About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
MailerLite Software - 1
MailerLite Software - 2
MailerLite Software - 3
MailerLite Software - 4
MailerLite Software - 5
MailerLite Software - 6
MailerLite video
MailerLite Software - 1 - thumbnail
MailerLite Software - 2 - thumbnail
MailerLite Software - 3 - thumbnail
MailerLite Software - 4 - thumbnail
MailerLite Software - 5 - thumbnail

MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to MailerLite

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...

ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170...

Flodesk

Flodesk is an email management solution that helps businesses streamline processes related to email designing, workflow...

FreshMail

FreshMail is a cloud-based email marketing solution that helps businesses of all sizes conduct and automate advertising...

Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to...

EmailOctopus

EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email...

MailerLite Reviews

Feature rating

Value for Money
4.8
Functionality
4.6
Ease of Use
4.6
Customer Support
4.8
5 reviews of 1,451 View all reviews
Giuseppe
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 05/11/2022

A great discovery

Pros

I have to say that in my career I tried a lot of software like this and in better or worse cases you get an email campaign delivered well. What I liked so much about this software is first of all the clean interface that makes a pleasure to setup and configure the whole software, start campaigns, and automation. The editor email surprised me since it is very well done compared also to more expensive and experienced software. In the end I have to say that the value for money of this software is higher than the average. With a free account you can have up to 1k users, send campaign and also setup automation which is great. Totally recommended!

Cons

I'm still using it and so far I didn't had reasons to contact the customer support, so nothing to say.

Alternatives Considered

ActiveCampaign and Mailchimp

Reasons for Switching to MailerLite

Value for money is higher
Antony
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 22/11/2022

Easy, complete and affordable

Great experience overall with great support which is essential when things get serious. Higly recommended and not just for pricing reasons.

Pros

Ease of use, immediate support and the fact that you really do have everything you need (exotic features missing is of no importance), is what I like most on MailerLite.One great future too, is that you get to pay only for the unique emails used, thus allowing you to duplicate lists and run your campaigns exactly as you need to, without paying extra.

Cons

I would like to have a better search and mass management option when it comes to subscribers handling and maybe some degrees of extra "freedom" or customization on ready to use tools when designing an email.

Alternatives Considered

Zoho Mail and Mad Mimi

Reasons for Choosing MailerLite

Better pricing options and greater control over my lists of subscribers. Exceptional support in minutes as well.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Easy to use, very easy to add users at no extra cost, great pricing scheme and high responsive support.
Temima
  • Industry: Executive Office
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 28/11/2022

My most-recommended software

Overall, I am highly satisfied with the product and will continue recommending it.

Pros

MailerLite makes it so easy to get started with email marketing. They do make you jump through a few hoops to verify your account if you don't have a website, but that contributes to their high deliverability rate.Once your account is approved, you can import your subscribers and send a campaign in less than an hour. And their customer service is top-notch!

Cons

There are a few advanced features that MailerLite is missing, so if you will be relying heavily on evergreen funnels to fuel your business, I would not recommend MailerLite.

Alternatives Considered

ConvertKit and ActiveCampaign

Switched From

Mailchimp

Reasons for Switching to MailerLite

I chose MailerLite over their competitors because you can't beat the offering on the free plan, or the ease of use as compared to other platforms.
Camilla
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/11/2022

Mailerlite is THE BEST marketing tool for solopreneurs who want powerful+userfriendly...

Excellent.

Pros

I am LOVING the new Mailerlite!Please send my praise to the product development team and the support team:You provide an amazing service!There are 3 critical reasons I want to stay with Mailerlite and recommend it to all my colleagues:The new advanced functions are much needed and on point, the ease of use, and the amazing customer support – at a reasonable price for a solopreneur.

Cons

When the new Mailerlite was launched, the migration functionality from the old to the new version took months to come. So I ended up having to do a lot of the migration manually, which was time-consuming. And in that time I paid for 2 subscriptions. I think this launch could have been organized better. But this is the only con I have, and now it's over. Because of all the Pros, I am still a happy Mailerlite user. I do think they deliver on the value, so I can look through my fingers with this hiccup.

Alternatives Considered

ConvertKit, Flodesk, Podia, WordPress, Kartra, Mailchimp and AWeber

Reasons for Choosing MailerLite

Mailerlite had more advanced options on the free level when I was just starting out. Automation was key here.Also: Mailerlite is way more user-friendly and intuitive than any other email marketing service I've used.I've tried: Active Campaign, MailChimp, Podia, Kajabi, AWeber. (Even though it offers critical advanced options.)

Switched From

Mailchimp

Reasons for Switching to MailerLite

Because I had an amazing experience with the free plan, so it was convenient just to stay with Mailerlite as I grew. It offers everything I need to grow. And is intuitive and has affordable, competitive pricing.
Tiffany
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/10/2022

Amaaazing service, so easy to use and must have features

I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

Pros

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Cons

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

Alternatives Considered

ConvertKit, ActiveCampaign and Mailchimp

Reasons for Choosing MailerLite

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, user experience and support

Response from MailerLite

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Replied 10/10/2022

Related categories