About Looker

Looker, now part of Google Cloud, is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs, and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers. With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations. Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media, and technology.
Looker Software - Dashboard
Looker Software - Customizable charts, reports and graphs
Looker Software - Real-time data exploration and collaboration
Looker Software - Modeling language defines measures and dimensions
Looker Software - Looker mobile app
Looker video
Looker Software - Dashboard - thumbnail
Looker Software - Customizable charts, reports and graphs - thumbnail
Looker Software - Real-time data exploration and collaboration - thumbnail
Looker Software - Modeling language defines measures and dimensions - thumbnail
Looker Software - Looker mobile app - thumbnail

Looker pricing

Looker does not have a free version but does offer a free trial. Looker paid version starts at US$2,000.00/month.

Starting Price:
US$2,000.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Looker

Oracle Business Intelligence

Oracle Business Intelligence Suite is a cloud-based solution that helps small to large enterprises gain insights into...

Looker Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.2
Customer Support
4.5
5 reviews of 250 View all reviews
Dimitris
Dimitris
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
0

5
Reviewed on 16/10/2023

Google Looker, ideal both for experienced and new users

Overall, we are very happy with Looker and we will keep using it. However, improvements on speed & connectors are crucial in order to make the product even more useful.

Pros

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

Cons

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Ann
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 06/05/2024

Empowering Data-driven Insights

Pros

Looker has an impressive data modeling capabilities which enable the user to create and manage data models effortlessly, empowering its users to derive valuable insights from even the most complex datasets.

Cons

While Looker's interface may be user-friendly, unlocking its complete potential may require some learning for new users, particularly to those who are not well-versed in data modeling and analytics principles.

Suru
Suru
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
4

3
Reviewed on 12/02/2023

Looker is a decent BI tool that can handle your needs.

Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.

Pros

It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.

Cons

A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.

Andrei
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/04/2024

All data in Looker

This is the greatest tool I found for data visualization. I am using it for the website, I have connected all reporting tools in one place and share it with all the departments to track their progress.

Pros

Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing.

Cons

The only hard thing for me was how to organize my first page dashboard, wanted all of them there.

Lucien
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
3

5
Reviewed on 06/05/2024

Looker is a powerful BI tool for fast growing businesses

Pros

Looker has significant power with enterprise capabilities enabling us to garner insights and analytics throughout a very complex business. Looker has great capabilities around triggers which is essential for a business like ours handling volume that can vary.

Cons

It is not the most user friendly tool and can have performance issues around loading. There are definitely other BI tools that have prioritised UX which helps drive data literacy across our business. With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training.

Related categories