About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud Software - Audience Studio site distribution
Salesforce Marketing Cloud Software - Audience Studio reporting
Salesforce Marketing Cloud Software - Audience Studio segments
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Audience Studio site distribution - thumbnail
Salesforce Marketing Cloud Software - Audience Studio reporting - thumbnail
Salesforce Marketing Cloud Software - Audience Studio segments - thumbnail

Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$4,800.00.

Starting Price:
US$4,800.00
Free Version:
No
Free trial:
No

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Salesforce Marketing Cloud Reviews

Feature rating

Value for Money
3.8
Functionality
4.2
Ease of Use
3.7
Customer Support
3.8
5 reviews of 368 View all reviews
Imran
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 23/03/2023

Comprehensive Marketing Automation Tool with Powerful Features

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

Pros

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Cons

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Quinn
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/04/2023

Easy-to-Use Email Software

Pros

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Cons

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

Sandra
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Features
4
Ease of Use
1
Customer Support
1

1
Reviewed on 07/10/2020

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 25/03/2023

Revolutionize Your Marketing Strategy with Salesforce Marketing Cloud

Pros

Since I've been utilizing Salesforce Marketing Cloud, our marketing strategy has undergone a revolution. We can design highly targeted ads across a variety of channels, including email, mobile, social media, and more, because to the platform's incredible strength and adaptability. We have been able to customise our messaging and increase engagement rates thanks to our ability to segment our audience depending on their behavior and interests. With simple drag-and-drop interfaces that make it simple to build and run ads rapidly, the platform is also highly user-friendly. The reporting and analytics tools are also excellent, giving us timely information about the effectiveness of our campaigns and enabling us to tweak them for the highest possible return on investment.The level of assistance and resources offered, however, is what really sets Salesforce Marketing Cloud different. There are a ton of resources accessible, including webinars, blogs, and a sizable user community that is always eager to share its ideas and best practices. The support service is really responsive and helpful. Overall, I definitely suggest Salesforce Marketing Cloud for any organization trying to take their marketing approach to the next level. It's a paradigm shifter!

Cons

The platform is very pricey, and I feel that I am not getting what my company paid for in exchange for the high price. Furthermore, the customer service has been at best subpar. We've encountered numerous problems that have taken days or even weeks to fix, leaving me and my colleagues feeling dissatisfied and unsupported.

Makaela
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/04/2023

Salesforce is the Best

Overall my experience with Salesforce is great. I think it's a great software and platform for any kind of company to use.

Pros

I like how easy it is to use and to keep everything about the client in one place.

Cons

The features that I saw were missing was being able to call from there. We use another software to make calls.

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