About iContact

iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution. iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists. A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability. In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and LinkedIn, allowing users to publish content on these websites from within the solution itself. With the help of customized reports and dashboards to monitor campaign performance, users can gain a complete view of all their email campaigns.
iContact Software - User settings
iContact Software - Reports
iContact Software - List settings
iContact Software - User settings - thumbnail
iContact Software - Reports - thumbnail
iContact Software - List settings - thumbnail

iContact pricing

iContact has a free version.

Starting Price:
Not provided by vendor
Free Version:
Yes

Alternatives to iContact

Constant Contact

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's...

Higher Logic Thrive

Purpose-built for associations, Higher Logic Thrive is a powerful yet simple member experience solution. Built on...

ConvertKit

ConvertKit is a cloud-based solution that enables businesses to streamline processes related to email marketing, online...

Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to...

WordPress

WordPress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large...

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses....

iContact Reviews

Feature rating

Value for Money
4.4
Functionality
4.2
Ease of Use
4.4
Customer Support
4.6
5 reviews of 552 View all reviews
Trevor
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
3
Customer Support
5

5
Reviewed on 20/12/2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied 19/03/2018
Karen
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 12/02/2020

Works great for us

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

Pros

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Response from iContact

Hello Karen,

Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

All the best,

Carlos, Customer Marketing Manager

Replied 19/11/2020
Meghann
  • Industry: Legal Services
  • Company size: 11-50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
2
Customer Support
3

4
Reviewed on 14/07/2022

For Small Businesses ONLY

Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

Pros

It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

Cons

I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

Alternatives Considered

Higher Logic Thrive

Reasons for Switching to iContact

Ultimately the price point is what led our small business to choose iContact

Response from iContact

Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.

Replied 15/07/2022
Verified Reviewer
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
5

3
Reviewed on 05/04/2018

I've used iContact for the last five years.

Pros

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Response from iContact

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Replied 14/05/2018
dan
  • Industry: Banking
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/07/2022

Is perfect for my email marketing campaigns

Nothing but tens perfect tens I have nothing but great things to say about this platform and their customer service

Pros

The templates for messages without standing, the analytics for determining who read who didn't and when was the last time they opened the email, is critical and keeping my mailing costs down, and engaging with my clients for future bills

Cons

There is nothing I don't like about the new upgrade, there were some issues on tracking a couple years ago I just worked around it with the help of their customer service, those issues have been fixed and I have nothing but positive says across-the-board about eye contact

Response from iContact

Dan, Thank you for taking the time to give such a great review! Thank you for being a customer.

Replied 25/07/2022

Related categories