About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud Software - Audience Studio site distribution
Salesforce Marketing Cloud Software - Audience Studio reporting
Salesforce Marketing Cloud Software - Audience Studio segments
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Audience Studio site distribution - thumbnail
Salesforce Marketing Cloud Software - Audience Studio reporting - thumbnail
Salesforce Marketing Cloud Software - Audience Studio segments - thumbnail

Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$4,800.00.

Starting Price:
US$4,800.00
Free Version:
No
Free trial:
No

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Salesforce Marketing Cloud Reviews

Feature rating

Value for Money
3.7
Functionality
4.2
Ease of Use
3.6
Customer Support
3.7
5 reviews of 310 View all reviews
Gregory
  • Industry: Information Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Features
3
Ease of Use
2
Customer Support
2

3
Reviewed on 25/10/2022

If using Marketing Cloud must also Budget for DESelect

Pros

Very powerful and do most things requested by Marketers in company

Cons

Not easy to use. Takes a lot of time to implement.

Russell
  • Industry: Religious Institutions
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
1

4
Reviewed on 05/06/2018

Fantastic Platform For Marketing

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Brad
  • Industry: Computer Software
  • Company size: 5,001-10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
4

5
Reviewed on 14/03/2018

Robust CRM!!!

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Cons

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Bill
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
5

4
Reviewed on 16/01/2018

Marketing Cloud is the optimal integration for our Salesforce-powered website

We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Pros

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Cons

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.

If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Verified Reviewer
  • Industry: Food & Beverages
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/09/2022

Outstanding software in digital marketing

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Pros

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Cons

I didn't find it any features useless. However, it should be updated with new version.

Alternatives Considered

SendGrid

Reasons for Choosing Salesforce Marketing Cloud

Because I'm looking for new software with new and extra ordinary features.

Switched From

SendGrid

Reasons for Switching to Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.

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