About Moosend

Moosend is a cloud-based marketing automation software designed to help businesses manage subscriber lists, customer segmentation, product recommendations, landing pages and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management and spam checking. The email marketing solution allows teams to create and personalize campaigns, segment audiences based on website or email behavior and build business strategies according to analytics gathered by tracking clicks, opens, social shares and unsubscribes. Users can create automated workflows by using the drag-and-drop builder and customizable templates. Additionally, Moosend lets marketers set up events, filters and actions that will act as triggers for automating various workflows. Moosend helps managers generate reports on upselling and cross-selling, abandoned cart, replenishment and more to facilitate decision making and increase sales performance. It offers an API, which facilitates integration with existing systems and third-party applications such as Zapier, Integromat, MailChimp, Magento, WooCommerce, Drupal, Google Contacts, Unbounce and more.
Moosend Software - Moosend Account Dashboard
Moosend Software - Moosend Email Marketing Campaigns
Moosend Software - Moosend Newsletter Editor
Moosend Software - Moosend Marketing Automation Workflow Builder
Moosend Software - Moosend Campaign Performance/Analytics
Moosend Software - Moosend Integrations
Moosend video
Moosend Software - Moosend Account Dashboard - thumbnail
Moosend Software - Moosend Email Marketing Campaigns - thumbnail
Moosend Software - Moosend Newsletter Editor - thumbnail
Moosend Software - Moosend Marketing Automation Workflow Builder - thumbnail
Moosend Software - Moosend Campaign Performance/Analytics - thumbnail

Moosend pricing

Moosend has a free version and offers a free trial. Moosend paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Pricing Details:
Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.
Free Version:
Yes
Free trial:
Yes

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Moosend Reviews

Feature rating

Value for Money
5
Functionality
4.5
Ease of Use
4.5
Customer Support
5
5 reviews of 161 View all reviews
Rachael woolley -.
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 03/12/2021

Incredible and easy to use email marketing platform

I have been able to organise my email campaigns and use their features on my WordPress website to obtain emails subscriptions.

Pros

Moosend is an easy to navigate platform and the set-up was straightforward. I have been able to design my own email templates, elements and save them for future use. It has been simple to design and set up my email campaigns and build the emails into a funnel for each of my lead magnets. There is also the option to send an email immediately or schedule the exact time of delivery. I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to build into a button on my WordPress website.

Cons

It took time for me to work out how to create a Pop-up subcription form that could be used on my WordPress website.

Ameer H.
  • Industry: Information Technology & Services
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/07/2021

Moosend is Amazing!

Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails or wait for a design expert to assist us but now we design our own emails.

Pros

The best thing is their customer service, it is unparalleled. Another amazing thing is the lack of restrictions for free users.

Cons

The fact that they do not have a mobile app yet or that their website is not mobile friendly.

Andrew B.
  • Industry: Media Production
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 27/10/2021

Awful, incompetent support

I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support. First, my landing page wouldn't work because there was an ' (apostrophe) in the title. That took several days for support to figure out and come back and find a solution. The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook. There is no problem with the Facebook Pixel since I have verified conversions on other websites. The problem is with Moosend, but they just want to pass me off somewhere else.

Pros

The platform is very cheap. It claims to have several advanced features.

Cons

You get what you pay for.
None of the advanced features actually work.
Support takes ages to get back to you.

Response from Moosend

Apologies for the issue you faced. Our support team had escalated the issue to the appropriate dept but it took some time to be resolved.
Please note that we are working on making this much faster for our users so it will be much better!
We are happy to note down any input you may have in order to make our services even better.

Replied 02/11/2021
Abigail A.
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
0

4
Reviewed on 30/10/2021

Brand new to this

I think Moosend is going to serve our nonprofit email needs extremely well. No more segmented list just to get our newsletter out to everyone under standard email sending limits!

Pros

Still learning, but the step by step flow and instructions make onboarding as easy as possible.

Cons

The functions of this software are completely walled off from each other. Rather than being able to navigate from billing/account to emailing to instructional videos, each requires a separate bookmark.

Alternatives Considered

Mailchimp

Reasons for Switching to Moosend

I wanted to avoid the reputation of high-pressure sales
Danielle C.
  • Industry: Defense & Space
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/03/2021

High fives!

I love the Academy and its resources and I see them both as a chance to learn and to drive potential revenues. The follow-up videos after signing up were excellent and crammed full of things that I needed to know.
Most recently I have had the need to make a particular enquiry relating to compliance matters and I found the assistance I received from [SENSITIVE CONTENT HIDDEN] was fast, helpful and very detailed. This benefited me by ensuring that I could answer client's questions quickly and plan for future compliance reviews armed with the right information.

Pros

When first looked at the software I knew instinctively that I wanted to use it. It is really easy to set up lists and to watch the stats so wee where campaigns are most helpful.
It has a clean UI and the bits of the site that carry the most functionality and light and fast and easy to navigate. Really well planned out. That is why I loved it at first sight.

Cons

It is not quite so straightforward possibly if you have never dealt with at least some more techy lingo around the use of emails and email servers, but the resources are there to help you learn and the technical assistance is rapid.

Alternatives Considered

Mailchimp, Mailchimp Transactional Email and Zoho Mail

Reasons for Switching to Moosend

It is fast, light and well supported by a team of exceptional people.

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