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About EmailOctopus
EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.
EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain insight into the performance of campaigns by tracking open, click and bounce rate through reports and analytics.
EmailOctopus supports integration with various third-party applications such as Salesforce, SurveyMonkey, Shopify, Eventbrite and more through Zapier. Pricing includes monthly subscriptions based on the number of subscribers and support is extended via FAQs, an online help desk, email and live chat.
EmailOctopus pricing
EmailOctopus has a free version and does not offer a free trial.
Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
No
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EmailOctopus Reviews
Feature rating
5 reviews of 479
View all reviews
Andre
- Industry: Music
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4
5
Reviewed on 12/07/2023
Email Octopus is Worth It
Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build my list.
Pros
I have only been using an email newsletter for 6 months, so I’m new to email marketing. Email Octopus has a straightforward list management tool that I find easy to use. I like that my dashboard gives me my recent campaign stats. For someone like myself who is just starting to build a list, the price is great and the functionality is simple and easy to understand and execute.
Cons
Now that I’m 6 months in with Email Octopus, I wish they had some deeper engagement tracking per subscriber - i.e. location, time of open. Some deeper engagement tracking would help in understanding how, when, and where subscribers are interacting with the campaign.
Reasons for Switching to EmailOctopus
Price was the determining factor. The ability to build a list inexpensively was a the deciding factor.
Bikas
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
-
Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5
4
Reviewed on 19/07/2023
A Fantastic Email Tool | Good Value for Money for starting Email Marketing
The support team was fantastic, I didn't expect such prompt response of my tickets. They're very understanding and put great efforts to make it work for you.
Pros
Its pretty easy to use and makes campaign & list management very easy. The integration with wordpress is great as well. The tracking & analytics are fantastic so far showing detailed engagement for each recepient of our emails.
Cons
More templates could be added and made better, the forms could have a bit more customization to them both visually and condition wise.
Reasons for Switching to EmailOctopus
Cost effective, Ease of use, Compatibility with our own Amazon SES account
Lynne
- Industry: Writing & Editing
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4
4
Reviewed on 13/07/2024
very satisfied
Pros
EmailOctopus is flexible in their pricing. Instead of suddenly breaking into an expensive category because of additional subscribers, EmailOctopus has a gentler system. They even reduce the charge if you lose subscribers! Perfect for someone like me with a modest budget.
Cons
The dashboard was a little bit difficult to negotiate at first, and the emails hard to design until I got the knack--now it's not hard at all.
Response from EmailOctopus
Thanks for taking the time to leave us a review, Lynne. We strive to cater to many different use cases, but our main goal is to make email marketing accessible for teams with big ambitions, but smaller budgets. So I'm really happy to hear our pricing works out well for you ;) It's also great that you got a hang of our editor, but feel free to contact our Customer Success team if you need a hand in the future! Thanks again for recommending us.
Replied 24/07/2024
Rachel
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
-
Review Source
Value for Money
3
Features
2
Ease of Use
4
Customer Support
2
1
Reviewed on 22/02/2024
Not Impressed due to lack of deliverabilaty and one poor customer service rep
Yuck. I am bummed, but the customer service was lacking, regardless of a free account or not. As a small, volunteer-run nonprofit, we are frugal, and apparently not paying equates to a not good experience.
Pros
The initial customer service was just fine, but when inquiring about bounce-back rate, the individual responding was simply "icky".
Cons
We experienced an extremely high deliver-ability issue, when we had zero with the previous platform.
When inquiring about the drastic swing between the two platforms, I was met with extreme disrespect by the customer service agent, [sensitive content hidden], who proved that he is simply not a good person. While I had positive experiences with other reps, he proved to not be one of them.
Any organization would be curious about why there was such a large swing in numbers, in post-actively reading reviews, lack of deliver-ability was a constant.
Response from EmailOctopus
Hi there,
Thank you for taking the time to feedback.
At the time we reviewed the bounce rates and we confirmed, via email, that these were hard bounces as a result of importing "Cleaned" contacts from your previous provider, Mailchimp. Cleaned contacts are contacts who have previously hard bounced or marked your emails as spam.
As a result, you had a high hard bounce rate (but otherwise strong open rates).
I appreciate poor results are frustrating and we are happy to help where we can. However in some instances we need to limit the support we can offer, particularly on our free plans, where our repeated recommendations and guidance aren't followed.
Wish you the best with your new platform.
Replied 14/03/2024
Whitney
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5
5
Reviewed on 03/07/2024
Helpful and Responsive
They have been wonderful to work with, and have been highly responsive to emails when asked for questions or for help!
Pros
I love that it's easy to use, has all the features we need without low limits on numbers of campaigns or automation, etc.
Cons
Not being able to save templates from automation, but there's a workaround I figured out.
Response from EmailOctopus
Thanks for taking the time to review EmailOctopus, Whitney! Our Customer Success team is indeed always here for you, so I'm happy we've been able to help. You mentioned you could not save your automated emails as templates, and that you found a workaround – that's great to hear! In case it's useful, we support choosing an existing automated email as a base of any template, campaign or automated email, so you can always reuse your previous designs without needing to save them separately ;) If you need any help with it, feel free to reach out. Thanks again for recommending us.
Replied 23/07/2024
