About Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can utilize HTML template editors or in-built customizable templates to create emails. It lets teams deliver emails directly into clients’ inboxes and gain delivery insights via comprehensive reports to optimize email performance. Administrators can track the number of bounced emails, spam complaints, email rejections and unsubscribes to analyze account reputation. Additionally, Mailchimp Transactional Email enables managers to track activity logs such as open and click rates, export webhooks to other datasets and connect domains with a dedicated IP address. Mailchimp Transactional Email offers an application programming interface (API), which lets businesses utilize high-level programming languages such as Ruby, Python, Node JS and PHP to customize the platform. Pricing is based on a per month subscription and support is offered via FAQs, a knowledge base and other online measures.
Mailchimp Transactional Email Software - 1

Mailchimp Transactional Email pricing

Mailchimp Transactional Email has a free version and offers a free trial. Mailchimp Transactional Email paid version starts at US$20.00.

Starting Price:
US$20.00
Free Version:
Yes
Free trial:
Yes

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Mailchimp Transactional Email Reviews

Feature rating

Value for Money
4.2
Functionality
4.4
Ease of Use
4.3
Customer Support
4.1
5 reviews of 163 View all reviews
Guido
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 08/06/2021

Good value for money, the perfect tool for small-medium size companies

I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.

Pros

Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

Cons

It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

Alternatives Considered

BEE Pro and Sendinblue

Reasons for Switching to Mailchimp Transactional Email

Similar pricing, same features, MailChimp grants a native integration with Facebook lead forms and lets you send transactional emails more easily
Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 01/09/2022

With well-organized features and display is easy to use.

There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service.

Pros

Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually.

Cons

Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution.

Verified Reviewer
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

3
Reviewed on 09/05/2018

Great, while we had it!

Pros

I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.

Cons

Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.

Manuel
  • Industry: Entertainment
  • Company size: 1,001-5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 09/06/2022

A versatile tool to get started with email marketing

Many who want to get started with email marketing will probably end up with Mailchimp first. The tool is well known in the market and offers almost all common features at a low price, at least for a small list. It's also fairly easy to use for laypeople and will quickly find its way around. There are also many integrations, which makes it easy to get started. Whether it's newsletters, automation, segmentation, or landing pages, Mailchimp covers just about everything related to email marketing. You can integrate Mailchimp into your existing infrastructure with just a few clicks and get started, and save 4 or 5-digit implementation costs if necessary. This is especially good if you have a store: with the option to connect stores in just a few clicks, you can start setting up automated emails around the customer lifecycle in just a few minutes. You can use data such as purchase activity, purchase date, and products to send highly personalized emails.

Pros

Mailchimp is a tool that allows everyone from beginners to professionals to get started with email marketing quickly and easily. For me, however, the tool's great strength lies not in the classic newsletter, but a) in the many integrations the tool offers and b) in the marketing automation features. Regardless of whether it's a store, a website, or a webinar tool, there is a native or third-party integration for almost everything. Mailchimp is sufficient for getting started in email marketing with occasional newsletter sending and offers many features. Mailchimp is one of my preferred solutions when I want to enable teams to quickly and easily get started with email automation, especially in the B2C/e-commerce area. With robust email features and many store integrations, personalized emails related to the customer lifecycle can be set up in record time.

Cons

The tool is ideal for the use of some possible things, and the complexity ranges from simple to complicated. In some places, however, it still lacks some depth, for example, when it comes to filtering certain e-commerce data.

Joe
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5
Reviewed on 20/04/2021

Solid Tool for Nurturing an Audience

9/10. Gotta have it if you want to grow a community or business. You don't know what you don't know until you see how your audience engages with you. Very revealing and help to see what type of subject line gets opened, who in your audience reads every email or doesn't read any of your emails.

Pros

Professional templates and layouts for simple plain-text messages or super feature-rich emails
analytics are excellent.
Segmenting your audience is great for re-targeting specific member of your audience.
Even the most basic paid option gives you a ton of growth potential and value.
Email building tool has a TON of features to make a kick ass email
Surveys ( a new feature) is a simple way to keep your audience involved
Compliance with 'unsubscribe' feature is essential business practice

Cons

Slight learning curve for importing contact and getting your database setup

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