About Zoho Campaigns

Zoho Campaigns is a cloud-based email marketing software from Zoho's suite of applications. This product enables businesses to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists to sending, automating and analyzing emails. Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists, including the tracking and reporting of email and campaigns to improve audience engagement. Zoho Campaigns provides integration with third-party applications like Sugar CRM, SurveyMonkey, GoToWebinar, etc. It also provides integration with in-house applications like Zoho CRM, Zoho Meeting, Zoho Survey, Bigin by Zoho CRM, etc. Users can share their campaigns on social media platforms. Zoho offers a forever free plan where 12000 emails can be sent to 2000 contacts. Other plans are subscription-based, email-based and pay-as-you-go pricing plans while support is offered via phone, email and live chat.
Zoho Campaigns Software - Zoho Campaigns reports and analytics
Zoho Campaigns Software - Zoho Campaigns email workflows
Zoho Campaigns Software - Zoho Campaigns workflow templates
Zoho Campaigns Software - Zoho Campaigns dashboard
Zoho Campaigns Software - Zoho Campaigns campaign management
Zoho Campaigns Software - Zoho Campaigns a/b testing
Zoho Campaigns video
Zoho Campaigns Software - Zoho Campaigns reports and analytics - thumbnail
Zoho Campaigns Software - Zoho Campaigns email workflows - thumbnail
Zoho Campaigns Software - Zoho Campaigns workflow templates - thumbnail
Zoho Campaigns Software - Zoho Campaigns dashboard - thumbnail
Zoho Campaigns Software - Zoho Campaigns campaign management - thumbnail

Zoho Campaigns pricing

Zoho Campaigns has a free version and offers a free trial. Zoho Campaigns paid version starts at US$5.00/month.

Starting Price:
US$5.00/month
Pricing Details:
Enjoy a free plan for up to 2000 contacts Choose a monthly subscription that starts from $5 or pay as you go by using email credits. Email-based and Subscriber-based plans are available on both a monthly and yearly basis. Also, Pay-by-email-credits, a forever free plan and a high volume plan are a few other plans that can be used according to your email marketing needs.
Free Version:
Yes
Free trial:
Yes

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Zoho Campaigns Reviews

Feature rating

Value for Money
4.5
Functionality
4
Ease of Use
4
Customer Support
4
5 reviews of 185 View all reviews
Michael K. Michael K.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/03/2019

ZOHO Campaigns manages 8,000 person newsletter

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Chandan S. Chandan S.
  • Industry: Market Research
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 10/06/2021

Zoho Campaigns excellent support and attractive pricing

My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch.

Pros

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Cons

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Jj E. Jj E.
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
2
Customer Support
3

1
Reviewed on 24/07/2020

I feel like I'm a beta tester.

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.

Now all of those things are OK, because functionality is what matters the most, right?

This would be true if the functionality of the platform actually worked as intended. We've run into issues like:

-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.

The list goes on and on. I wish this program just worked and I didn't have to write this review.

The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.

I don't recommend this software to anyone.

Pros

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Cons

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.

When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.

If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Alternatives Considered

Campaign Monitor

Reasons for Switching to Zoho Campaigns

Because campaigns was cheaper and had similar functionality. Plus, we are using Zoho CRM so we wanted the two programs to have a seamless sync.
Natalia G. Natalia G.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 12/06/2021

Easy to use email marketing tool

When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.

Pros

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

Cons

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Verified Reviewer
  • Industry: Hospital & Health Care
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 08/03/2021

Really great alternative to Mailchimp

I like it, its worked great for us and we plan on continuing using it. It is fantastic value for money and I would definitely recommend it to others.

Pros

It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay.

Cons

Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks.

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