MailerLite

Pros

Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead generation and for capturing contact information.

I use this platform for email automations when people subscribe to my freebie. I also use it for sending beautifully designed emails - there are many customization options. I like using the landing page feature for my freebie offer as well. On my contact page, I've embedded a MailerLite form to capture contact information for my leads.

MailerLite makes it easy for me to gather email addresses, send out campaigns, and monitor engagement.

Cons

I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.

Alternatives Considered

Reasons for Switching to MailerLite

Pros

The drag and drop feature for creating email templates is simple to use. Also the personalisation of campaigns and ability to brand communication is essential. From the beginning I found it incredibly easy to set up and get going with email marketing. The free version gives enough to get you going and sets your email marketing off to a strong start.

Cons

It would be great if the was more integrations with other apps and systems to create a more automated approach and save time.

Pros

Initial sales pitch and price, but that's all

Cons

We moved over to ML mainly because of their storage plan for the Advansed package. We spent a month moving over a website as well as lots of landing pages. We imported contact lists from previous platform we used: all cleaned up in regards to bounces and unsubscribes. When we went ahead with a small campaign to newsletter subscribers (previously low bounce rate), we found suddenly that our whole account was suspended!! We were not contacted to clarify or discuss. Our supposed 24/7 support was removed, all landings and website were down. It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only mailing campaign was triggered as spam due to high bounce rate. But all our landing pages/websites were still down, and this resulted in issues with our users not being able to navigate around our sites. We have now cancelled our account, moved back to previous platform. Not had any mail from ML saying they are sorry the way this was handed, no refund due to their policies. Anyway; keep the money! Be warned; demo account looks good, pricing as well, but service and support is non exciting!

Pros

Easy to use, plenty of campaign templates to choose from. I like the workflow and the interface in Mailerlite. It's minimalist but I have yet to found a feature I needed and couldn't find.

Cons

Form deployment wasn't as easy as I thought (WordPress) but it eventually worked and after doing it once or twice I feel like it's straightforward.

Alternatives Considered

Reasons for Choosing MailerLite

Switched From

Reasons for Switching to MailerLite

Pros

You can use this software for free for up to 1000 subscribers, how amazing! It features a drag-and-drop editor, 10 different landing page options, and different options for signup forms and pop-ups.

Cons

I use the free service so I can not complain! Everything works perfectly, the analytics could be improved, but again I am on the free version.

Alternatives Considered

Switched From