About ConvertKit

ConvertKit is a cloud-based solution that enables businesses to streamline processes related to email marketing, online forms, landing pages, customer engagement and more. Professionals can utilize the platform to sort customers based on various tags and segments, send targeted content and analyze interaction rates on a centralized dashboard. ConvertKit allows businesses to create online pop-up and slide-in forms to collect customers’ information. It lets users design customizable landing pages to improve subscriber rates and analyze website traffic through integration with Google Analytics. Additionally, the email designer module helps professionals compose marketing emails by selecting specific fonts, links, theme colors, alignment, headers and content as per individual requirements. ConvertKit facilitates integration with various third-party systems such as Crowdcast, Teachable, Shopify, Zapier, Stripe, Outgrow and more. The product is available for free and on annual or monthly subscriptions and support is extended via documentation and other online measures.
ConvertKit Software - ConvertKit subscriber growth
ConvertKit Software - ConvertKit visual automations
ConvertKit Software - ConvertKit forms
ConvertKit Software - ConvertKit integrations
ConvertKit Software - ConvertKit broadcasts
ConvertKit Software - ConvertKit new broadcast
ConvertKit video
ConvertKit Software - ConvertKit subscriber growth - thumbnail
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ConvertKit pricing

ConvertKit has a free version and offers a free trial. ConvertKit paid version starts at US$15.00/month.

Starting Price:
US$15.00/month
Free Version:
Yes
Free trial:
Yes

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ConvertKit Reviews

Feature rating

Value for Money
4.3
Functionality
4.5
Ease of Use
4.4
Customer Support
4.5
5 reviews of 177 View all reviews
Ben
  • Industry: Information Services
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 25/09/2020

A real step up from our last email marketing solution

I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers.

Pros

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve.

The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Cons

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Olga
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/08/2022

The email marketing software that will make your content shine

We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re looking for an email marketing platform that grows with your business and subscriber list, and that’s straightforward to use as well as efficient, then you don’t need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best!

Pros

It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

Cons

I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

Reasons for Switching to ConvertKit

Honestly, after having tested out other software, we found that ConvertKit delivers on their promises, and that we can worry less about emails being delivered and focus on the content and conversion aspect.
Leigh
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
2
Customer Support
1

2
Reviewed on 18/07/2020

I don't know why people recommend this software - their generous affiliates program perhaps?

I have more problems with convertkit than anything else on my website, the source of all my issues have been convertkit!
It's cheap compared to what's out there, but there is a reason for this.
I'm now going to infusionsoft, which im sure, my commitment of their monthly priceplan will speak volumes for how poor conertkit has been.

Pros

It's easy to write emails and develop an email funnel.

Cons

the implimentation is dire, it's like a beta release all the time.
the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work.
Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about removing me from their daily tasks lists than dealing with the problem.

this eventually cleared up, I assume it may have been in Avast's hands, but this problem lasted two weeks in convertkits hands.

I then had a list of 5 questions, I recieved a response for one of them by [SENSITIVE CONTENT HIDDEN] who I then didn;t reply in a timely manner for (although he contacted me 3 days after my problems were raised!)
He then got pushy in the emails for me to deal with the problem immediate - which I couldn't do!! I was available to add things to my website 3 days before his response and had other work commitments to deal with, having just now got back to the website, 5 days after my initial problems, he decided to close the ticket to and I quote 'remove them off his daily tasks lists'
I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait another 3 days for a reply to when im busy and told they'll close the ticket again to make themselves look good.

Their customer service is diabolical and their software is sub par.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
0

5
Reviewed on 02/11/2022

Amazing tool for Content Creators

ConvertKit is a great tool for email marketing. It does what I need it to do and let's me create attractive campings, landing pages and newsletters.

Pros

There are a lot of things to love about ConvertKit. It's easy to understand and you can get started quite quickly. The tool has good segmentation, automations, and confirmation emails. Also the email builder works really well!

Cons

The thing I like least is the pricing. If you're just starting out, the price can be a bit high depending on the amount of subscribers.

Alternatives Considered

ActiveCampaign and MailerLite

Switched From

Mailchimp
Stephanie
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/06/2022

The best email software for bloggers and course creators

Pros

ConvertKit is your best friend if you are a course or content creator and need to manage a lot of email addresses, send weekly emails, and use automations and auto-emails for sales and marketing. I do a lot of lead magnet generation and have so many different segments of email subscribers - CK is made exactly for this. I love how simple it is, it doesn't got bogged down with email design too much, it's more about functionality and high deliverability.

Cons

I can't think of anything I don't love about ConvertKit for email. For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily.

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