About Campaign Monitor

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails. Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity. Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress. Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.
Campaign Monitor Software - Campaign builder
Campaign Monitor Software - A/B testing
Campaign Monitor Software - Email automation
Campaign Monitor Software - Reporting
Campaign Monitor Software - Styles
Campaign Monitor Software - Email preview
Campaign Monitor Software - Campaign builder - thumbnail
Campaign Monitor Software - A/B testing - thumbnail
Campaign Monitor Software - Email automation - thumbnail
Campaign Monitor Software - Reporting - thumbnail
Campaign Monitor Software - Styles - thumbnail
Campaign Monitor Software - Email preview - thumbnail

Campaign Monitor pricing

Campaign Monitor does not have a free version but does offer a free trial. Campaign Monitor paid version starts at US$9.00/month.

Starting Price:
US$9.00/month
Free Version:
No
Free trial:
Yes

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Campaign Monitor Reviews

Feature rating

Value for Money
4.4
Functionality
4.3
Ease of Use
4.5
Customer Support
4.5
5 reviews of 452 View all reviews
Brant
  • Industry: Leisure, Travel & Tourism
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/07/2019

I love Campaign Monitor

Pros

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Cons

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Alternatives Considered

Salesforce Sales Cloud and Mailchimp

Reasons for Choosing Campaign Monitor

Watson was far too complicated and buggy

Reasons for Switching to Campaign Monitor

Ease of use and features
Stephenie
  • Industry: Higher Education
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
0

4
Reviewed on 15/11/2022

Best Email Marketing tool available

I enjoy using Campaign Monitor and will continue to use it for years to come. They are constantly adding new features and updating how things function as new technologies arise.

Pros

I have been using Campaign Monitor for almost 10 years now and I love the consistent updates available and that the software is always on the edge of what is trending in email marketing. I also love that it is super user-friendly and anyone can learn how to use it with very little training. My favorite feature is the fact that it takes the guesswork out of wondering whether your email will preview on a phone or tablet. The built-in mobile device/tablet view is fantastic and I use that every time I send an email out to make sure it looks good on desktop and mobile. I also like the reporting feature that lets you see who opened your email and who didn't and other useful stats.

Cons

As a designer, I wish I could customize the emails a little more and that CM provided more formatting options when creating the email, but I understand it has to meet the need of the masses more than my niche market.

Verified Reviewer
  • Industry: Individual & Family Services
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
3

3
Reviewed on 22/12/2019

Do not recommend. Better Platforms for the price.

There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

Pros

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

Cons

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Thomas
  • Industry: Internet
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 30/08/2022

Creating and testing a email campaign is so efficient !

I use Campaign monitor to import my emails then test them. Once the rendering is good for me, i can send it to my mailing lists.

Pros

Importing an email is really easy and having the preview is good too ! The assistant is a good tool, helping to improve the code / rendering of the email.

Cons

Mobile preview of the email doesn't see to work on my browser (Brave), looks like it's not reading my media queries.

Alternatives Considered

Sender and Mailchimp

Reasons for Switching to Campaign Monitor

I like how fast i can create and test a campaign compared to alternative.
Verified Reviewer
  • Industry: Education Management
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 03/03/2022

Great site for designing custom or template marketing emails

We are able to reach many people sending out our digital campaigns. With the A and B versions available in each campaign, we can learn what to add to our next campaign to get better click through rates.

Pros

Even though Campaign Monitor has email templates to use for designs I design custom emails outside the website and upload the html, which is easy enough to do and enables you to see a preview and edit it real time on the site. We also find the option to have a text only version of the email convenient. The site has its own inbox and spam testing on several clients so we know how our email will look in people's inboxes and this helps avoid email display problems as well as it ending up in a spam folder. The option to send out A and B versions of our email campaigns has been invaluable. We can see what works and what doesn't with each email campaign.

Cons

I have nothing really negative to say about this software for what I use it for. When I first started using it, the location and functionality of things on the page was not intuitive but they have made huge improvements to the website that make it easier to navigate and set things up.

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