User Reviews Overview
About Constant Contact
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong...
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Constant Contact is really fabulous for email marketing--we use it for all our opted in...
We set up a landing page with a form fill, ad traffic to the landing page. Constant contact handled email and responses for all of the opted in addresses, and kept the leads warm while we developed them. Excellent deliverability, easy to use, just a first class software.
Pros
I'm pretty familiar with email software, having used four different options extensively. Constant contact was the slickest interface, the most intuitive programming, and all of the features I wanted, without being too expensive or difficult to use.
Cons
I have nothing but good things to say about constant contact. If I had to find a thing I like least, it would be the confusion between campaigns and programming.

- Industry: Design
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Constant improvements for Constant Contact!
Pricing might be competitive, but as a developer, it's not quite a nice experience integrating the email client. Specially when you are a developer trying to integrate it to your website. More in particular Elementor Pro integration. Hoping they already have reconciled this issue.
Pros
Just like any other email marketing tool, they can do the job. No complaints. Email creation for fast email campaign is a breeze. Templates are as well handfuls to choose from. Drag and drop features as well. And it seems that they have much more responsive email system compared to other clients.
Besides, you can use there service for user registration, A/B Testing and surveys.
Cons
First off, Constant Contact can do the job. No Problem. The problem comes when you deep dive into there system - technically taxing, not so user friendly interface, hard to implement branding etc...
Bugs, of course. When you drag a widget, it won't appear on the canvass. Exporting HTML version of the email is also a pain.
Alternatives Considered
MailchimpReasons for Choosing Constant Contact
Well, to try the difference. Found out, they do have there own thurns and thissles with them. Pros and cons.Switched From
MailchimpReasons for Switching to Constant Contact
We are MailChimp user. We have been disgruntled with MailChimp for some reasons. Until, we try Constant Contact for a change. Only to know both of them has discripancies with them. Can't choose one from the other.- Industry: Restaurants
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
A central area to control all stages of preparing and publishing marketing campaigns
It is good to have a wide range of capabilities that help in controlling all stages of preparing advertising campaigns and scheduling their publication through emails and social media platforms. With Constant Contact, we obtained comprehensive reports and analyzes that showed our ability to reach, and contributed to guiding us towards the required corrective actions.
Pros
Constant Contact makes it easy to create and manage email campaigns and customer satisfaction surveys from one central area. I like how the contact lists are prepared and the same campaign is customized to suit the interests of each list, which exempts us from preparing separate campaigns for each list as it is enough to take a copy of the main campaign and make adjustments easily. I also like that Constant Contact has a lot of powerful features, especially ready-made templates that can be modified easily, and I love how they add animations that catch customers' eyes. Scheduling is very efficient and enables us to set exact posting times. It also helps us a lot in managing posts on social media. Reports and dashboards are useful; through them, we can track openings and clicks, which gives us an informed view of the success of our campaigns.
Cons
There is nothing to dislike about Constant Contact; I just want more templates and ready-made components to be able to improve the quality of our campaigns, and some restrictions need to be removed so that we can export the data we need at once.
Top Constant Contact Alternatives
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Very Limited Design Features
Constant Contact can be really frustrating. If you have a vision for the look of your email campaign, you may not be able to achieve it because their builder is so limited.
Pros
Constant Contact provides the basic analytics that you need to monitor an email marketing campaign's progress. They're easy to understand and I appreciate that they showcase metrics (like opens and clicks) in percentage as well as whole numbers.
Cons
The email builder has limited design features and is extremely finicky. There are only a few font choices, you can't upload background images without them becoming a tile pattern, the spacing often comes out looking odd. Plus, there's really no way to make an email that looks decent on mobile. Constant Contact's templates always look terrible on mobile in my opinion.
- Industry: Design
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Excellent Experience With Constant Contact!
Overall, I have had a great experience with Constant Contact. It is the perfect solution for managing my email marketing campaigns, and I have been able to get great results with the software. Customer service has been excellent, and I would definitely recommend Constant Contact to others.
Pros
Constant Contact is a great tool for those looking to manage their email marketing campaigns. The software is easy to use and provides lots of features to help make the process of designing and sending emails a breeze. The customer service is also top-notch and always available to answer any questions or concerns I may have.
Cons
While Constant Contact is a great tool, I have noticed that the prices can be a bit on the high side. Some of the features are quite costly, and I feel like I am paying for services that I may not always need.
- Industry: Graphic Design
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Make your email marketing easier with Constant Contact
Pros
As a user of Constant Contact, I can say that there are several advantages to this software. First of all, it is easy to use and offers an intuitive user interface, which makes creating and managing email marketing campaigns quick and efficient. In addition, Constant Contact offers a library of professional newsletter templates and customization tools to create emails with my company's image.Constant Contact also allows you to track the performance of email marketing campaigns, with tools to analyze open, click and conversion rates. Finally, Constant Contact offers excellent customer service with live support via chat, phone and email.
Cons
However, there are a few drawbacks to consider. First of all, the customization options are sometimes limited, which can be a bit frustrating for more advanced users who want to create more complex emails. Also, the price of Constant Contact can be a bit steep for small businesses or limited budgets.Despite these minor drawbacks, I think Constant Contact is a great email marketing software for businesses looking to communicate effectively with their customers. The simple design features and the ability to track the performance of email marketing campaigns make it a great choice for businesses of all sizes.
- Industry: Program Development
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Constant Contact review
Constant Contact has been a great tool for staying in touch with customers.
Pros
I really appreciate how user-friendly Constant Contact is for keeping in touch with customers. Setting up emails and newsletters is a breeze, and the templates and automated options make it so easy to stay connected. I also love that you can track who opens, clicks, and unsubscribes from your emails.
Cons
The biggest downside to Constant Contact is that it can be quite expensive compared to other email marketing options.
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Good Marketing tool
Pros
I find Constant Contact exceptionally useful due to its straightforward design and extensive set of tools for managing my email and other digital marketing initiatives. It offers great segmentation and automation capabilities, enabling me to accurately target the correct customers with the ideal message at the ideal moment. Moreover, I'm a big fan of its user-friendly interface and the capacity to track results in real-time.
Cons
I don't dislike anything, but it would be helpful if we had more templates to choose from, which would make designing easier.
- Industry: Financial Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Easy to use
Pros
Constant Contact is a great tool for sending emails to our customers and informing them about upcoming events, price adjustments, and other news related to the winery. The pre-made templates are useful and can be tailored to fit our needs.
Cons
I disliked that Constant Contact can be somewhat expensive for small businesses, as well as the limited customization options available for emails.
- Industry: Oil & Energy
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Beneficial for Email Marketing & Lead Generation
Overall, it is a decent option.Suggestion - They should enable the option of online cancellation.
Pros
1. Email marketing and campaign management based on automation.2. Social media post scheduling is very helpful.3. Email surveys & feedbacks feature.4. Emails analysis and lead conversion.5. Email tracking on real time basis.6. Lead Generation via the Landing page.7. SPAM feature is awesome.
Cons
1. It costs more as compared to its competitors.2. Online cancellation of service is not available. Can be cancelled only through calls.
- Industry: Higher Education
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Efficient but Limited
Pros
I like that I am able to import templates I build in BEE Pro's email builder. Maintaining customer lists is easy. The company is well-known enough to have extensive plug-ins for both WordPress and WIX sites.
Cons
Their things make their email campaign builder limited: no mobile design front-end editor, no ability to customize email width, or easily affect padding and margins.
Also, it is weird that you have to contact their customer service to remove their logo at the bottom of the email - even if you pay for the pro plans.
Alternatives Considered
SendGridReasons for Choosing Constant Contact
We are a school, who's SIS system will not integrate with other software. So, we constantly have to upload lists to our email servicer. Mail chimp kept flagging our account - got very annoying.Switched From
MailchimpReasons for Switching to Constant Contact
Unlimited email sends - pricing based on contacts- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Closed my account without notice or cause, customer service is friendly but poorly trained
This was the worst experience I have ever had, with any company, for any reason. It set my company back days of work. Do not use Constant Contact.
Pros
If someone were able to use Constant Contact without ever contacting customer service and if they didn't have a reputation for closing accounts, their interface is adequate for its intended purpose. It's possible to send E-Mails that appear as they do in the editor and their statistics for E-Mails that are actually able to be sent are presented well.
Cons
I spent 2 hours and 47 minutes on the phone waiting for their "deliverability team" to answer a question about SPF and DKIM and bounced messages, over six calls, before I finally gave up. I was never able to get in touch with anyone who know what he or she was talking about. I figured out the answer myself through a Google search hours later.
When I signed up for Constant Contact, a salesperson called me to upsell their services and asked what industry I was in, so I told her. I used the service for a month and spent hundreds of dollars to have my employees investigate their API.
Eventually, I complained to them about their poor wait times and someone called me to apologize. I spent 25 minutes on the phone with her and she told me I would get a 25% discount and they would get back to me about that in a few hours. After a few hours, instead of a discount, they sent me an E-Mail saying my account was closed because I was associated with an industry where I might send spam. I had only sent one message in the history of the account.
That's after I had told them before what industry I was in, and after I was helpful to them for 25 minutes of uncompensated time to tell them what was wrong with their customer service.
Alternatives Considered
MailchimpReasons for Switching to Constant Contact
Their customer service agents called me and seemed like they were more helpful than the agents would be at their competitors. That turned out to be an erroneous assumption.- Industry: Education Management
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Clean, responsive design and intuitive list management
Customer service has always been helpful, especially when trying to figure out why specific customers are not receiving messages.
There is strong automation capability, but we haven't utilized it to its potential.
Pros
Responsive design and ability to create multiple, clean, attractive templates with varying brand elements. Simple, intuitive drag-and-drop interface. List management is user-friendly and customizable.
Cons
Formatting of text styles is clunky and time consuming. There is the ability to apply headline and body text styles to some elements, but it is not intuitive at all. Management of bounced/suspended email addresses is not intuitive or informative.
Reasons for Choosing Constant Contact
Better responsive design and campaign automation features.Switched From
EmmaReasons for Switching to Constant Contact
Better responsive design and campaign automation features. Low price. Ability to create and maintain multiple responsive templates.- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Don’t sleep on Constant Contact!!!!
We love Constant Contact! The decision to switch to CC last year was the best decision that we made all year! It’s made our lives so much easier and we are definitely reaching more people!
Pros
Ease of use
Beautifully organized with list/ calendar views, folders, and list management attributes
Automated social media and email scheduling
Campaign management
Landing pages
Forms
Lead Ads
Reporting both original and resends in detail with drill downs so that you can see who exactly clicked!
Cons
There is some room for improvement in the ability to tag other pages in the social media posting section. When I post, I have to leave the site to find the social handles of the people/businesses that I’m trying to tag. If it could auto populate like it does in the social media sites that would be amazing!
More lead ad options other than just Facebook.
Integrate with AirTable!

- Industry: Leisure, Travel & Tourism
- Company size: 51–200 Employees
- Used Monthly for 2+ years
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Review Source
Useful, Consistent, Not Always User Friendly
In general, I prefer Constant Contact over MailChimp, but it could be because I'm used to it (been using it for 10+ years) and because it's cheaper for the amount of contacts we have. I also like that I can do surveys through it. MailChimp also didn't seem any more user-friendly than Constant Contact when I tried to work with it a few times.
Pros
The email templates and survey features are really helpful. We can also connect their email lists into our website pretty easily. It's nice to have one paid service that sends out emails AND sends out surveys. MailChimp doesn't offer both features in one, so it's why I stick with Constant Contact. It's also cheaper than MailChimp for the amount of contacts we have. It's expensive, but it's the best one we've found.
Cons
It's not very user-friendly to make the edits I'd like in the actual emails I'm making. There aren't very many templates useful to us, so oftentimes, I end up making my own template and then saving it. The photos don't always load easily when I pull up our photo album, but it does eventually work when I mess with it a bit. My colleagues oftentimes have difficulty with using it as they're not as used to it as I am, so I wouldn't say it's user-friendly off the bat. It takes a learning curve for sure.
Alternatives Considered
MailchimpReasons for Switching to Constant Contact
It would have been us making a switch from Constant Contact to MailChimp as Constant Contact was what we already had. I didn't feel like MailChimp was worth switching everything over, so I have just stayed with Constant Contact.- Industry: Education Management
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
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Review Source
Super easy to use, less functionality that Mailchimp but not necessarily a bad thing
We use Constant Contact for marketing, admissions and development emails. We recently made the switch from MailChimp to Constant Contact because I, as the primary user, was wanting something that would be less labor-intensive. While having fewer features and customizable content as Mailchimp, it's nice not having to hand code anything. Additionally, it seems to provide a similar experience regardless of browser. With Mailchimp we kept having diplay/layout issues with recipients viewing in Outlook 365 on a PC.
Pros
It's simple. Drag and drop editor is dummy proof. Very simple to build emails and automations. Ability to do emails with multiple columns.
Cons
Not able to do edge-to-edge designs and the footer is less customizable than our previous email software (Mailchimp)
- Industry: Publishing
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Reliable but a Little Costly
Overall, Constant Contact is a reliable.
Pros
We send out weekly newsletters, so I like that I can just copy the previous week's and change out the content, which saves a tremendous amount of time.
Cons
The app still seems somewhat limited in terms for text formatting and the custom HTML code feature isn't or doesn't seem to be available to us anymore.
Alternatives Considered
MailchimpReasons for Choosing Constant Contact
Constant Contact just seems to have more features for designing.Switched From
MailchimpReasons for Switching to Constant Contact
More features- Industry: Media Production
- Company size: 11–50 Employees
- Used for 2+ years
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Review Source
Get up and running easily
Overall, I like their niche. They are not trying to be something they are not and they have made huge improvements over the years to the GUI Interface.
Pros
The ease of making a custom email was exactly what we were looking for. We send out a Holiday greeting each year (we buy 2 months worth of CC every year). Once we have made a solid contacts.csv file the rest is really drag and drop. Also, a CC representative threw in a sample email that looks like our website...it was pretty neat, but not Holiday appropriate. Overall, our Holiday email goes out without a hitch and we get some nice reporting on the back-end that helps us for next year.
Cons
My only pet-peeve is if you want to cancel the subscription, you have to go through a sales rep. Slightly annoying in our case. However, all the reps were friendly and low pressure. We were able to cancel in one phone call.
Alternatives Considered
MailchimpReasons for Switching to Constant Contact
Cost, ease of use...it's a known quantity for us.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Constant Contact
Constant contact is the ideal marketing tool for you ( whether you run a small or large size business). I rate this tool 5/5 with no cons and highly recommend it. No matter your level in marketing, you'll get quality results working with it.
Pros
There is no other features marketer research in marketing tools other, then simplicity, affordability, and effectiveness- and that's exactly what makes up Constant contact.
Constant Contact is one of my favorite marketing automation tools by far most importantly for landing pages. It's cheap and affordable with superintensive features.
It has a ton of professional pre-built email templates and provides great email management possibilities.
One that brainstorms me most is the 2-month free trial it offers. I was very excited to learn that I could actually test out the tool for a couple of months before paying. This is what most competitors do not offer.
I highly rate its automation capacities in terms of simplicity and effectiveness plus, list management is super easy too. I get on-time notifications and complete metrics on the various conversions my campaigns perform.
The tool is user-friendly( I mean, from signup to user-dashboard). The team made everything super easy and they offer quality customer support.
Integration with analytic tools like MonsterInsiggt and Mixpanel is super-easy and these tools are very collaborative.
Cons
It's awesome and offers a great fascinating user experience and I have no conservatives with it yet.
- Used Weekly for 2+ years
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Review Source
Constant Contact is an easy-to-use email marketing tool - a little pricey but worth the...
Overall a great product, easy to use, and functional. its minor limitations are countered by functionality, reliability, and the features it offers. The price is sometimes a turnoff when compared to other marketing email providers. CC offers easy to use templates that are almost fully customizable. Lots of extra features including campaigns, events, registrations, sign up forms etc. There are plenty of HELP menu items and tutorials. Love that there is no limit on the number of emails sent monthly. Overall a great go to product!
Pros
As an email marketing solution, CC fits most small to medium business owners needs with plenty of easy to edit templates, branded emails, newsletters, calendars, event apps, and website integrations. Additionally, business owners can set up events and registrations via the app. The templates are easy to use with varied options and designs. For more experienced handlers, HTML is available to set up templates. Emails offer clients and recipients the opportunity to opt out or stay tuned while landing the emails in their in box rather than their spam filters . Analytics are a plus and helpful to see what works and what doesn't in an email campaign. CC also integrates social media platforms. Overall it is a great all-in-one marketing tool.
Cons
While the software is generally easy to use, it is not intuitive and does on occasion produce glitchy results from missing images to random changes in text, font, and email structure. I do like the tiered pricing structure, although find CC to be far more expensive than their competitors. One of my biggest complaints is the placement of images - it doesn't really allow flexibility in design - if you are ok with their more cookie cutter template designs then its a 5 star - but the ability to place images becomes tedious and reduces the functionality. Overall the program is a go and worth the expense even if the image placement issues are annoying.
- Industry: Business Supplies & Equipment
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
The highs and lows of constant contact.
Pros
1)Easy to use: Constant Contact has a user-friendly interface that makes it easy for users to create and send emails, even if they have little to no experience with email marketing.2)Customizable templates: Constant Contact offers a wide range of customizable templates that users can use to create professional-looking emails.3)Advanced features: Constant Contact offers advanced features such as A/B testing, segmentation, and automation, which can help users fine-tune their email campaigns and improve their results.4)Integration with social media: Constant Contact allows users to easily integrate their email campaigns with social media platforms such as Facebook, Twitter, and LinkedIn, making it easier to reach a wider audience.5)Excellent customer support: Constant Contact has a reputation for providing excellent customer support, with a team of experts available to help users with any questions or issues they may have.
Cons
1)Expensive: Constant Contact can be more expensive than some other email marketing tools, especially for users with large email lists or those who need advanced features.2)Limited customization options: While Constant Contact allows users to customize their templates, the options for customization may be limited compared to other email marketing tools.3)No free plan: Constant Contact does not offer a free plan, which may be a drawback for users on a tight budget or those who are just starting out with email marketing.4)Lack of integrations: Constant Contact does not offer as many integrations with other tools and platforms as some other email marketing tools.5)Poor deliverability: Some users have reported issues with email deliverability with Constant Contact, which can be a major issue for any email marketing campaign.

- Industry: Public Policy
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Robust Email Marketing
Converting web site visitors to email marketing recipients has never been easier, as site visitors simply select which programs they are interested in and they are automatically added to the appropriate contact lists in Constant Contact. Constant Contact has made it painless to conduct email marketing campaigns that circumvent spam filters, something that Emma and MailChimp struggled with.
Pros
Constant Contact makes it really easy to make attractive, functional emails and to conduct email campaigns with sequencing. Building emails is done via a drag-and-drop interface (WYSIWYG), so you don't have to have any coding experience with html or css. It's really easy to schedule your campaigns, too. If you can use Outlook and Word, you should be able to get comfortable with Constant Contact pretty quickly. It's also really easy to build and manage contact lists, including importing from csv files. And Constant Contact does a good job of tracking bad email addresses and removing them from your lists, which is important because you are charged by the number of contacts you have. I also like that you can send yourself previews so you can try the messages out on different mail programs and tweak them to your liking. Once you've sent out the messages, Constant Contact offers reporting to let you know how successful your campaign was, including the click-through rate. It also sends you reports about who is being added to and removed from your contact lists. Its integration with several WordPress form plugins means it's easy to convert web traffic to email marketing recipients.
Cons
Permissions. There are basically two levels of permissions besides the account owner: campaign creator and account manager. It would be nice to have more granular control over what users can do, because account manager gives users a lot of freedom, but is necessary to work with contacts, schedule a send, etc. The other thing I don't like is how quickly the cost ramps up. Having used Emma and MailChimp, I feel like Constant Contact is the most robust platform. But it is expensive.
- Industry: Broadcast Media
- Company size: 501–1,000 Employees
- Used Monthly for 1+ year
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Review Source
A nimble framework with solid variety
Over all, it satisfies with tons of options and features. It's been around for quite a while so it has maturity. I like that, because it's less likely to drop off the grid and force me to learn a different application. With the savings of a few home-made cappuccinos instead spending at the coffee stand, you can easily afford this!
Pros
Constant Contact has a smooth feel and almost always gives back more than I put into it. It's simple, solid, and scores big with me in mass management of details, as well as private and public listings. From crafting a simple update, to publishing an intricate periodical, it does the trick. The better your skills in composition and design, the better this suite will engage your craft. If you're not really into complex "back end" matters, like analytics, CTA, efficiency, and delivery success, that's ok. You'll still be able to feel the "pulse"; and like many things, the rest will come with time. The best part is that it grows on you over time, instead of impressing you upfront, and then disappointing. This "work-on-it-anywhere" app is chock full of tools for social marketing, surveys and campaigns, monitoring, scheduling, automation and similar workflows, to design, custom templates, storage, libraries, and hosting, etc. However, don't ease up on your final proof, because that's where I make the "best" mistakes! The more polished it is, the more embarrassing that typo will be! Constant Contact is a multi-level mobile tool, with plans that meet well.
Cons
While I don't always anticipate maintenance down-times, a more diverse notification system of maintenance times would be nice. I also believe a "pay-per-use" option for a reasonable time-frame would be great for businesses with less predictable budgets, trying to get off the ground. Also, sometimes design tools aren't as pliable as I'd like sometimes (I'm a so-so perfectionist). But for the price, that's ok!
- Industry: Capital Markets
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Constant Contact is a necessary addition to your business...
I've used Constant Contact for years and we have a bit of a love/hate relationship. Though my shop doesn't focus on MarCom efforts, by any means, we have won awards for our work with Constant Contact campaigns. The platform is a necessary part of any digital marketing plan.
The backend is easy to use. The design templates are generally quite useful and they are semi-customizable. We've put out very professional pieces - some quite visually appealing - with their templates as a base and our clients have been very pleased with the fact that they get metrics back on open rates and click-through rates. They can see direct results of tweaks in the campaign.
On the downside, a sizeable distribution list comes with a sizable cost increase. Stay under 500 and it's about the cost of a cup of coffee; go over that and it's looking more like the cost of covering the office's coffee at the team meeting (back in the days of in-person meetings - ahhh nostolgia). That doesn't hurt us when we do our own thing... but some clients balk a bit at the expense being passed on when we open their company-specific account. Those concerns reduce the larger a company's overall monthly expenditures are.
All-in-all, Constant contact is a great arrow to add to your quiver. Thee may be cheaper alternatives and there may be more technically advanced options in 2022... but it's always good to have a reliable standby that has been used by companies of all sizes, throughout the globe.
Pros
Outstanding deliverability rates.
Great backend metrics to manage your email campaigns.
Professional looking templates.
Ease of use when building email pieces.
Cons
Quickly rising price with additional contacts on distribution lists.
Customer service is not that effective w/ either technical or billing questions.
Automations are basic when compared to some other possible tools.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Great email platform for design and contacts
Overall this is a great platform to use if you want something that's a one step up from mailchimp. Anyone considering using this platform would need to have a bit of experience using emails but there are a lot of guides and help available to help build effective and nicely laid out emails. There's lots of options for email designs, ability to upload images and media as well as segment.
Pros
This email platform is super easy to use for those who are used to email but who don't have their own coded templates to use. The email build is a drag and drop function and you can alter the layout and block sizes really easily. The reporting is really easy to access, review and download so you can see what content is and isn't working as well as see who your most/least engaged audiences are. In terms of contacts, this platform uses both lists and tags for you to segment your audiences which is really handy (however I wouldn't have too many lists to avoid confusion). The ability to resend emails to non-openers is a great added benefit that most platforms don't offer.
Cons
Mass unsubscribing contacts has been woefully overlooked on this platform and really needs overhauling. If you only need to unsubscribe a couple that's fine, but if you need to do it for a lot of contacts, you need to segment based on engagement, download and then re-upload to the unsubscribed list which is time consuming. You can't select all contacts and then click 'unsubscribe' as an action.