About Campaign Monitor

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails. Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity. Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress. Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.
Campaign Monitor Software - Campaign builder
Campaign Monitor Software - A/B testing
Campaign Monitor Software - Email automation
Campaign Monitor Software - Reporting
Campaign Monitor Software - Styles
Campaign Monitor Software - Email preview
Campaign Monitor Software - Campaign builder - thumbnail
Campaign Monitor Software - A/B testing - thumbnail
Campaign Monitor Software - Email automation - thumbnail
Campaign Monitor Software - Reporting - thumbnail
Campaign Monitor Software - Styles - thumbnail
Campaign Monitor Software - Email preview - thumbnail

Campaign Monitor pricing

Campaign Monitor does not have a free version but does offer a free trial. Campaign Monitor paid version starts at US$9.00/month.

Starting Price:
US$9.00/month
Free Version:
No
Free trial:
Yes

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Campaign Monitor Reviews

Feature rating

Value for Money
4.4
Functionality
4.3
Ease of Use
4.5
Customer Support
4.5
5 reviews of 487 View all reviews
Masturah
  • Industry: Telecommunications
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 14/08/2021

Very easy to use as a email service

Pros

Campaign Monitor is one of the very effective email marketing software that can be used even for a newcomer that has never use this kind of this software before. It can be configure to sent multiple type of email marketing to find the winning email for that set of audience list.

Cons

It lacks of tools to customized the email body, and not much design that we can create for our email marketing. We can only choose from the template design that provided by the software and not all the template design is fit with the email objective. I really hope they can add more design for the template.

Stephenie
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
0

4
Reviewed on 15/11/2022

Best Email Marketing tool available

I enjoy using Campaign Monitor and will continue to use it for years to come. They are constantly adding new features and updating how things function as new technologies arise.

Pros

I have been using Campaign Monitor for almost 10 years now and I love the consistent updates available and that the software is always on the edge of what is trending in email marketing. I also love that it is super user-friendly and anyone can learn how to use it with very little training. My favorite feature is the fact that it takes the guesswork out of wondering whether your email will preview on a phone or tablet. The built-in mobile device/tablet view is fantastic and I use that every time I send an email out to make sure it looks good on desktop and mobile. I also like the reporting feature that lets you see who opened your email and who didn't and other useful stats.

Cons

As a designer, I wish I could customize the emails a little more and that CM provided more formatting options when creating the email, but I understand it has to meet the need of the masses more than my niche market.

David
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
3

3
Reviewed on 02/03/2018

Solid ESP that's like the Toyota of email solid, dependable, but not feature-rich.

It makes it easy for us to send emails to our list of 200,000+ subscribers. While the features are basic, and we want to see more advanced controls and segmentation features added, it's a stable system.

Pros

Extremely solid and reliable ESP. Doesn't go down often, and there are minimal issues with deliverability. The features are basic, but solid and there aren't many bugs.

Cons

There's a strong lack of features. For example, there are no simple ways to send emails to an unopened segment. There's also no way to easily clean/prune inactive email subscribers. And third, there are limitations on automation triggers.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/08/2023

A must have in the toolset of any marketeer

Pros

It is really easy to utilise, easy to setup your email (choosing from a list of high quality templates) select your recipients and send. It allows for ease of tracking and automation of emails, a must in the toolset of any marketeer.I have used this software for over 10 years and it has kept getting better and improving

Cons

I have not encountered any issues while using the software, which I have used for over 10 years!

Tobi
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/12/2022

Campaign Monitor for Email Marketing

Using the system daily, using the analytics and insights reports to make needed changes for better results in the next campaign. The software is great and really an essential tool for any business looking for email marketing

Pros

Easy to use, very intuitive and has everything and more. You learn so much by using the software.

Cons

Compliance and setup can take some time, so planning ahead is vital to avoid delays in campaign sends if you a new to the software or have a large database to send to.

Alternatives Considered

HubSpot Marketing Hub, Mailchimp and Everlytic

Reasons for Switching to Campaign Monitor

Easy to onboard, with the correct structures in place to ensure my emails land in the inbox and not junk. Great tools that come as standard and not additional such as automation and Transactional.

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