About Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization. Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments. This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page.
Marketo Engage Software - Marketo Engage - Lead management
Marketo Engage Software - Marketo Engage - Email marketing and lead nurturing
Marketo Engage Software - Marketo Engage - Landing page creation and optimization
Marketo Engage Software - Marketo Engage - Revenue cycle modeling
Marketo Engage Software - Marketo Engage - Sales lead identification and prioritization
Marketo Engage Software - Marketo Engage - Analytics
Marketo Engage video
Marketo Engage Software - Marketo Engage - Lead management - thumbnail
Marketo Engage Software - Marketo Engage - Email marketing and lead nurturing - thumbnail
Marketo Engage Software - Marketo Engage - Landing page creation and optimization - thumbnail
Marketo Engage Software - Marketo Engage - Revenue cycle modeling - thumbnail
Marketo Engage Software - Marketo Engage - Sales lead identification and prioritization - thumbnail

Marketo Engage pricing

Marketo Engage does not have a free version but does offer a free trial. Marketo Engage paid version starts at US$895.00.

Starting Price:
US$895.00
Pricing Details:
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.
Free Version:
No
Free trial:
Yes

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Marketo Engage Reviews

Feature rating

Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4
5 reviews of 590 View all reviews
Md masoom R.
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 03/07/2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternatives Considered

SugarCRM, Zoho CRM, Pardot and HubSpot Marketing Hub

Reasons for Switching to Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Cameron E.
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
4

5
Reviewed on 28/07/2020

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Sowmya U.
  • Industry: Information Technology & Services
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 26/08/2021

One of the best Marketing Automation Tool!

Overall Marketo is one stop for all the digital marketing activities, database, and analytics. I simply love it!

Pros

Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities.

Cons

Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing.

Edward U.
  • Industry: Computer Software
  • Review Source
Value for Money
0
Features
4.5
Ease of Use
3
Customer Support
0

3.5
Reviewed on 12/11/2015

Pros and Cons

Pros

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Verified Reviewer
  • Industry: Public Relations & Communications
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 22/07/2019

Flexible and Adaptable, Best for Technical Users

The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Pros

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Cons

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Alternatives Considered

Pardot

Reasons for Choosing Marketo Engage

We outgrew the system and it's capabilities very quickly.

Switched From

ClickDimensions

Reasons for Switching to Marketo Engage

The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.

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