Ranked the #1 easiest-to-use CRM for small businesses and the #1 CRM by US News and World Report for four consecutive...
Salesforce Marketing Cloud Account Engagement
4.1
Overall rating
Reviews
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About Salesforce Marketing Cloud Account Engagement
Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.
The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.
When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Salesforce Marketing Cloud Account Engagement pricing
Salesforce Marketing Cloud Account Engagement does not have a free version but does offer a free trial. Salesforce Marketing Cloud Account Engagement paid version starts at US$1,250.00/month.
Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes
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Salesforce Marketing Cloud Account Engagement Reviews
Feature rating
5 reviews of 648
View all reviews
Garrett
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4
5
Reviewed on 07/08/2018
Fast, Easy, and Powerful Marketing Automation
I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.
Pros
The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.
The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.
Awesome update releases thanks to being a Salesforce product.
Cons
The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.
The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.
The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.
Verified Reviewer
- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4
5
Reviewed on 07/12/2019
Pardot Helps us Treat Each Donor as an Individual
Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.
Pros
We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.
Cons
We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.
Reasons for Choosing Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.Switched From
Campaign Monitor by MarigoldReasons for Switching to Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Verified Reviewer
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
2
Features
2
Ease of Use
3
Customer Support
1
2
Reviewed on 12/12/2019
Bite the bullet and invest in a better tool
Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.
Pros
Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.
Cons
Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.
Saurabh
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4
5
Reviewed on 25/07/2020
The best Marketing Automation tool out there!
The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.
Pros
Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.
Cons
Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.
Reasons for Switching to Salesforce Marketing Cloud Account Engagement
We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Charu
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4
4
Reviewed on 04/04/2020
Power-packed Marketing Automation Tool
A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.
Pros
We get real time activity updates of our prospects from the lead deck functionality
Awesome customer support
Ease of usage, is highly customisable
As it's a Salesforce product now the ease of integration with the CRM is mind blowing
Cons
I would say the makers of this product are a little money minded.
A lot of functionalities are only available for the PRO users like API access and A/B testing
Also, not many integrations are possible using this product
