User Reviews Overview
About Nutshell
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are...
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- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great Feature-set Without Complexity
I run a global consulting practice with hundreds of corporate clients and thousands of individual relationships that I manage. Nutshell lets me manage it all. It's my dashboard for everything in my company. It's entry-level rate is worth every penny.
Pros
I've used Nutshell for three separate businesses that I've run or owned. Each one considered a small to medium-sized business. Nutshell is perfectly suited to us because it's lightweight and easy to learn. It doesn't require an in-house expert on the app (like SalesForce). It's basic feature-set is all I've ever needed, and the support is terrific. Real people at the end of the phone, with fast responses. And, it's made in Michigan! It has a lot of simple customizations that I use; workflow, custom fields, leads, etc.
Cons
Integrations are somewhat limited, but still, plenty to work with. I'd like an integration to RingCentral's app. Also, it doesn't' handle subsidiary company relationships well. I've had to create a workaround with tags to help connect them.
- Industry: Consumer Services
- Company size: 51–200 Employees
- Used Daily for Free Trial
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Review Source
nutshell
It has significantly improved my daily workflow, which has impressed me. The need to more effectively manage our relationships with customers was one of the primary business issues we were attempting to address with this software. We were tracking customer data using spreadsheets prior to Nutshell, which was inefficient and took a lot of time.Since carrying out Nutshell, we've had the option to unify all of our client information in one spot, which has made it a lot more straightforward to deal with our client connections. We can set reminders for follow-ups, automate some of our sales processes, and keep track of all customer communication history using Nutshell's contact management feature. We have increased our overall productivity and saved a lot of time as a result.We've also noticed that Nutshell has helped our team work together better. We can easily share information, assign tasks, and monitor team performance using Nutshell's collaboration tools. We are now better able to work as a team and maintain a higher level of organization as a result of this.I have to say that my overall experience with Nutshell has been very good. The product has assisted us with tackling our business issues by further developing our client relationship the board and group coordinated effort. Nutshell is an excellent CRM system, and I would highly recommend it to anyone.From Spreadsheet Chaos to CRM Bliss with Nutshell
Pros
The software surprised me in a pleasant way. It certainly accomplishes the task at hand.Nutshell's contact management feature was one of its many appealing features. To put it another way, who doesn't like having all of their contacts in one place? It's like having your own rolodex, but you don't have to put any effort into organizing it. In addition, having access to all of your communication history with each contact makes it easy to pick up where you left off.The sales automation feature was another Nutshell feature that I really liked. I mean, who doesn't want their sales process to be automated? It's similar to having a small sales assistant who takes care of all your busy work so you can concentrate on more important things.Furthermore, we should not disregard the portable access include. When it comes to managing sales pipeline and contacts while on the go, who wouldn't want that? It's like having a Nutshell in your pocket, ready to help whenever you need it.I have to say that Nutshell was a pretty good experience overall. It certainly makes managing sales and contacts much less monotonous.
Cons
The reporting and analytics feature of Nutshell was one feature that bothered me. I love data just as much as anyone else, but sometimes all those graphs and charts can be a little overwhelming. It's similar to trying to read a book written in binary code: it's informative, but not particularly exciting.The customization feature was another thing that I found frustrating. While it's great that Nutshell can be customized to meet your specific requirements, there are times when all the options can be a little overwhelming. It's like getting the keys to a car and finding out you have to build it yourself: it's fun, but it also takes a lot of work.Although Nutshell is a good software in general, there were a few aspects that disappointed me. However, who knows, maybe I'm just being picky.
- Industry: Accounting
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
I don't use a lot of the features, I just simply write notes about customers.
It stores information about my clients. (Though it's not easy to get or use that information later on.)
Pros
I like that's it's web based, and that it can store information about my clients. That's really about it.
Cons
I dislike very much that I cannot search using CTRL + F for stuff on a clients page. I'll have a lot to look though and I'll want to search for a specific word, say "lunch" or "meeting." I cannot search for these words. Instead it just pulls up the search bar for people. Very unuseful for a CRM....
I really hate that when I do search, it rarely finds me what I need, and almost never quickly. It's difficult to find phone numbers, if I search someone's name, it'll pull up everyone's not CLOSE to what I'm search for, but somehow not the specific person....
My daily tasks somehow get clogged by what is in the leads... perhaps there's a way around this, but I haven't found it yet. I can't really rely on tasks or to-dos with Nutshell, so I use Trello for that.
I can mostly use Nutshell for just storing stuff about my clients, and even then finding that information months later is not very easy, frustrating and not very helpful.
Response from Nutshell
Hi Nicole,
Thank you for your feedback and for sharing your frustrations about search. I have added this info to my product list and we will discuss it internally. We appreciate you being a Nutshell customer.
Amanda
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- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
A Comprehensive CRM Solution
Overall, Nutshell is a comprehensive and powerful CRM solution that is ideal for businesses of all sizes.The software provides a wide range of features to manage sales, marketing, and customer service needs in one platform. Nutshell offers a user-friendly interface, excellent integration capabilities with other business applications, and customizable features that enable businesses to tailor the software to their specific needs.
Pros
User-Friendly Interface: Nutshell's interface is intuitive and easy to use, making it an ideal choice for businesses of all sizes.Advanced Reporting Capabilities: It offers advanced reporting features that allow users to create custom reports and analyze their sales data in real-time.Customization Options: Users can customize the platform to meet their specific business needs, including custom fields, workflows, and more.Integrations: Nutshell integrates seamlessly with other popular business applications, including G Suite, Microsoft Office, and Zapier.
Cons
Limited Mobile App: Nutshell's mobile app is basic and lacks some of the features available on the desktop version of the platform.One potential drawback of Nutshell I feel is its pricing, which may be too steep for some small businesses. The Platform's entry-level plan starts at $19 per user per month, which can add up quickly for companies with multiple employees.The Platform can be slow at times, particularly when handling large amounts of data

- Industry: Accounting
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
A Full Featured Sales CRM
Our sales staff was apprehensive at first as there were lots of bells & whistles and a little worn out with the previous jumps from one CRM to the other. But within two weeks everyone fell in love with Nutshell and completely on board significantly contributing to an increased close ratio.
Pros
This CRM walks the less experienced sales rep through the entire sales process even recommending when to follow up even suggesting additional steps should be taken to get to the close. Upon close it automatically updates the customer database and the task management features facilitate the onboarding process. It also has a neat "Click-to-Call" feature that calls and optionally records directly from your prospect list providing an excellent sales training vehicle.
Cons
We would like to have seen the developers respond more quickly to feature suggestions but as a Sales CRM it is untouchable.

- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Fantastic small/medium-sized-biz CRM
New sales people are able to jump right in with minimal training. Workflows are customizable, and tracking prospect information is a breeze.
Pros
Nutshell has been great for our software firm as it grew from a startup to a mid-market company. Nutshell is very similar to us in age, culture, feature philosophy, etc. so I always enjoy interacting with the team. The Support (via chat and email) is excellent and they are always willing to hear new feature ideas and requests. The affordability makes it a great first CRM for new and small businesses.
Cons
Importing can sometimes result in a lot of duplicate leads, so data cleanliness becomes a bit of an issue as you grow. Reporting has some room to grow but it's not too bad right now.

- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
We really like the insights we get from their reporting which helps us make decisions about...
Nutshell was easy to setup, personalize and get value from the application. We continue to modify to our needs as Testimonial Tree's SaaS based customer survey, testimonial marketing, online review and reputation management business grows.
Pros
We really like the insights we get from their reporting which helps us make decisions about our business. We use it for our sales, new customer on-boarding and retention activities. We've been on the platform for over 3 years and highly recommend them.
Cons
We'd like to see them expand their App integrations & Zaps (Zapier) with best of breed solutions.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Powerful CRM, with a slight learning curve
Nutshell helps all of our project managers and sales staff stay on the same page when either closing or nurturing leads after the point of closing. It also helps our staff manage communications and updates with leads with handy reminders letting you know to touch base with a lead every so often.
Pros
Nutshell is insanely powerful in that it can be customized to your needs pretty heavily, and has some nice features like Outlook integrations and auto-population of contact info from LinkedIn/address books.
Having all email correspondence with leads auto-entered into Nutshell is a huge time saver, and is easily our most liked feature.
Cons
The UI can be a bit cluttered/clunky at times, and the lack of a well put together mobile app makes it a pain to use on mobile devices. We found ourselves often waiting until we got to a desktop to enter/update leads, which defeats the purpose of keeping the CRM always updated.
- Industry: Wholesale
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Nutshell makes it super easy to keep track of all my Calls, Emails and notes.
It just really makes keeping track of all your important calls, emails and notes. As well as any pending activities.
Pros
Super easy to use and understand all the functions. From reminders to notes and all this program makes work life super easy and efficient.
Cons
The only issue I have with Nutshell is when you enter a name and the tag "duplicate" pops up. And 99.9 % of the time the name is no where near the same name as the one you entered.

- Industry: Legal Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Does the job
It does the job. I’ve tried using other products, both paid and free, and nutshell has been my constant. I probably don’t use all the features but it helps me stay organized.
Pros
-Integrated with outlook
-new hot list feature
-unlimited leads
-easy input info
Cons
-sending emails from the program are a little spammy
-confusing how to create different lists
- Industry: Electrical/Electronic Manufacturing
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Good starter CRM
Consolidated location for prospects and communication history.
Pros
We explored a number of CRM solutions and initially selected Insightly after trying to get Tiger CRM working. Insightly functionality was too limiting and consequently was not being used. Our second round of trials lead us to Nutshell, which we have been using for about two years.
We found Nutshell to be reasonably robust and easy to use. We have been using it for about two years now. We have about 30,000 contacts and 11,000 companies.
Cons
We are now running into some functional issues which we have to address with addons, including Mailjet for email campaigns and Zapier for data transfer. The lack of a quoting interface, manual address entry into Quickbooks, lack of phone integration, and incomplete email integration. With the exception of QB integration, the other functions can be addressed with more addons. By the time we get done adding on the functional holes, the price becomes quite high.
The reliance on addons also means that the system becomes unwieldy; a different system, management interface, and subscription for each function.
At this time, I don't think there is a good solution for QB integration at all. This may not be significant since QB for Manufacturing is below our needs anyway. Our next step may be to use PostBooks, Xtuple, or some other MRP system that includes CRM. But, those also carry their own management burdens and costs.
Nutshell does have a reasonable email interface to send correspondence through our IMAP server, but the markup tags are cumbersome, are error prone, has no CC or BCC field, and the reply emails don't populate under the Nutshell customer(s). Consequently, only half of the conversation is visible. Of all of the above, this is the most significant limitation at this point.
- Industry: Management Consulting
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Pleased with Nutshell
The support team is knowledgeable, responsive, cares about your issues and has proactive training available for users.
Pros
visually organized and logical data entry screen. Functionality is there to build as robust or simple as the company needs/wants.
Cons
It is very easy to self-build an inefficient architecture. Data uploads can be catastrophic if not done correctly. I think more training on set up, warnings issued at set up and common pitfalls at set up would avoid harmful bulk uploads making irreversible upload mistakes.
- Industry: Facilities Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
The best CRM I have ever used!
It allows me to easily keep track of everything. What sales I am working on. What customers I need to contact. And everything is conveniently located to work with ease.
In the two months of implimentation already seen a growth in sales and productivity. Including our first ever RFQ from our website.
Pros
Ease of use, backed up by powerful tools. Tracks your calls and even can be set to remind you to contact customers that you haven't talked to in a while. Favorite part is the Keep in touch. It plans my day and my call backs flawlessly.
Cons
I would like to see a visual overlay of all my customers on a map. That way when I am planning a trip I don't miss any customers that are off the main roads. Will give me a visual to help plan. Or some way to plan a road trip and Nutshell will show me all the customers I should contact on the way and plan route. Which can be transferred over to gps software like enroute.
Response from Nutshell
Hey Trevor!
Thanks for the positive feedback. The best part is the growth in sales and productivity you've seen since your implementation. Congratulations!
Amanda
- Used Daily for 2+ years
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Review Source
Like the simplicity. Most improvements recently have added complexity but little benefit for...
Pros
Ease of use for a small business with a few people doing sales work. We didn't need all of the bells and whistles of Salesforce at the cost of complexity. As of a few years ago, you had plugged most of the holes that we cared about. Since then, new functionality or major new rewrites have either added complexity or relearning with little apparent benefit. I understand the need to do some of this but I hope you don't become Salesforce.
Cons
The LinkedIn connection is really important for us. It was a big relief when that came back. Also, the loss of historical record of communication for a Contact when you delete an old email is problematic. We are forced to retain all of these old emails and this can create confusion.
Response from Nutshell
Hey Brian,
Thank you so much for your feedback. We have no intention of becoming Salesforce and take your feedback very seriously. Our goal is ease of use for SMB's. We hope you will be able to quickly benefit from our changes and improvements.
Amanda
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great product for my team!
Pros
Setting up and importing our current customer information was easy. Once you wrap your head around the Nutshell way of doing things, you can easily manage a large database of customers.
Cons
Nutshell does not integrate easily with WooCommerce which leads to using third-party plugins that are limited due to NutShell API.
Reasons for Switching to Nutshell
Ease of use- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great for phone numbers and address's but it doesn't match our previous data base - "Maximizer"
Still waiting to see for the most part - It is a good software to manage people on their calling the customer. Easy Spying on daily use. Glad we are a micro company, can't imagine using Nutshell for 1000 employees
Pros
It's an easy software to learn, but Pro is too short because there just aren't any real pro's for our use, but to change would be a nightmare, so we continue in hopes to see improvement.
Cons
Would be nice if you could see the "Owner" of the account on the lead no matter who starts the lead - It's constant going back and forth when you have to pay people by commission sales. The search engine could be improved to pickup on Not Exact entries.
It would be nice to see "ALL" the notes regardless if your in a lead or on the main page.
Response from Nutshell
Hi Susan,
Thanks for sharing your feedback. The items you mention below are on our list to address.
We appreciate you being a part of the Nutshell family.
Amanda
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Nutshell - More Good than Bad
Used Nutshell for 2 years .. .... ..... ... .managing daily sales processes and contacts.
Pros
Keep track of daily follow ups - and record entire history with contacts. Basic CRM stuff it does well.
Cons
1. Where did the Gmail Gadget go? This was the best feature and now it's gone. :(
2. The relationship between the Lead and the Customer can be confusing...
3. Reporting for specific items can be challenging as well.
Response from Nutshell
Mitch,
Thanks for the review! We've been working directly with Google to get the Gmail Gadget back online. Unfortunately, this was an issue on their end and completely out of our hands ¿ it affected a good number of other products, as well.
As of today, the gadget is back online. You can read a few more details at: http://status.nutshell.com/incidents/3l9j5sdbjplx
Thanks so much for using Nutshell. We've got some exciting improvements to reporting under development. Can't wait to show them off!
Best,
Andy Fowler
- Industry: Wholesale
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Have used Contact Managers in my sales since Act for Dos. This works for me but I need to dig...
Helps me to keep pertinent info on my contacts. I know there are more that I can do with the software but so far I don't
Pros
Mobile app so I have my contact info with me. I have only been using as a simple contact database manager and I know it can do so much more. I need to spend time making sure I understand and use it to the full potential within my needs!
Cons
Had issue with dialing out that took quite a while to fix (when I hit dial on my mobile phone it would add a bunch of numbers which did not let it dial). I spoke to customer care about this and it took a little time and effort to get them to understand and then I would say it took a few months before someone fixes the bug. Another issue is that on the mobile device the contacts are alphabetized automatically but on the desktop version this does not happen? Have mentioned to customer care but no response. Cannot add more than 30 company types? I use this field to help categorize my contacts. Why just 30?
- Industry: Construction
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Helpful Software
Pros
It is incredibly helpful to have so many features within one program. Nutshell is helpful to almost everyone on our team! With a quick search, the team can find contact information and see where the conversation left off. I love that there is a PandaDoc extension to help send documents in an organized & prompt manner! Reports are easy to generate and there are so many resources to help answer your questions. The provided training videos are clear & give good direction. Customer service representatives are knowledgable, kind, and personable.
Cons
Duplicates are easy to create, however the software makes up for this by creating an alert and suggesting that the information may already be in the system.
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
I'd like my Nutshell on a silver platter.
Have been using Nutshell over the past 2 years and looking forward to many more. Have been through some growing pains with updates, but the bugs eventually get fixed. The Support team is awesome and are always helpful and very responsive. Nutshell has taken place of my company communication which has replaced email and texting.
Pros
Love the integration with 3rd party programs like mail chimp and any other automation systems.
Cons
iOS app needs some more tweaking with being able to have the little blue bubble on activities when viewing activities from the activity menu or when viewing activities on the account info page. You only get the blue bubble if you go to the customer timeline and find the activity, or from the notifications menu. The blue bubble for conversations on activities should be available everywhere you can access an activity.
- Industry: Construction
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Good product for small businesses
Easy to set up, great monitoring tool, second party Zapier makes automations feasible and employees able to grasp concepts quickly.
Pros
I like the automation, filtering functionality and ease of getting in touch with customer service. Their chat function is great for answering questions.
Cons
The issue I have most about this software is the email filtering when it comes to leads. I could have multiple projects with the same client, but all of his/her emails show up under the lead. I wish these emails filtered out depending on the conversation.
Reasons for Switching to Nutshell
Simple and price- Industry: Real Estate
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
We have used Nutshell with great success. It's a fantastic, user-friendly CRM.
Nutshell has been instrumental in growing the business from a start-up to a team of 8 in 18 months. Nutshell's flexibility, reasonable cost, and customizable sales processes all contributed to our growth. I'd even go so far as to say this CRM shaped the way we do business and think about sales.
Pros
Nutshell has everything that's really necessary without requiring a lot of time-stinking busywork. It works well for one person, semi-independent collaboration, and for teams. Also has great integrations, but probably its best feature is its flexibility.
Cons
I wish we did not have to visit setup to create a new product and then go back to the lead to add it. All our leads require products and all the products are one of a kind, so it's the only hiccup in an otherwise completely smooth process.
Response from Nutshell
Meredith,
Wow, we are so happy to have helped you along the way! Thank you for being a Nutshell customer, we are excited to continue growing with you!
Best,
Asya
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Nutshell is a fantastic CRM for new business and small to growing businesses
We were able to track progress with our customers far easier. It brought our entire sales team together to manage relationships and make sure we were following up on sales.
Pros
Nutshell is extremely easy to implement and has all the basic features you need to get a CRM up and running . It is awesome for anywhere from 1 - 1000 customers. Integration with email is easy. Phone app is great especially when making calls from it to customers so you can log that the call happened. Collaboration with your team is seamless.
Cons
Nutshell does lack some of the more indepth automation features that you can get in a Salesforce, but it is far more affordable and doesn't require crazy setup. Their api is decent, but also has a little way to go for advanced integration. Nutshell also isn't the best choice for thousands of customers because it is hard to manage.
- Used Daily for 1+ year
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Review Source
Nutshell has been a good addition to our business.
Pros
The updated and modern look of all the icons and images was a great add on. We are also excited to take advantage of the updated reporting capabilities as well.
Cons
How leads have to be added into the system. Before an update was done, the company information (address, phone, etc) and the person information (address, phone, etc) was able to be added directly when creating the lead. Now the lead must be generated first and only the company name and person name can be added at time of creation. You have to then go back and add all other information for the company and person after. VERY tedious and frustrating this process was changed.
Response from Nutshell
Hey Autumn!
Thank so very much for your feedback. We greatly appreciate your suggestions below- and I will work with our development team to try to alleviate some of your frustration over the next couple of weeks.
Amanda
- Industry: Electrical/Electronic Manufacturing
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
I'm not a fan of this software at all. I don't even know where to start. I'd be happy to...
Not much. I could keep my contacts in a spreadsheet and have more access to the data. I'd be able to search data more effectively. It's pretty bad all around.
Pros
Not much. There are no redeeming qualities of this software. We're required to use it for work and keep our contacts in but it's impossible to use or find anything. A search for Jane Smith returns Demita Evans. A search for Apex returns Zyno. You can't search by position, the names are listed randomly, you can't put them in alphabetical order. I could go on forever.
Cons
It's so hard to use. The search function is completely ineffective. You can't sort or filter anything. I'd be better off with an Excel spreadsheet of company names and contacts.
Response from Nutshell
Hi Jessica,
Thanks for your feedback. A customer support representative will be contacting you directly to help you set up.
Thanks,
Amanda