About Moosend

Moosend is a cloud-based marketing automation software designed to help businesses manage subscriber lists, customer segmentation, product recommendations, landing pages and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management and spam checking. The email marketing solution allows teams to create and personalize campaigns, segment audiences based on website or email behavior and build business strategies according to analytics gathered by tracking clicks, opens, social shares and unsubscribes. Users can create automated workflows by using the drag-and-drop builder and customizable templates. Additionally, Moosend lets marketers set up events, filters and actions that will act as triggers for automating various workflows. Moosend helps managers generate reports on upselling and cross-selling, abandoned cart, replenishment and more to facilitate decision making and increase sales performance. It offers an API, which facilitates integration with existing systems and third-party applications such as Zapier, Integromat, MailChimp, Magento, WooCommerce, Drupal, Google Contacts, Unbounce and more.
Moosend Software - Moosend dashboard
Moosend Software - Moosend campaign analytics
Moosend Software - Moosend past campaigns
Moosend Software - Moosend dashboard - thumbnail
Moosend Software - Moosend campaign analytics - thumbnail
Moosend Software - Moosend past campaigns - thumbnail

Moosend pricing

Moosend has a free version and offers a free trial. Moosend paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Pricing Details:
Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.
Free Version:
Yes
Free trial:
Yes

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Moosend Reviews

Feature rating

Value for Money
5
Functionality
4.5
Ease of Use
4.5
Customer Support
5
5 reviews of 156 View all reviews
Ameer H.
  • Industry: Information Technology & Services
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/07/2021

Moosend is Amazing!

Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails or wait for a design expert to assist us but now we design our own emails.

Pros

The best thing is their customer service, it is unparalleled. Another amazing thing is the lack of restrictions for free users.

Cons

The fact that they do not have a mobile app yet or that their website is not mobile friendly.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/12/2020

If you're looking for the best ESP, LOOK NO FURTHER.

I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking for and are eager to improve. Support is AMAZING, top notch, I've been blown away with the reporting features, the platform is super easy, intuitive and FUN to use,.. . I could keep going! I'm seriously happy with my experience.

There are these businesseses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them.

Then there are businesses/software providers like Moosend. That make my life easier, running my business more profitable, more fun and overall BETTER. I've been using Moosend for about a month and this is more than enough to know that I will be using them for a very, very long time and that they're the best ESP for my business. I could go on and on. If there are any negative reviews, ignore them. Just try them out for yourself, if you have an agency, switch one of your clients or something to test it out and you'll see for yourself.

Pros

- The free subaccount feature with basic whitelabel functionalities, all for free or included even in the most basic paid plan.
- The top notch, first class, friendly support team. Seriously, this is worth gold. I would never ever use another software in my business that doesn't offer great live chat support. This is a must. Whenever I have a question, I don't waste any time. I just ask and usually I have a response within 5-30 minutes. Sometimes straight away. Especially when a conversation is rolling.
- The report features. I was blown away when I realised how detailed the reporting is, even in the basic version. And then there's premium reporting available which I don't have yet... I can only imagine how fantastic that must be.
- Their willingness to implement new features and how they listen to user feedback!! This is a really important thing. I've never come across a service provider that is as eager to implement new features as Moosend. They have already scheduled tons of new updates and features. They even have a Trello board where customers can come in and upvote feature requests as well as post their own. Absolutely amazing.
- Their pricing. Super affordable, fair. From experience I can say that this type of pricing structure is superior to having to pay for sending x amount of emails per month. IF it's affordable at least. Not like some other, bigger providers. This is a really big and important plus.
- There's probably even more I'm forgetting right now!

Cons

Nothing, really. Except that the whitelabel functionality currently has some holes that need to be filled. I was assured though that they have lots of changes lined up in this regard. So I'm just patiently waiting for those to be implemented. If they nail the pricing structure on those plans as well, Moosend will be the PERFECT solution for both agencies as well as individuals.

Alternatives Considered

Sendinblue, SendX and ActiveCampaign

Reasons for Switching to Moosend

- Better pricing - Better (and free!) white label functionalities - Much more attractive, easy to use interface - More features - Better reputation in regards to deliverability and support - Live chat (must for me) - ...
Nishant S.
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 17/09/2021

Economical

Overall Good but verification by gmail is required to gain more deliverability into the inbox not spam hence more profitable for customers using Moosend

Pros

Everything is under one roof, plus you can also schedule your multiple resends at the time of sending emails.

Cons

should be having spam filters to bypass Gmail

Alternatives Considered

ConvertKit

Reasons for Choosing Moosend

No Lifetime Deal...

Reasons for Switching to Moosend

Of course, Due to Lifetime Deal
Correy O.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

1
Reviewed on 05/08/2020

One of the worst e-mail marketing products that I have ever used

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.

Pros

Moosend is cheaper compared its core competition.

Cons

There is a reason for Moosend positioning itself as a cheaper alternative to other email marketing and automation providers. Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features. But the worst of all - it appears that Moosend has reputation issues with anything related to Yahoo!, Aol and Verizon. No matter how good your own sender reputation is, how clean your lists are, or how good your content is, thousands of your customers might not receive your campaigns due to Moosend's IP issues. Also, you will probably need to contact to mail providers directly to get status updates. It is a small company so you would expect things to move faster. However the technical/customer support is not only extremely slow but also unresponsive to your essential inquiries.

Jacob L.
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 05/02/2021

Moosend Customer Service is Excellent

Overall in terms of value, I highly recommend using it especially for people who have a larger list and don't send email frequently.

Pros

I recently experienced an error with a Zapier app and their customer service resolved the issue in under 12 hours. They even reached out to me telling me to retry. With larger companies, you often have to contact them for a status update.

Cons

They are frequently making updates to the functionality and UI/UX. It doesn't have the polish or simplicity that I liked with Mailchimp but it is getting better. Creating a message in their automation tool is different from their main campaign builder so it isn't as user friendly.

Alternatives Considered

ConvertKit and HubSpot Marketing Hub

Reasons for Choosing Moosend

I have experience using Mailchimp, HubSpot, and SendFox for email marketing. I moved to Moosend from Mailchimp after they changed their pricing model making it too expensive for a non-frequent sender.

Switched From

Mailchimp

Reasons for Switching to Moosend

The monthly pricing for my list size was the most affordable. I also liked how they offered email automation.

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