Salesforce Marketing Cloud Account Engagement

4.1
Overall rating
Reviews

4.1
Overall rating
Reviews

About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Salesforce Marketing Cloud Account Engagement pricing

Salesforce Marketing Cloud Account Engagement does not have a free version but does offer a free trial. Salesforce Marketing Cloud Account Engagement paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement Reviews

Feature rating

Value for Money
3.8
Functionality
4.0
Ease of Use
3.8
Customer Support
3.9
5 reviews of 646 View all reviews
MD Masoom
MD Masoom
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 27/07/2019

Great Marketing Automation platform

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pros

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Cons

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Alternatives Considered

Zoho CRM

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

I choose Pardot over Zoho because of its amazing customer support.
Muhammad Daud
Muhammad Daud
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/07/2022

Boosting a business with Pardot

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Pros

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Cons

Pardot is quite expensive and really advance to manage.

Alternatives Considered

Keap and Mailchimp

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Marco
  • Industry: Consumer Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 09/04/2024

It Is Easy to Deploy this Email Marketing and Management Solution

Pros

Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities.
I like the ease of use of Salesforce Marketing Cloud Account Engagement.
Salesforce Marketing Cloud Account Engagement is simple to deploy.

Cons

No cons for Salesforce Marketing Cloud Account Engagement.
Salesforce Marketing Cloud Account Engagement meets our expectations.

Andreas
  • Industry: Machinery
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
2
Customer Support
1

3
Reviewed on 13/03/2024

Very disappointed

Massive post-sale cognitive dissonance - not saying Hubspot is better, but I'm really regretting this purchase

Pros

Robust, customizable system with many features

Cons

Byzantine and near to no onboarding - we have had it for 3 months with no clear onboarding process - all we get area bunch of random links from our sales executives and sale support - They do a great with their Sales CRM , but fail miserably with their Pardot/Account Engagement

Sean
  • Industry: Food & Beverages
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 28/12/2023

Marketing Cloud, a highly customizable email marketing platform

Pros

There is a huge amount of customization and automation that you can do with the Marketing Cloud. And it's connected in with Salesforce, so it can be used to generate new Leads, update Salesforce records, and automate tasks.

Cons

It can be clunky to set up the customer databases and connect the corresponding fields between Salesforce & Marketing Cloud.

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