Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and...
Software Advice offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
About MailerLite
MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.
The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.
Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
MailerLite pricing
MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.
Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes
Alternatives to MailerLite
Are you an experienced creator, coach, or expert looking to grow your business online? Kartra is the solution for you!...
WordPress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large...
Moosend is a cloud-based marketing automation software designed to help businesses manage subscriber lists, customer...
Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email...
Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales...
MailerLite Reviews
Feature rating
5 reviews of 2,060
View all reviews
Tiffany
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 06/10/2022
Amaaazing service, so easy to use and must have features
I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.
Pros
Mailerlite automations are super easy to set up, the interface makes it clear and friction free
Cons
I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply
Reasons for Choosing MailerLite
Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.Switched From
MailchimpReasons for Switching to MailerLite
Price, user experience and supportResponse from MailerLite
Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.
Replied 10/10/2022
Teddi
- Industry: Publishing
- Company size: 11–50 Employees
- Used Monthly for 2+ years
-
Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
5
5
Reviewed on 19/02/2024
Quality email newsletter system
Overall, it's been a good relationship and Mailerlite is a solid product. Sad to see the prices rise beyond our current budget levels, but would return if circumstances change to allow it.
Pros
Mailerlite has excellent layouts and a good interface for building newsletters. The ability to re-use past layouts as templates saves a lot of time. The scheduling is flexible and reliable. They have some features not available on other email platforms, like RSS Campaigns that send new blog posts to subscribers. The ability to group and segment our audience is also very important. All around, it's a full-featured platform with solid and responsive tech support (for the paid plans).
Cons
After they launched their new platform and revised their plans, our relatively small list of subscribers (1400) was still too big to qualify for the free plan. And because it was over 1000 subs, we fell into a plan that cost $30/month. We're already paying that much for website hosting, so paying the same amount just to keep in contact with our audience wasn't cost-effective (we don't really "sell" to our list in a way that sustains that level of expense).
Reasons for Choosing MailerLite
At the time, Mailchimp was getting more expensive and Mailerlite was the scrappy new player with lots of features for their free plan.Switched From
MailchimpReasons for Switching to MailerLite
Price for available features was the deciding factor. At the time, Mailerlite offered the features we needed for the number of subscribers we had for free. As a volunteer organization on a shoestring budget, that's the deciding factor for a lot of things.
Spenser
- Industry: Writing & Editing
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
-
Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
3
3
Reviewed on 05/08/2024
Good but limited
Overall i used it for building an email list
Pros
Easy to use and set up if you have technical skill. Integrates with multiple software for free.
Cons
Design builder is limited on mobile and can be hard to navigate for a novice.
Cassandra
- Industry: Publishing
- Company size: Self Employed
- Used Weekly for 1+ year
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
0
4
Reviewed on 08/07/2024
Great for starting out
I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt that others offered more for my money, even if they were slightly more expensive.
Pros
I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.
Cons
If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.
Reasons for Switching to MailerLite
The free tier had everything I needed. But I did sign up before they changed to their current offering. If I was deciding now, I would still start with them but wouldn't stay once I reached 1,000 subscribers unfortunately.
Courtney
- Industry: Publishing
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 18/02/2024
The Best EMS For Your Business!
Overall, I am very happy with Mailerlite and have been recommending them to friends and colleagues for over four years now. I will remain on Classic until they discontinue it.
Pros
Mailerlite is the best when it comes to deliverability, features, and price point. Mailerlite's automations are complex and really help you warm up your leads for a better relationship without having to personally email every single lead individually. I also like that I can tag where a lead onboarded from so I can track how well that source fits into my marketing process. I've enjoyed great deliverability since my move to Mailerlite with more subscribers getting all my import updates and more sales as a result. Mailerlite also has a robust customer service department that is always quick to help when any issues do arise.
Cons
I'm not a fan of the new Mailerlite. I am staying on Classic because the huge price increase and the clunkiness of the new interface. It's not something I look forward to having to learn and especially not at double to price. I wish Mailerlite would honor a discount for Classic users to be grandfathered in at a better rate.
