About ConvertKit

ConvertKit is a cloud-based solution that enables businesses to streamline processes related to email marketing, online forms, landing pages, customer engagement and more. Professionals can utilize the platform to sort customers based on various tags and segments, send targeted content and analyze interaction rates on a centralized dashboard. ConvertKit allows businesses to create online pop-up and slide-in forms to collect customers’ information. It lets users design customizable landing pages to improve subscriber rates and analyze website traffic through integration with Google Analytics. Additionally, the email designer module helps professionals compose marketing emails by selecting specific fonts, links, theme colors, alignment, headers and content as per individual requirements. ConvertKit facilitates integration with various third-party systems such as Crowdcast, Teachable, Shopify, Zapier, Stripe, Outgrow and more. The product is available for free and on annual or monthly subscriptions and support is extended via documentation and other online measures.
ConvertKit Software - ConvertKit subscriber growth
ConvertKit Software - ConvertKit visual automations
ConvertKit Software - ConvertKit forms
ConvertKit Software - ConvertKit integrations
ConvertKit Software - ConvertKit broadcasts
ConvertKit Software - ConvertKit new broadcast
ConvertKit video
ConvertKit Software - ConvertKit subscriber growth - thumbnail
ConvertKit Software - ConvertKit visual automations - thumbnail
ConvertKit Software - ConvertKit forms - thumbnail
ConvertKit Software - ConvertKit integrations - thumbnail
ConvertKit Software - ConvertKit broadcasts - thumbnail

ConvertKit pricing

ConvertKit has a free version and offers a free trial. ConvertKit paid version starts at US$15.00/month.

Starting Price:
US$15.00/month
Free Version:
Yes
Free trial:
Yes

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ConvertKit Reviews

Feature rating

Value for Money
4.3
Functionality
4.5
Ease of Use
4.4
Customer Support
4.4
5 reviews of 183 View all reviews
Ben
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 25/09/2020

A real step up from our last email marketing solution

I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers.

Pros

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve.

The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Cons

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Marie
  • Industry: Professional Training & Coaching
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

4
Reviewed on 20/10/2022

Good for Segmenting

Does what we neede it to and was an upgrade from our prior platform (Mailchimp). We can easily create attractive and effective newsletters, email campaigns, landing pages and sign up pages that work across the rest of our tech stack, and it's easy to sort and segment all f that data on the backend for targeted campaigns. Does what we need it to and at a fair price.

Pros

I love the segmenting and the aiblity to sort by anynumbr of tags in ConvertKit. It reallyenables us to create oppourtniteis tostudy our clientele based on defifient and specific needs and the communitcate to onlyt hose parts of the population at given times for certain services. This is key for us an the primary reason we switched from our old esp.

Cons

I wish there was an easy way to capture mobile phone numbers for us to integrate SMS communcation and automations. So often after we connect with clients we would love to send a quick follow up message that doesn't warrant a full email and this tool does not have full functionality for that.

Alternatives Considered

ActiveCampaign and MailerLite

Reasons for Choosing ConvertKit

Mailchimp did not have functionality for segmenting well nor was the landing page and pop ups feature aligned with our business brandn aesthetics. (Mailchimp was pretty ugly and rudimentary when we made the switch over).

Switched From

Mailchimp

Reasons for Switching to ConvertKit

segmenting functionality, priec and more recommendatiosn from people I trust led me to Convertkit
Amy
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
1

3
Reviewed on 04/02/2021

Lots of quirks, customer service is awful

Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly.

Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways.

I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

Pros

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Cons

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/01/2023

One of the best email softwares for newsletters

Excellent!

Pros

This software nails it down for what founders and small businesses need for effective newsletters. Not only was it incredibly easy to get started and set up, the templates and education provided by the founder was very useful. One of the best email softwares I have used.

Cons

I have nothing much to criticize about the software.

Alternatives Considered

ActiveCampaign and AWeber

Reasons for Choosing ConvertKit

User-friendliness and ease of setting up.

Switched From

ActiveCampaign, Keap and AWeber
Stephanie
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/06/2022

The best email software for bloggers and course creators

Pros

ConvertKit is your best friend if you are a course or content creator and need to manage a lot of email addresses, send weekly emails, and use automations and auto-emails for sales and marketing. I do a lot of lead magnet generation and have so many different segments of email subscribers - CK is made exactly for this. I love how simple it is, it doesn't got bogged down with email design too much, it's more about functionality and high deliverability.

Cons

I can't think of anything I don't love about ConvertKit for email. For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily.

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