About Aha!

Aha! Roadmaps is the complete product management suite to set strategy, capture ideas, score features, and share visual roadmap plans. It includes Aha! Ideas Essentials for crowdsourcing feedback. More than 5,000 companies and 500,000 users trust our cloud-based software to build lovable products and be happy doing it. Strategy first You need to know where you are going in order to get there. Put goals and initiatives first to link a “red thread of strategy” through your roadmap to the actual work. Define the work Detail exactly what needs to be completed all in one place. Drag cards into priority order and quickly drill in to add more information and update status. Plan for success Visualize the timing and progress of critical initiatives, launches, and projects. Track deliverables and dependencies across teams so you can deliver on time — every time. Crowdsource ideas Capture customer and colleague ideas in one place via a custom-branded portal. Rank them on value and effort and promote the best ones directly to your roadmap.
Aha! Software - Set strategy
Aha! Software - Prioritize features
Aha! Software - Build visual roadmaps
Aha! Software - Capture ideas
Aha! Software - Report on progress
Aha! video
Aha! Software - Set strategy - thumbnail
Aha! Software - Prioritize features - thumbnail
Aha! Software - Build visual roadmaps - thumbnail
Aha! Software - Capture ideas - thumbnail
Aha! Software - Report on progress - thumbnail

Aha! pricing

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$59.00/month.

Starting Price:
US$59.00/month
Pricing Details:
Premium: $59.00 per user per month Enterprise: $99.00 per user per month Enterprise+ : $149.00 per user per month *All plans are billed annually. Visit the website for monthly subscription prices.
Free Version:
No
Free trial:
Yes

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Aha! Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
5
5 reviews of 425 View all reviews
David P.
  • Industry: Facilities Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 27/07/2020

I will use this software for the rest of my career. It's worth every penny.

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.

Pros

The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.

Cons

The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Bastian S.
  • Industry: Aviation & Aerospace
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 18/11/2021

An Amazing Tool to Align Strategy and Execution for Product Management

Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.

Pros

Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!

Cons

While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.

Alternatives Considered

Productboard

Reasons for Switching to Aha!

Richer reporting, deeper feature sets, better use of strategy elements, MUCH better integration.
Aaron F.
  • Industry: Computer Software
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
2
Customer Support
5

3
Reviewed on 25/11/2021

Their way or the highway

I would not opt to use them again. To closed minded about how agile workflows should work.

Pros

Full featured. Reporting is quite powerful

Cons

They make you use their best practices or the software doesn’t work. There is no flexibility

Robert R.
  • Industry: Capital Markets
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/12/2021

Aha! The best Product Management software.

The best !

Pros

Aha! is very easy to use product management software we love to use following software:
- Product Roadmap
- Idea generation
- Sprint planning
- Epics, feature and requirement descriptions

Cons

I think as a tool it solves a lot of issues but I could be more interactive like miro.

Alternatives Considered

Jira

Reasons for Choosing Aha!

In Trello you we didn't have the - Product Roadmap, Idea generation, Sprint planning

Switched From

Trello

Reasons for Switching to Aha!

Aha have all aspects of Jira, Trello
Nolan C.
  • Industry: Retail
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 09/12/2021

Very good tool that is continually improving with helpful support reps

It's very good. While occasionally frustrating, the tool itself does work once the data is in there.

Getting all the data in and hierarchy setup requires somebody with knowledge of Aha, but it's worth it.

I'm definitely impressed with how many positive changes I've seen to it over the last two years and the customer support is infinitely better than any other tool I've used

Pros

Tool allows you to easily and visually create product hierarchy

Integration with Jira is incredibly helpful

Support reps respond promptly and always have the answer (even if it is "that's not possible")

It's improved massively in the last two years since I started using it

Easy to customize fields/issues

Cons

Some views meant to be easy to view are still ugly and not easy to change (pivot table / custom roadmap)

Occasionally Buggy - this comes with the territory of continually improving

The hierarchy can be restrictive, although I've noticed this has improved recently as well so hopeful it's eliminated as a problem in the future

Some features (capacity planning, dynamic forms, idea widgets) are only on the enterprise+ plan which is annoying considering how basic they are to the function of Aha

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