About Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale. Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments. This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page.
Marketo Engage Software - Marketo Engage - Lead management
Marketo Engage Software - Marketo Engage - Email marketing and lead nurturing
Marketo Engage Software - Marketo Engage - Revenue cycle modeling
Marketo Engage Software - Marketo Engage - Sales lead identification and prioritization
Marketo Engage Software - Marketo Engage - Analytics
Marketo Engage Software - Marketo Engage email
Marketo Engage video
Marketo Engage Software - Marketo Engage - Lead management - thumbnail
Marketo Engage Software - Marketo Engage - Email marketing and lead nurturing - thumbnail
Marketo Engage Software - Marketo Engage - Revenue cycle modeling - thumbnail
Marketo Engage Software - Marketo Engage - Sales lead identification and prioritization - thumbnail
Marketo Engage Software - Marketo Engage - Analytics - thumbnail

Marketo Engage pricing

Marketo Engage does not have a free version and does not offer a free trial. Marketo Engage paid version starts at US$895.00.

Starting Price:
US$895.00
Free Version:
No
Free trial:
No

Alternatives to Marketo Engage

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales...

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...

HubSpot CRM

With its cloud-based, customer relationship management (CRM) platform, HubSpot CRM helps companies of all sizes track...

Zoho CRM

Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and...

ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170...
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of...

Marketo Engage Reviews

Feature rating

Value for Money
3.8
Functionality
4.3
Ease of Use
3.8
Customer Support
3.9
5 reviews of 610 View all reviews
MD Masoom
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 03/07/2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternatives Considered

HubSpot Marketing Hub, Zoho CRM, Pardot and SugarCRM

Reasons for Switching to Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Imad
  • Industry: Construction
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
4

4
Reviewed on 27/09/2020

Great for all businesses

Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Pros

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Cons

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Ana
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 02/07/2022

I think it's a tool that has enough features to power marketing activities.

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Jay
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
2
Features
4
Ease of Use
2
Customer Support
4

3
Reviewed on 14/07/2022

Powerful but not user friendly

Pros

It allowed the agency to have power to have multiple clients in the system without paying a crazy amount for each one.

Cons

Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Marketo Engage

It was agency friendly
Ed
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/05/2022

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign, Pardot and HubSpot CRM

Reasons for Choosing Marketo Engage

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Reasons for Switching to Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.

Related categories