad to hear that our Customer Success team was able to help you get set up. Every member of our customer success team has deep product management expertise — and our primary purpose is to increase the happy use of Aha! products. We are available 24/7 and respond to everyone globally within a couple of hours. Please do not hesitate to contact us at [email protected] if you have any other questions.

Replied 19/10/2022

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