Salesforce Marketing Cloud Account Engagement

4.1
Overall rating
Reviews

4.1
Overall rating
Reviews

About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Salesforce Marketing Cloud Account Engagement pricing

Salesforce Marketing Cloud Account Engagement does not have a free version but does offer a free trial. Salesforce Marketing Cloud Account Engagement paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement Reviews

Feature rating

Value for Money
3.8
Functionality
4.0
Ease of Use
3.8
Customer Support
3.9
5 reviews of 648 View all reviews
Muhammad Daud
Muhammad Daud
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/07/2022

Boosting a business with Pardot

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Pros

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Cons

Pardot is quite expensive and really advance to manage.

Alternatives Considered

Keap and Mailchimp

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Verified Reviewer
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 07/12/2019

Pardot Helps us Treat Each Donor as an Individual

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pros

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Cons

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Reasons for Choosing Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Verified Reviewer
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
2
Ease of Use
3
Customer Support
1

2
Reviewed on 12/12/2019

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Melanie
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/03/2024

You will never go back to any other email marketing software

Very positive we have encouraged other offices to adopt this platform

Pros

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Cons

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Charu
Charu
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 04/04/2020

Power-packed Marketing Automation Tool

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Pros

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Cons

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

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