About Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences. Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track digital storefront activity, send quotes, invoices, and receipts. The system’s reporting and analytics tools help users run analyses on parameters such as emails, campaign performance, and ROI data. Users can access Keap remotely on Android and iOS devices. It offers integration with QuickBooks, SalesForce, Outlook, Gmail, plus more. Pricing is on a monthly subscription basis and includes support via phone, email, and FAQs.
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Keap pricing

Keap does not have a free version but does offer a free trial. Keap paid version starts at US$79.00/month.

Starting Price:
US$79.00/month
Pricing Details:
Keap is available across three pricing plans, outlined below: Lite: $79/month Pro: $159/month Max: $159/month
Free Version:
No
Free trial:
Yes

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Keap Reviews

Feature rating

Value for Money
3.8
Functionality
4.1
Ease of Use
3.5
Customer Support
4.0
5 reviews of 1,119 View all reviews
Mindy I.
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 29/12/2020

Great for an all-in-one service

I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation. I have the email lists integrated onto my website optin forms and it's quite simple to see who takes action on the emails that are sent in the automation sequence.

Pros

I love that I can segment my clients into different groups to email them directly from Keap, and also do the same with prospective clients and past clients. Having everything in one place makes my life so much easier and streamlined and has encouraged me to do even more than I was before in regards to client communication.

Cons

I had some issues at first with the Keap phone number, but they did get it fixed, although it took quite a while. The one thing that I am missing right now with them is recurring invoicing because I would have to be the one to enter the client's credit card information in order to do that here, so I am still using another product for that.

Mohan lal D.
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 13/01/2022

Best marketing automation software for small businesses

Keap is a beast in itself in which you can do things effectively provided that you use it effectively, and know your way around it. We used Keap for managing our Contacts, sending promotional emails, marketing automation, and e-comm.

Keap became much easier to use as we got to know the right ways of doing things starting from tag naming conventions, right ways of using Goals, Campaign links etc. And, now it is one of my favorite software when it comes to Marketing Automation.

Pros

I like various things about Keap including:
1. Being able to use tags. This helps in organizing contacts in the proper way (when used effectively, you can easily see things from Macro to Micro levels in your list)
2. Marketing automation capabilities of Keap are best. This includes things like billing automation for e-commerce as well.
3. Being able to use third-party tools like Deadline Funnel, PlusThis helps in making things more personalized and improving conversions for promotional campaigns.
4. Dynamic Content, this helps in making automation campaigns better & simpler

Cons

Nothing apart from, it is a bit on the expensive end.

Response from Keap

Thank you for taking the time to leave us a review. We love your valuable feedback and are thrilled that Keap has been able to help you grow your small business.

Replied 28/01/2022
Tammy S.
  • Industry: Fine Art
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
5

4
Reviewed on 10/05/2022

Large learning curve for Keap

Once you learn all the features you see how powerful and helpful this software can be.

Pros

The pipeline feature and the ease of moving customers through the pipeline for various actions to occur.

Cons

Without an outside company guiding us there was a large learning curve to learn all of the features.

Alternatives Considered

Kartra

Reasons for Choosing Keap

Suggestion of another marketing company we were working with.

Reasons for Switching to Keap

Strong recommendation from an outside marketing company we were working with.

Response from Keap

Hi Tammy,
Thank you so much for taking the time to leave a review. We're happy to hear that Keap's features have assisted with your customer journey. I will share your feedback about the learning curve with our software with the right teams here so we can work to create a simpler experience for our customers. I encourage you to check out our educational resources on our website and lean on our team when you have any specific questions.

Replied 10/06/2022
Colette M.
  • Industry: Education Management
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
4

3
Reviewed on 10/05/2022

Came to Keap for Price. Leaving because not keeping up with our needs.

Customer support is really good with Keap. I do appreciate that. When we moved from HubSpot, I really missed the features they provided--just simple things but when adding a photo to a campaign, I could see a thumbnail. With Keap, you always have to know the exact name of the image, etc. Keap needs to update the site to make it more robust and intuitive like their competitors.

Pros

Have been using Infusionsoft ---> Keap for 6+ years. We initially moved from HubSpot to Infusionsoft simply because HubSpot was too expensive for the size of our company or what we were looking to accomplish with simple campaigns.

Cons

I feel like Keap has not stayed on the cutting edge--seems a little behind the times now, honestly. We're looking at Klaviyo now and it seems like their campaigns, analytics and action sets will be easier to execute.

Alternatives Considered

Klaviyo

Reasons for Choosing Keap

Price brought us to Infusionsoft (Keap).

Reasons for Switching to Keap

We will probably be switching from Keap to Klaviyo.

Response from Keap

Hi Colette,
Thank you so much for taking the time to leave a review. We're glad to hear that Keap has been an affordable solution for your business, but I am sorry that you feel our product has not stayed on the cutting edge. Our product team consistently has new updates in the works, and we are always working to ensure that we are making the user experience easier for our customers.

Replied 10/06/2022
Jhara M.
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 20/06/2022

In-Depth Suite of Marketing Automation Tools

The assistance I received setting up the system was excellent, and I have found the email automation system to be straightforward and easy to grasp. This has inspired me to automate many additional tasks. The opt-in forms on my website are linked to my email lists, so I can easily monitor who opens and clicks on my automated email messages.

Pros

Keap improves organization, enhances productivity and delivers to your clients every step of the way with intuitive client database software. Eliminate the spreadsheet using Keap's customer management solution. I enjoy that all your customer actions and messages are organized in one spot. I also enjoy the ease of usage. It's challenging enough to cope with the complicated marketing difficulties business owners confront, yet easy enough that you can educate your workers to utilize this program in a couple of days. A program that I am typically happy with.

Cons

It's excellent that they've come up with a stripped-down version of the program that should be usable by just about everyone; the main drawback of the version I'm currently using is that it's so versatile that it may be difficult to use.

Response from Keap

Hi Jhara,
Thank you so much for taking the time to leave a review. We're so glad to hear that Keap is easy for you to use and helps keep you organized.

Replied 23/06/2022

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