Lead Gen & CRM (formerly SharpSpring)

4.6
Overall rating
Reviews

4.6
Overall rating
Reviews

About Lead Gen & CRM (formerly SharpSpring)

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Lead Gen & CRM (formerly SharpSpring) Software - Life of the Lead provides a timeline display of the individual buyer’s journey-- exposing unique pain points & opportunities, where leads came from and where they want to go.
Lead Gen & CRM (formerly SharpSpring) video
Lead Gen & CRM (formerly SharpSpring) Software - Life of the Lead provides a timeline display of the individual buyer’s journey-- exposing unique pain points & opportunities, where leads came from and where they want to go. - thumbnail

Lead Gen & CRM (formerly SharpSpring) pricing

Lead Gen & CRM (formerly SharpSpring) does not have a free version but does offer a free trial. Lead Gen & CRM (formerly SharpSpring) paid version starts at US$449.00/month.

Starting Price:
US$449.00/month
Free Version:
No
Free trial:
Yes

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Lead Gen & CRM (formerly SharpSpring) Reviews

Feature rating

Value for Money
4.6
Functionality
4.4
Ease of Use
4.3
Customer Support
4.6
5 reviews of 763 View all reviews
Tom
Tom
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 03/03/2020

Sharp Spring - A great email marketing tool and more!

SharpSpring is a complete email marketing tool that we use to reach out to clients and market to new leads. We use the automation tools to create drip campaigns and re-marketing campaigns for potential leads. We also use the page builder to build simple landing pages and sales funnels. The contact manager has the ability to mange our list of 30,000+ without any extra costs.

It used by both our sales teams and client care teams to help the business grow. As a marketer I use SharpSpring to create campaigns that convert to sales and retention.

Pros

SharpSpring is a great tool for small to mid range companies looking to build email marketing campaigns. It has great templates which allow you to create emails that look great and are functional sales tools. There are also great automation tools for drip campaigns and re-targeting.

Cons

The visual email builder can be finicky at times, resulting in editing directly in the code. If you are unfamiliar or uncomfortable formatting HTML code it can be overwhelming. Also, the social media tools are weak. It would be nice if I could schedule and post content directly from SharpSpring.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Lead Gen & CRM (formerly SharpSpring)

Constant Contact did not have the functionality of automation and drip campaigns that we needed.

Switched From

Constant Contact

Reasons for Switching to Lead Gen & CRM (formerly SharpSpring)

SharpSpring has all of the functionality of Hubspot at a fraction of the cost. I used Hubspot at a previous position but I have found that I can do everything I want to do in SharpSpring without having to pay a fortune. SharpSpring also offers significantly more functionality than MailChimp or Constant Contact.
Chuck
Chuck
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 27/02/2020

Full-featured marketing automation on a budget

Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.

Pros

The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable.

It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.

Cons

With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.

Reasons for Switching to Lead Gen & CRM (formerly SharpSpring)

Better support. Better functionality. Better interface. Better price.
Chris
  • Industry: Logistics & Supply Chain
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
4
Customer Support
2

3
Reviewed on 22/07/2019

Review

Started out fine until we realized that all the report data within SharpSpring was false. We understand that data accountability is an issue in the marketing automation industry as a whole, but SharpSpring is especially terrible at this. The fact that upper management in IT recognizes that email report data is different between what's in SharpSpring email reports, what's in SharpSpring Life Of The Lead, and what's in the exported email report excel list and subsequently admits that none of it is entirely correct is beyond me. The software is meant to provide genuinely insightful feedback to track user activity and potential conversions, however, the development team.

Pros

Marketing automation features are very helpful.

Cons

- There is no escalation process for customer support requests that are above a customer support reps expertise
- Email report data is BS and one of the heads of IT at SharpSpring admitted it. The report data within SS differs from the data exported; the excel file has duplicate headline titles with different meanings/data; email data is shit - we sent test emails internally and didn't open them and it shows we opened them 3 times in SS and 4 times in the exported report
- Life of the Lead is the most valuable data within SS and yet you cannot automate based on any of it
- Life Of The Lead duplicates email "opens" and "clicks" based on how many people are in the chain, giving a false view of engagement from customers
- Email clicks are a load of BS - it shows that emails were opened and every link clicked within 10 seconds of sending because of spam bots/filters. SharpSpring doesn't filter this data out, so we can't tell the difference between what's real and what's not. "Can't we export the excel sheet and do that filtering ourselves?" Nope - as stated before, one of the head IT guys at SharpSpring validated our concerns that the excel email report is indeed, shit data. None of it is usable
- Rather than creating a backlog of needed updates and releasing them as a batch update on non-business-hours, SharpSpring product development teams push updates during work hours, breaking crucial functionality for 3+ hours/week, leaving our sales staff twiddling thumbs and complaining.

Response from Constant Contact

Chris, we're so sorry to hear about the experience and issues you've had with SharpSpring. We thoroughly appreciate that you have expressed specific concerns and hopefully we have the opportunity to regain your trust. I know the team is actively looking into these issues, but if there's anything additional we can do in the meantime, please feel free to reach out to us at [email protected].

Replied 24/08/2020
Yerson
  • Industry: Telecommunications
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/04/2024

Lead Gen for Excellent Supported CRM

Lead Gen has made customer communications valuable and defined, with all the sales support.

Pros

Lead Gen makes the sales tracking process efficient, and there are numerous digital marketing solutions.

Cons

Lead Gen has created valuable marketing solution with suitable communications.

Michelle
Michelle
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 05/07/2019

A better option to Hubspot and other Marketing Automation solutions

We like the platform as we can track online and email interactions with prospects, customers and partners. This helps us with qualifying lead generation and tracking the stickiness of campaigns. The training of SharpSpring was challenging but we were able to muddle through and figure out a lot of stuff on our own. Customer support has also been great when they are able to help with issues that may arise.

Pros

We like the fact it is much cheaper in cost as compared to HubSpot and other marketing automation platforms. The ease of using the platform has made it easy to early adoption of the end users and we are able to fully track our MQL and ROI.

Cons

SharpSpring has an extremely high demand on email accuracy rate of 98% so quite often we get suspended due to bounced back emails. Sometimes it is difficult to have an almost 100% list when people leave companies. We have as a solution, pay for 3rd party email checker services,to help mitigate this and we also send a larger portion of emails though mailchimp.

Reasons for Choosing Lead Gen & CRM (formerly SharpSpring)

We wanted to have a solution that could do more analytics and tracking on engagement. SharpSpring was able to do this.

Reasons for Switching to Lead Gen & CRM (formerly SharpSpring)

cost, no locked in contract, larger user base capability and ease of use

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