About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail
Mailchimp Software - MailChimp create newsletters - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial.

Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
Yes

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Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 14,952 View all reviews
Ngenge
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/08/2022

Mailchimp

MailChimp ultimately is able to deliver quality results for every single marketing campaign we run, both for our clients and ourselves and that's pretty much what others are lacking.

It's affordable and easily adaptable- I STRONGLY RECOMMEND IT.

Pros

The perfect marketer's handtool. I just love everything about MailChimp.

From lead generation to marketing automation MailChimp is efficient. MailChimp provides one of the best conversion asset libraries for creating effective landing pages with very beautiful templates which are easily customizable and simple to play around with.

It has a pretty straightforward pricing plan with an awesome customer service solution. I can find this tool super helpful

Cons

no bugs or conservatives with this tool yet.

Brittany
  • Industry: Online Media
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 06/08/2022

A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle

Pros

What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.

Cons

Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.

Alternatives Considered

ActiveCampaign and Drip

Reasons for Choosing Mailchimp

We wanted a less cumbersome, user friendly option that had a good reputation and didn't skimp on the features.
Taha Burhan
  • Industry: Logistics & Supply Chain
  • Company size: 5,001-10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
5

3
Reviewed on 29/07/2022

Traditional Email Marketing Tool Has Begun to Fall Behind the Age

One of my favourite things in Mailchimp is undoubtedly customer support. Very fast and really helpful. Even if the application is very complex, they can definitely find a fast and effective solution for you. Also, they are very polite. I wish the interface improvements of the application were made as soon as possible, so we did not need so much customer support.

Pros

My favourite feature in Mailchimp is undoubtedly the creative assistant. If you don't have a lot of design skills and you want to visually improve your e-mails, the creative assistant can quickly come up with something useful for you.

Cons

I think Mailchimp is really complicated. Even very simple user-friendly UX studies are still missing. This makes things really difficult. It has truly become a product that a neuron can use. I've used Hubspot before and since I'm used to the comfort there, the Mailchimpin interface really challenged me. In addition, imports are very slow and we often get errors. I don't like re-entering our colour codes every time to apply branding in mail designs, it really slows things down. In addition, contact list management is very difficult, tagging something, undoing tags, and multi-deletion is a very challenging process.

Alternatives Considered

HubSpot CRM

Switched From

HubSpot CRM
Justin
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 24/04/2022

Best Email Marketing Software Available

The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pros

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Reasons for Choosing Mailchimp

Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

Reasons for Switching to Mailchimp

Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!
Liz
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/07/2022

Great stand alone email system

I originally chose mailchimp using the token paid version which has subsequently been withdrawn. In addition, the key websites that I wanted to link directly with mailchimp such as Shopify, withdrew direct links and I have to link via third party apps.

In the past couple of years, many of the website platforms that my clients use, have integrated mail sending platforms directly into their subscriptions.

Pros

I use the paid version of mail chip. When I first chose mailchimp it was the only one that really offered all the services. It linked into different software and apps and was fully GDPR compliant as we transitioned into GDPR.

Lists are easy to set up, landing pages a doddle and tags make it easy to sort users.

I particularily chose mailchimp because it offered landing pages as part of the package along with automations that allow me to trigger emails linked to customer actions.

Cons

As time has gone by, different platforms that I linked to Mailchimp have withdrawn their agreement and I now have to use intermediary apps to link - such as shopify withdrawing direct link.

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