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About Marketo Engage
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.
Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.
This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page.
Marketo Engage pricing
Marketo Engage does not have a free version and does not offer a free trial.
Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
No
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Marketo Engage Reviews
Feature rating
5 reviews of 708
View all reviews
MD Masoom
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5
5
Reviewed on 03/07/2019
Indeed a Best-in-Class Marketing Automation Software
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Pros
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Cons
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Alternatives Considered
HubSpot Marketing Hub, Zoho CRM, Salesforce Marketing Cloud Account Engagement and SugarCRMReasons for Switching to Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Emma
- Industry: Hospital & Health Care
- Company size: 10,000+ Employees
- Used Weekly for 1+ year
-
Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4
4
Reviewed on 16/08/2023
Definitely one of the top Marketing automation tools out there.
Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.
Pros
Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.
Cons
Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.
Ileana
- Industry: Management Consulting
- Company size: 1,001–5,000 Employees
- Used Weekly for 1-5 months
-
Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
2
3
Reviewed on 24/06/2024
Disappointed of Adobe Marketo Engage
1. Onboarding was not great. After so many months we are still struggling to finalize integration. 2. Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action. 3. To access consulting, we already paid for it as part of our contract, it takes more than 10 days. 4. Training is very long and not that helpful. 5. Invoices were sent to the wrong email address 6. Account manager seems rather detached, disinterested. I don't see that Marketo cares about its clients. We used Silverpop, Eloqua and lately Pardot (Salesforce Marketing Cloud Account Engagement). We had much better experience. We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.
Pros
Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.
Cons
Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.
Jana
- Industry: Computer Software
- Company size: 10,000+ Employees
- Used Weekly for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5
5
Reviewed on 07/08/2023
A top-tier marketing automation service.
With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.
Pros
Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.
Cons
Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.
Whitney
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
3
4
Reviewed on 13/01/2023
Marketo powers our entire marketing team
Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
Pros
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
Cons
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
