About Aha!

Aha! is the world's #1 product development software. Our suite of tools works seamlessly together to help teams turn raw concepts into valuable new capabilities — for customers and the business. Set strategy, crowdsource ideas, spark creativity, prioritize features, share roadmaps, manage releases, and plan development. Think collaboratively Create a digital notebook to record and refine key thoughts. Use free-form text, digital sticky notes, and diagrams to visually capture raw concepts and polish them by yourself or with the team. Capture bright ideas Crowdsource ideas and customer feedback in a central ideas portal. Analyze trends and engage with customers to find out exactly what they need — so you can prioritize what to build. Create and share product roadmaps Set brilliant product strategy. Define exactly what needs to get done and when based on estimated product value. Build visual roadmaps to showcase your plans. Empower engineering Aha! Develop is for healthy agile development teams. Connect technical work to the roadmap, optimize sprints, and simplify reporting. Help your team achieve more and feel less like "feature factories."
Aha! Software - Set strategy
Aha! Software - Prioritize features
Aha! Software - Build visual roadmaps
Aha! Software - Capture ideas
Aha! Software - Report on progress
Aha! video
Aha! Software - Set strategy - thumbnail
Aha! Software - Prioritize features - thumbnail
Aha! Software - Build visual roadmaps - thumbnail
Aha! Software - Capture ideas - thumbnail
Aha! Software - Report on progress - thumbnail

Aha! pricing

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$74.00/month.

Starting Price:
US$74.00/month
Free Version:
No
Free trial:
Yes

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Aha! Reviews

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.4
Customer Support
4.9
5 reviews of 476 View all reviews
Ryan
  • Industry: Hospital & Health Care
  • Company size: 1,001-5,000 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/06/2022

Finally A Product Management Application That Solves All Needs

From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience.

Pros

Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products.

Cons

If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive.

Alternatives Considered

Lucidchart, Azure DevOps Services and Smartsheet

Reasons for Switching to Aha!

They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time.

Response from Aha! Labs

Hi Ryan,
Many thanks for sharing your review. I am so glad to hear that our Customer Success team was able to help you get set up. Every member of our customer success team has deep product management expertise — and our primary purpose is to increase the happy use of Aha! products. We are available 24/7 and respond to everyone globally within a couple of hours. Please do not hesitate to contact us at [email protected] if you have any other questions.

Replied 19/10/2022
Greg
  • Industry: Sports
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/05/2022

So glad to have finally found and settled on Aha! Quite aptly named!

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives Considered

Jira, Trello and Asana

Reasons for Switching to Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

Response from Aha! Labs

Hi Greg,
Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. Good news on the trial front — you can enable a trial of Aha! Develop within your Aha! Roadmaps account to experience both tools together. If you are interested, please don't hesitate to send us a note at [email protected] Our Customer Success team are all former product managers and would love to answer any questions.

Replied 19/10/2022
Bastian
  • Industry: Aviation & Aerospace
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 18/11/2021

An Amazing Tool to Align Strategy and Execution for Product Management

Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.

Pros

Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!

Cons

While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.

Alternatives Considered

Productboard

Reasons for Switching to Aha!

Richer reporting, deeper feature sets, better use of strategy elements, MUCH better integration.
Rekha
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/09/2021

Excellent tool for product innovation and management

I love that Aha! Customer teams are focused on customer success. They provide exceptional support and their knowledge center is outstanding! Every Aha customer support interaction has been quick, and addressed to satisfaction. All employees seem like they are experienced and well trained and respectful/professional.

Pros

The roadmap functionality and features, ideas portal and the ability to create dynamic presentation are key features that have been critical to our product teams. I like that we can connect the strategy of our business, goals and mission at the function and feature level. The UI is easy and intuitive and connecting to Jira is a huge plus for our collaboration with solutions engineering teams.

Cons

SAFe methodology is not completely implemented - although we have found ways to engineer it to fit our organizational maturity in adoption of SAFe

Reasons for Choosing Aha!

It did not provide useful tools for product management, strategy, ideas portal. It was hard to see the tracebility and provide senior level management reporting

Switched From

Jira

Reasons for Switching to Aha!

Customer support, ease of use and setup, great UI, ability to have cohesive view across all areas, strategy, product, development teams, marketing, etc.
Ajinkya
  • Industry: Market Research
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 10/05/2021

Convenient Tool for Product Managers, Aha!

Aha! is no doubt a sophisticated tool for driving product strategy, sharing your roadmap, and detailing features. It's very flexible and configurable so it requires a little while to get fluent with everything it may possibly do, and be aware of the best workflow patterns with it. That said, once you discover your groove it gets much more easily. Pricing is also in the premium end of the market, particularly for smaller companies, but you do tend to obtain what you pay off.

Pros

Aha! offers a comprehensive range of strategies for managing the entire product management and marketing cycle. I began using product development tools like Jira and then VersionOne, but they both appeared and functioned as if they were developed on purpose and eventually evolved into product management tools. None of them were in charge of product marketing.

It was clear from the moment a fellow CTO introduced me to Aha! that this tool was explicitly designed to handle the full scope of product management. The governance features that assist product owners in focusing on the business plan and priorities also aid in the definition of product strategies to achieve those objectives. Customer personas assist the development team in remaining customer-centric.

Our product owners enjoy working with feature development because they get to decide both how the features should function and how feature delivery should be prioritised. The Aha! Score, which can be customised, helps to balance value with development costs.

Contributors are encouraged to request functionality, and the review process ensures that the promotion (or lack thereof) of a concept to a feature is transparent. Executive management and the board of directors expect product roadmaps to include information in an accessible format and Aha! has delivered efficiently so far.

Cons

The tool is extremely effective, with numerous features that make it simple to build a complex puzzle that occupies all of your time, causing you to lose track of the original goal: efficiently produce a product that meets consumer standards and business objectives.

Keeping the model easy necessitates discipline. Aha! is so powerful and so customizable that it took me a while to figure out how best to apply it to my particular situations and challenges. That said, their amazing customer success team has been and continues to work patiently and diligently to help me make the most out of it.

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