About WooCommerce

WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online. WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders. WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pickup, local delivery and shipping services. WooCommerce provides an online forum, FAQs, a knowledge base and video tutorial support options to the customers. The vendor partners with PayPal and Stripe for payment integration functionality.
WooCommerce Software - Checkout page design
WooCommerce Software - Subscription management
WooCommerce Software - Amazon Pay integration
WooCommerce Software - Variable checkout page
WooCommerce Software - Checkout page design - thumbnail
WooCommerce Software - Subscription management - thumbnail
WooCommerce Software - Amazon Pay integration - thumbnail
WooCommerce Software - Variable checkout page - thumbnail

WooCommerce pricing

WooCommerce has a free version.

Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
No

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WooCommerce Reviews

Feature rating

Value for Money
4.6
Functionality
4.5
Ease of Use
4.3
Customer Support
4.0
5 reviews of 898 View all reviews
Greice
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 15/04/2021

Light, stable and affordable

My experience with wordpress could not be better, it is light and can be easily run on cheaper hosting.

Pros

The best quality of wordpress in front of its opponents is really the huge community that makes us find plugins for practically everything we want to do, and even when we don't find it we can find someone who is willing to do it for an affordable price.

Cons

Plugins are constantly developing and can sometimes create some incompatibilities, which is normal, but the speed with which these problems are corrected is another strength of wordpress since all systems are subject to problems but quick solutions I find with wordpress.

Alternatives Considered

Shopify

Reasons for Choosing WooCommerce

Magento was very heavy and required too much hosting.

Switched From

Adobe Commerce

Reasons for Switching to WooCommerce

The number of plugins is much greater and so is the user community.
Roldan
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
4

4
Reviewed on 06/09/2022

Needs more improvements!

You can build your e-commerce with it. But you have to be extra technical to build it.

Needs improvements, definitely.

Pros

First off, WooCommerce is the first choice when it comes to fast e-commerce website. It is CMS-based, offers large library of extension for all and varied e-commerce demands, offers considerable customizability. Knows what the e-commerce industry needs.

The thing that I like most about WooCommerce is it's large libraries of extensions. It's less likely that you'll ran out of options when it comes to customizing the function of your store.

Cons

Branding. When you want to customize your store to strictly follow your branding guidelines, this is where WooCommerce falters. There is not much you can do with the checkout page, cart page, thank you page, my account page and all.

Extensions tend to be expensive. Even those that have simple functions.

Common sense functionalities are not added. It's either you have to install a third-party plugin or buy there own extension, or code it for yourself.

Alternatives Considered

Shopify

Reasons for Switching to WooCommerce

Not yet. Planning to try Shopify. BigCommerce etc...
Ashley
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/10/2023

One of the Most Diverse E-Commerce/Website Options on the Market

I believe that WooCommerce has been a very great option for our businesses and it has allowed us to do everything we have dreamed and imagined to date!

Pros

The diversity of what you can build out using all the extensions, plugins, etc. Everything integrates with WooCommerce as well so it has been easy to integrate things like widgets from our review platform, signup forms for our membership, etc.

Cons

Sometimes, depending on what you are wanting to do, it can take a miriad of plugins to get the job done.

Jeanne
  • Industry: Performing Arts
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
1
Customer Support
1

3
Reviewed on 11/08/2020

Too difficult for novices; not enough in-box customizations for the savvy

Pros

I like that it is widely integrated into Wordpress themes. I like that it's connected to Stripe and PayPal. It's automated emails are nice, as well. Plug-ins are nice (but they are expensive and often are required for things you would expect out of the box). It can be customized to some degree, which was helpful for us...in some other ways, it is a bit rigid and not quite what you would want if you are trying to replicate a retail experience.

Cons

I would never recommend this to anyone who wasn't very, very, very tech savvy. It is absolutely not an option for people who don't have a lot of web development experience. It tries to be a system on its own, but we have found you really have to simply take the purchase data out of Woocommerce and put it into your own CRM system. We have decided to stop using it for our purposes of registering students for classes. We may still use it for the sale of items, but probably not.

Alternatives Considered

Square Point of Sale

Reasons for Choosing WooCommerce

PayPal is kind of horrible. It's very unfriendly. People hate it. Our customers hated it. It was very confusing. Reconciling accounts is awful.

Switched From

PayPal

Reasons for Switching to WooCommerce

I think I chose it simply because it was integrated into the Wordpress theme I purchased. Also, PayPal was super wonky.
Francesca
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/09/2023

A very good option with no coding setup

Me and my clients and my developer are very happy and familiar with woocommerce, so we are really happy to suggest this solution as the opportunity arises.

Pros

I like that anyone can setup easily his online store thanks to Woocommerce. Already in its standard installation is comprehensive of everything an e-shop needs to be ready.

Cons

Some interesting features are paid features from the official woocommerce channels. So, to be really competitive with other e-shop platform, woocommerce needs a certain number of third party plugins.

Alternatives Considered

PrestaShop

Reasons for Switching to WooCommerce

Is an integration to a website or blog system, so i thought it was more dynamic than a solution stricly made for selling online. Marketing for online selling works with blogs nowadays.

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