Brevo Reviews

Pros

The platform is really user friendly and it allows us to integrate data with our in-house developed systems.

Cons

The customisation of the design of each e-mail it's a little bit tricky, but we make it work with our own designs being uploaded in the platform.

Alternatives Considered

Sender, Benchmark Email and Omnisend

Reasons for Choosing Brevo

Mostly because we were looking for a better integration with our own systems and Sendinblue was the best option.

Switched From

Mailchimp

Reasons for Switching to Brevo

Our IT team felt comfortable working the integrations through Sendinblue with our systems, also the price for more than 100,000 sent e-mails was critical in the decision. The marketing department were also happy working with the data and reports the platform provides.

Pros

I have been using Sendinblue for a while now and I have to say that I am really happy with it. It is a great platform for sending out newsletters and other automated emails. The reporting features are also really good, and I have been able to improve my open rates and click-through rates thanks to the insights I have gained from the reports. Overall, I would highly recommend Sendinblue to anyone looking for a great email marketing platform.

Cons

I didn't really like the fact that I couldn't personalize my emails as much as I would have liked. I also found the interface a bit confusing at times.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Brevo

I chose Sendinblue because it is easier to use and has better reporting features than Activecampaign. The platform is also a lot cheaper, which was a big plus for the customer at that time.

Pros

Confirming and tracking delivery of emails

Cons

confirmation of email delivery only available via control panel

Pros

Absolutely great to use, unfortunately no customer support or help in any way.

Cons

No contact or accountability, no communication or help at all

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

Was told it was better

Switched From

Mailchimp

Reasons for Switching to Brevo

Recommended but it was a bad one

Pros

I am using Brevo from a few months now and I think it’s one of the best options out there. I really appreciate the flexibility it provides - each month I am choosing how many e-mails I’ll send and I don’t overspend when I know that my e-mail marketing is not gonna be my main focus this month (as a solo-entrepreneur I have to juggle a lot of things). I love the fact that that you can have unlimited base of contacts and just pay for the e-mails you send - that’s what really stands out compared to the offers from other newsletter software suppliers. The editor is easy to use and pretty intuitive, e-mails look very professional and neat. The reports are easy to read and understand. As a small business owner I highly recommend it!

Cons

I wish the function that lets you see what is gonna be the best sending time for your contacts was available in the basic plan

Pros

Brevo formally know as Sendiblue has been very resourceful to our organization. The user interface is friendly, it has good automation features and also supports sms marketing besides email marketing.

Cons

After using other softwares, I discovered that this software is some how limited in analytics. Hope that's looked into in the nearest future.

Pros

Brevo is an affordable and easy-to-use software. It is easy for other participants who have no experience.

Cons

Sometimes it has some flaws but the support is decisive.

Pros

i like the customer service, they help with everything

Cons

it's little bit difficult to make automations, but the team can help with that.

Pros

I love using Brevo. It's super user friendly, and [sensitive content hidden] and the support team are great.

Cons

No cons to report on as yet. So far, all is well.

Pros

Setting up all the contacts and creating the first campaign was seamless and very easy. Navigation is user friendly and easy to work with.

Cons

Maybe make a note that when adding a new contact list there needs to be a 24hr verification process so that we wouldn't be surprised if we need to create something quickly and have time to prepare..etc

Pros

I love the value of this product. I can send more emails to way more contacts for less money.

The automation features are powerful and flexible, including jumping from one automation to another or repeating part of a workflow based on action or inaction. I love it.

Deliverability is the best I've seen and they make it easy to track issues with particular domains. Thank you!

Analytics and reports are solid.

Cons

The onboarding was a mess with errors in their documentation: it took us three months or so, so plan for that. Their support was AWFUL then but has improved dramatically in the year since so I would not be surprised if onboarding has improved.

Their SMS feature is not that useful: I can automate sending SMSs but if anyone replies, I can receive it but cannot reply to them individually. The SMSs come from a random number that is not consistent so recipients cannot effectively add you to their contacts or send a text to that number. Probably better to use a separate SMS service.

Their advanced email personalization is difficult to set up. Basic stuff like first name is easy but populating event-based info like order details is hard.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Brevo

We switched from HubSpot to save money, improve deliverability, and to include transactional emails.

Switched From

ConvertKit, HubSpot Marketing Hub, Keap and Mailchimp

Reasons for Switching to Brevo

Great value with lots of powerful features.

Pros

Send in Blue makes is easy to mark out and make a plan of action so you know what you want to do. From the campaign email through to the landing page, to the sign ups and all integrated nicely with my wordpress website and Elementor. As it is all in one place you can skip in and out and work on components and filter and sort the emails. Make a list of what you want and Send in Blue has it somewhere. I even took a certified course in send in blue on marketing automation using send in blue (free course).

Cons

The only downside to Sendinblue for me was my lack of knowledge. However Sedin blue top the rescue with their free courses. Now I invested a few days of y time doing them and in the process the light bulb came on on what I needed to do. Once I got it, those training courses were the perfect tutor, they not only taught me automation and everything else, better, they did it so I could do what I learnt in the Sendinblue dashboard. Win win

Pros

Fantastic contact management/filtering/segmentation
Modern web-tracking/lead-scoring capabilities
Modern marketing automation capabilities

Cons

A few non-core features are 'half-baked' (e.g chat widget doesn't have mobile apps for operators, who must rely on browser notifications; 'CRM' is really a bare-bones marketing-CRM, not a proper CRM that a sales team or larger organization could rely on).
Email builder could be a little more flexible (forces you to choose between raw HTML mode and page-builder mode)

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign, Salesforce Marketing Cloud Account Engagement and Marketo Engage

Reasons for Choosing Brevo

Needed a proper (email-centric) marketing automation solution

Switched From

Campaign Monitor

Reasons for Switching to Brevo

Much better value per dollar

Pros

It's overall ease of use was a big pro when I first saw it, but I think the selling point for me was the contact management capabilities. The ability to keep all of our lists in one place and be able to filter for certain contacts has changed the way that we market and has made the process of personalizing one hundred times easier.

Cons

Being the analytics person for the company, I am disappointed with the limited abilities of pulling our results.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

It was an antiquated system with no real signs of enhancements coming. I spent hours upon hours trying to manage our contacts.

Switched From

Act!

Reasons for Switching to Brevo

The overall functionality and value for the money seemed to be the best. We were interested in the upcoming abilities to A/B test at the time and I liked the contact management the most.

Pros

We have been using this tool for several cases: transaction emails (notifications and conformations ) for our software service, email marketing campaigns, Analytics&Logs. These tools are very useful for us, as we need to provide various important notifications + instant alerts. Thus, reliability with deliverability is an important metric for us. The system shows about 94% delivered emails, which is a good number. Support is also very good.

Cons

We often experience issues with the reliability of service. The system got down or degraded each month, sometimes twice per month. So, our notifications were delayed for a couple of hours, and our customers didn’t receive instant emails with notifications. This is not so much important for email marketing campaigns, but for the transactions, this is the #1 priority, especially if you provide your service around the world. Hope, Sendinblue will improve its infrastructure and reliability.

Pros

In terms of getting started to get a mailing server, for free, I don't think you'll find better. Sendinblue is an effective option to automate your email setup, and it's hassle free. If you've worked with API before, this will be no problem at all. Even if you haven't they take care of you with starter templates.

Cons

The website is incredibly slow. You will sit there just waiting for the page to load, even if it's simple data. Additionally, sendinblue does a horrible job documenting and announcing their own vetting process. I once purchased SIB Credit and had no feedback as to why it wasn't credited to my account. All of the top support docs just told me to look into my account or buy credit. It turns out, you have to contact support to get your account activated. Additionally, there are a few API contact adding handlers that could work a little bit better, and handle errors better.

Pros

As an end user and no training in IT whatsoever, I would say that it has made email marketing easy and accessible for those who are looking at a feature filled but simple dashboard with excellent analytics to boot. Far better than any other email marketing solution out there and it does the thinking for you, they've really thought out the end user here and made things simple.

Cons

I'd say the pricing is fairly steep for a start up like ours, but at the moment we're becoming so reliant on this service and the paid features look like true added value so I might be being a bit miserly!

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

It was too complicated to understand and I felt it was designed more for IT savy users than end users looking for functionality.

Switched From

SendGrid

Pros

SendinBlue's design is simple and easy to use for low-cost email marketing, and it's very easy to set up. There is a lot to like about this marketing platform. It comes with everything you need. Among these are email marketing campaigns and broadcasts as well as email marketing automation, transactional emails and SMS as well as social media.

Cons

I don't like their way of verifying things, even though they respond quickly. The validations should be done and over with once and for all, not start up every time there's a campaign.

But this can be easily fixed. But this does not detract from professionalism, in my opinion we will continue to use it because it makes our work easier.

Pros

It is easy to use with a minor learning curve. Whenever you are stuck, customer service has been amazing each and every time! Usually, message them through FB Messenger and they have replied within a day. That is really what sets them apart in my opinion! Might be "cheaper" alternatives around but this is invaluable!

Cons

The daily quota can be cumbersome. Also with us, as a new business, we run various contests. We know these are not our "ideal" customers but through them, we do find clients. The issue is, that a lot of time they are not as responsive to our emails, causing SendInBlue "precautionary" to put our account on hold due to the low open and click percentages.

It's a little annoying, but their customer service has always helped out. Fortunately, we can ignore those who don't respond to mail with future emails, but there's only 1 way to find out if they'll open or not...

Other than that, no real complaints!

Pros

Architecture and core ideas of Sendinblue are great! This guys know what they doing about email marketing.
Process of integreation was very easy. We seamlessly integrated it in about two days with our platform. API is very cool
and API documentation is clear as well. Core ideas such as lists, marketing and transactional type of mails are very useful and
help us to maintain great email processess.
Pricing is very flexible and soft, it perfectly fits our needs and growing plan. I think pricing is best on market now.
My favorite thing about Sendinblue is great support team. This guys are always on air and happy to help with any question.

Cons

No such things. I really like all edges of this product.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

Pricing on previous product was unapropriate for us.

Switched From

Mailchimp

Reasons for Switching to Brevo

Pricing, Web Interface, Support.

Pros

It is easy to operate, has almost no learning curve and is very cost effective. In fact for someone starting out, the free plan is so generous that it serves the purpose well for years. Compared to mailchimp and the likes, it is way way cheaper while retaining many of their features. In fact the pricing is basis the per email sent and not on the basis of your contact list size which makes it very attractive.

Cons

The email templates are good to go but are not that attractive and modern as some of its competitors like klaviyo have. Infact for automation of emails, the automation flows are also not exhaustive and for specific use cases you will have to build your own flows from scratch. There are not many third party developers who provide ready to use flows as compared to klaviyo.

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

The pricing and a bit steep learning curve.

Switched From

SendGrid

Reasons for Switching to Brevo

The pricing and generous offering it has.

Pros

I like the fact that his setup is quick and easy, that you can build a very strong and multi channel emailing strategy with one single tool.

Cons

Maybe the emailing personnalisation should be improved even if they already did lately some great improvements.

Alternatives Considered

Campaign Monitor and Mailjet

Reasons for Choosing Brevo

functionnality and price

Switched From

Mailchimp Transactional Email and Mailchimp

Reasons for Switching to Brevo

Price and functionnalities

Pros

Sendinblue is a low-cost tool for effective email marketing and campaign management. I enjoy how simple it is to create and organize contact lists, as well as divide them into sub-groups, which makes mailing fliers to them much easier. Sendinblue's ability to increase our contact lists without charging any more fees is something I like. I appreciate Sendinblue's ready-to-use concepts and templates, which make it simple to construct our campaign and add images and links. I enjoy the testing option since it allows us to analyze the ad campaign before sending it and make changes as needed. Add to that the option to upload materials such as presentations and PDFs as attachments. I particularly value the reports that Sendinblue provides, which allow us to see how many individuals have responded to our communications.

Cons

I found nothing to dislike about Sendinblue because it is really basic and straightforward to use. But I think it needs to be improved even more so that we can get more reports and analyses, which would help us improve the way we do email marketing.

Pros

Reliability of their transactional emails system

Cons

Their Wordpress plugin needs some more features and polish.

Pros

I enjoy a variety of functions by using Sendinblue that allow you to easily plan and run a great email marketing campaign. You can easily import contacts and create lists of them by target groups. Sendinblue provides custom templates that allow you to create unique campaigns and also save them as drafts for further use. You get real-time notifications and analytics on how customers interact with the campaign. My team and I appreciate how easy it is to replicate the same model with future campaigns. I like that you can hide parts of the dashboard you don't use and rearrange them to suit your needs.

Cons

I did not encounter any technical problems during use. Sendinblue is an add-on for optimizing your email processes, and is suitable for small and large businesses. Optimum use requires more training, Sendinblue developers provide many videos and educational materials, and the support team is always ready to answer your inquiries.