About Looker

Looker, now part of Google Cloud, is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs, and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers. With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations. Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media, and technology.
Looker Software - Dashboard
Looker Software - Customizable charts, reports and graphs
Looker Software - Real-time data exploration and collaboration
Looker Software - Modeling language defines measures and dimensions
Looker Software - Looker mobile app
Looker video
Looker Software - Dashboard - thumbnail
Looker Software - Customizable charts, reports and graphs - thumbnail
Looker Software - Real-time data exploration and collaboration - thumbnail
Looker Software - Modeling language defines measures and dimensions - thumbnail
Looker Software - Looker mobile app - thumbnail

Looker pricing

Looker does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes

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Looker Reviews

Feature rating

Value for Money
4.2
Functionality
4.3
Ease of Use
4.1
Customer Support
4.6
5 reviews of 157 View all reviews
Mariam
  • Industry: Consumer Services
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 01/10/2022

Deep dives are easy

Overall, this is a very good platform.

Pros

Easy to use product. You can create dashboard. Take a look at datas and do deep dives. It helps business a lot.

Cons

It would be great if it were faster than it is now. Especially on Mondays you need more time to get what you want.

Nicholas
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 06/02/2020

The perfect solution for our stage business

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Alternatives Considered

Chartio

Reasons for Choosing Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

Switched From

Tableau

Reasons for Switching to Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.
Alex
  • Industry: Consumer Services
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
0

4
Reviewed on 08/11/2022

Good concept - hard to get buy in

Pros

The best part about Looker is that users can build their own reports and dashboards with the data that is available

Cons

It is difficult for people to fully utilize the features available without fully understanding the data. This often ends up with most people at the company not using Looker to the fullest.

Verified Reviewer
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

2
Reviewed on 05/10/2022

Terrible experience as an user

Terrible. I paid a high price point to have no support or any assistance whatsoever.

Pros

The interface is simple, the product is easy to use after connecting the data

Cons

It's very slow, it takes too long to run any query, and the support is non-existing.

Jeniffer
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/08/2022

Effective Marketing Data Analytics System.

Looker is a powerful marketing and project data management software with a very flexible and useful real time data analytics generation.

Pros

Looker has a very professional and easy interface to access and the ability to manage multiple marketing channels through Looker functions is excellent.
This platform reporting capability is on top and incredible leads management software and very easy to integrate to other platforms.

Cons

I have nothing to underline as a problem from the Looker functionalities, and the training when new to the tool is effective.

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