About Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
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Pardot pricing

Pardot does not have a free version but does offer a free trial. Pardot paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Pricing Details:
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
Free Version:
No
Free trial:
Yes

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Pardot Reviews

Feature rating

Value for Money
3.5
Functionality
4
Ease of Use
4
Customer Support
4
5 reviews of 561 View all reviews
Kate B.
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
3

5
Reviewed on 29/09/2020

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternatives Considered

Marketo Engage and ActiveCampaign

Reasons for Choosing Pardot

Greater functionality and alignment with Salesforce

Switched From

ActiveCampaign

Reasons for Switching to Pardot

Alignment with Salesforce
Md masoom R.
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 27/07/2019

Great Marketing Automation platform

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pros

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Cons

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Alternatives Considered

Zoho CRM

Reasons for Switching to Pardot

I choose Pardot over Zoho because of its amazing customer support.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
0

4
Reviewed on 17/09/2021

Good but lags behind other marketing automation platforms

Pros

As Pardot is designed to work with Salesforce, it is easy to run campaigns from and ensure that all of the appropriate lead information is captured. Email marketing campaigns are easy to set up and it is an important part of our marketing stack.

Cons

Pardot does not really have the functionality of other marketing automation platforms that we've used in the past. Engagement studio programs are not dynamic, meaning you have to stop and start them if you need to make changes. There is also no option for operational emails (emails without unsubscribe links), meaning you can only use Pardot for marketing purposes.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
2
Ease of Use
3
Customer Support
1

2
Reviewed on 12/12/2019

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Jessica D.
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
3

4
Reviewed on 30/06/2021

Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams

Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there.

Pros

Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day.

Cons

Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.

Alternatives Considered

Marketo Engage and HubSpot CRM

Reasons for Switching to Pardot

Salesforce alignment.

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