User Reviews Overview
About Square Online
Square Online is an eCommerce solution that helps businesses in retail and hospitality industries create and launch websites with a custom domain name using built-in templates. The centralized platform allows organizations to...
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- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
My square store
overall, I love the product, It help me get my starter business ope and running when I had no idea how to start it SQUARE ONLINE STORE got me what I need and how I needed it to be done so that I could be my best.
Pros
Well first of all it's free you can not beat that no matter how you slice the deal. Finding out what kind of store you are wanting to open. Will you be offering single shipping out will you be shipping multi items for shipping. And if you will be shipping the items or if someone will be picking the items up from you.
Cons
no bad thing s to say about this peace of software. It ask all of the right questions to get your new business up and running no mater wat it maybe that you are trying your hand at this software is ware business will come.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
User Friendly Set Up
I actually completed my site, have it up and running and am making sales! It’s a huge accomplishment to have been able to get this done! Square made it easy to navigate and was there for me when I had questions. They did not ignore my issues and kept in touch until things were fixed.
Pros
This is the mist user friendly software I have found. I have tried others and given up. But I completed my website on Square!
Cons
I’d like more creative options. To be able to soften edges of photos, create different shaped photos. More fonts to choose from and colors. Ability to make sections smaller and move wording around in more of the free space.
Alternatives Considered
WixReasons for Choosing Square Online
I had a really hard time navigating Shopify. It was not user friendly and frustrated the heck out of me.Switched From
ShopifyReasons for Switching to Square Online
I have used square for sales on my phone and found it a great interface. Once building my site all the others were difficult to navigate.- Industry: Alternative Medicine
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Has some great features, but also plenty of glitches
Overall, Square Online has improved a lot since we started using it at the end of 2019. We love the delivery and curbside pickup features. There are still improvements that could be made, like setting up a subscription program to encourage recurring orders. Most of the features are pretty basic (customer loyalty program, 'similar items', etc.) - we wish there was more ability to customize features so they better meet our needs.
Pros
Creating our website through Square Online was pretty easy, especially for someone without a background in web design. The inventory management features and integration with Square POS is great!
Cons
Just beware, there seem to be a lot of bugs with Square Online and getting ahold of customer service via phone is not easy. You have to jump through several hoops before they will give you a phone number to call. This can be very frustrating when the website is having an issue that needs immediate attention. Once you do get ahold of customer service, if your issue is not deemed 'high priority' it can take them weeks/months to fix it, if they ever do at all.
Top Square Online Alternatives
- Industry: Information Services
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Square Online review
Overall Square Online is a great tool to because it helps small and medium business reach more customers.
Pros
Square Online is a software that is easy for customers to use worldwide. Its a great software tool to have that help customers make purchasing really easy.
Cons
Like with everything that has its pros and cons, Square online is a great tool for small and medium businesses. The software is easy to navigate and its convenience for the customer and business owners.
- Industry: Food & Beverages
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
I love this site and it's features
I love how overrall easy it is to use Square from the initial taking of payment, organization of reports and invoicing and the value you get for a nominal price.
Pros
Great value for the money, templates make starting up easier than you can imagine, time saving and organization right at your fingertips.
Cons
Some editing features are difficult to understand when adding pages or sections to online platform. Would like to see more instructions or easier to understand instructions when adding products and customization to pages and sections.
Alternatives Considered
PayPalReasons for Choosing Square Online
I did not like the cost of the fees associated with PayPal nor did I like the invoicing as compared to Square.Switched From
PayPalReasons for Switching to Square Online
Easier to use, better invoicing, better and more widely used devices for payment and a brand everyone knows.- Industry: Fine Art
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Excellant Switch
I used paywall and stripe before finding square. Square is QUICK to get your money to you and will take contracts into consideration when a client disputes, which is really great. Customer service is hard to get to, you have to go through a series of articles to find help & there is no one to actually talk to when you can't find the answer int he articles.
Pros
I like how easy it is to add a customer & create/send/edit invoices for them.
Cons
I wish square was compatible with my online gallery service (pixieset) and I wish that I could see invoices from HoneyBook in my square dashboard! It is difficult having everything in different sites.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
POM’s Review
Pros
Easy to use, affordable, quick to manage inventory, professional templates.
Cons
I wish there were a multi-select option when Bulk Editing items onto the website (as in, putting in category and marking visible at the same time).
Reasons for Choosing Square Online
Inventory Management and syncing in-store and online sales.Switched From
SquarespaceReasons for Switching to Square Online
Ease of template/use, inventory management- Industry: Retail
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Solid platform for a basic online store
My overall experience with Square Online is very positive because it made it super easy and cheap to create a basic online store. I was also already familiar with the dashboard because of other Square products so it was easy to use for me. However, if you want to do anything personalized or include more complicated features, Square can make it difficult.
Pros
This is an awesome product for small start-up businesses. You can do a ton with the free plan and the customer service has always been super helpful in my experience. You can literally build a working online store for free, however, to get the domain you have to pay monthly. The footer and header are already made for you and they look really professional and nice. You create the pages based on pre-made elements which makes it really easy.
Cons
The design of the website is pretty strict, you can't add much of your own designs or layouts. You have to make your ideas fit their layouts. Domain transferring was difficult, but the customer service helped. The embedded automatic forms sometimes don't work (I wouldn't get notified by all the submissions on my website). It can also be difficult to navigate the website in the editing portal.
Reasons for Choosing Square Online
I switched because of $$$.Switched From
ShopifyReasons for Switching to Square Online
Square online was free (before I added a domain) and it required no coding experience. It also connected to the products that I sold in person at my retail store.
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Simple & Robust Site Management for Small Businesses
Overall enjoy it and won't change from it for now. Since we've opened, we've had no down time related to hosting issues, would reccomend.
Pros
Ease of use was the biggest draw to this product. Everything was a breeze to setup and was able to start selling our products within minutes of uploading photos and descriptions, couldn't be easier.
Cons
The software lacked the robustness of others. As far as features, some are limited in functionality where others had some small glitches.

- Industry: Alternative Medicine
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
I made a quick website since I was already using their POS and appointments
Easy and satisfying to use. It's not as customizable as SquareSpace, but it looks good and integrates with a decent amount of third party apps.
Pros
I like how easy it was to create a simple website that looks good and works well with little issue.
Cons
Square Online is meant to go along with their other services, such as POS, inventory management, online shops, appointments, etc. It's not trying to be highly customizable, but it is just customizable enough to do a fine job for most small businesses.
Alternatives Considered
SquarespaceReasons for Switching to Square Online
I needed something fast with a short learning curve.- Industry: Retail
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Great All-In-One Product for Small Business
Overall I am throughly impressed and satisfied with Square. It is my understanding that the few issues I have with them they are in the process of releasing at some date in the future.
Pros
The overall ease of use is pretty simple. I also love having everything I need in one place. Payroll, POS, website, Google integration and so much more!
Cons
There is currently no pay in 4 option, which I feel hurts a retail business like mine.
Reasons for Switching to Square Online
Square had the most features at the best price.- Industry: Cosmetics
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Stylist that uses Square
Pretty good
Pros
It’s Straight forward and end-user friendly.
Cons
I want more personalization for my website.
Reasons for Choosing Square Online
I didn’t like that styleseat charged my customers to book online.Reasons for Switching to Square Online
Colleague recommendation- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
A Small Business With a Big Agenda
Love it. I always have. Smart, affordable and easy to use. I especially like the fact that the two times (over ten years) that I needed tech support, I was able to talk with a person in minutes.
Pros
As a businesswoman and an artist on a mission, I appreciate having an easy to use platform for promoting and selling my work. I don’t like to spend much time on a computer, but if it’s helping me be successful, I’m in. Square offers all the tools I need in a value packed package.
Cons
Least? I suppose when I went from swipe to chip I dropped my phone handing it to a customer for a signature. Lesson learned.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
So happy I made the leap!
A very good experience overall! I get done what I need to get done and have all the basics that I need.
Pros
The ease of use has been critical for me & my business.
Cons
I do feel that there could be more features - many of which are likely available in the paid versions - that would certainly help out.
Alternatives Considered
ShopifyReasons for Switching to Square Online
I was already invested (time wise) into Square and really didn’t have a glaring reason to switch.- Industry: Food Production
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Good all-around business support
Pretty good.
Pros
The ease with which customers can place orders.
Cons
The inability to change the size of product images. The refusal of Square to allow the printing of orders so they can function as packing lists is ridiculous. The current third-party, "solution," is costly and does not work at all.
- Industry: Cosmetics
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
It does what it says it’ll do!
Overall I enjoy square, it does what it supposed to do and I can’t really complain.
Pros
I really like squares booking platform, the ease of which customers can access the site, select a service, and book an appointment. I also like the fact that excepting payment is very easy, not as time consuming as other platforms or means, and allows me to efficiently and effectively check out clients upon completion of their service.
Cons
The thing I like least about this software is that I am unable to customize text messaging. Having the ability to customize text messaging is important for my business as it allows me to further extend my brand voice via text communications to clients. I also dislike the fact that I am unable to pick and choose what types of services require a contract and which ones do not. I would also love to have the feature to implement a questionnaire for new clients or existing clients to learn a little bit more about them prior to their service.
- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Easy to Use for Professional New Small Businesses
Overall, I’ve been pleased with my experience with Square. I was glad to be able to re-negotiate my processing fee earlier this year, and the online store was really helpful during the beginning of the pandemic.
Pros
My business features both a retail store and a distribution branch, and being able to manage both areas of my business through Square has been wonderfully helpful, especially during my first year of business. The user interface is intuitive and easy-to-use for my staff, and adding and deleting items from the sale screen is quick and easy. Keeping my distribution items separately categorized and off of the retail display makes managing both parts of my business even easier.
Cons
I’ve had some issues with taxes being calculated properly, as I have tax applied to some items and not others. When I calculate what this should be on my own versus what Square says, the numbers haven’t always matched up. Also, getting photos to appear on the same item across devices (Square register, Square app, Square online) hasn’t always worked and has required me to upload the image for a second time or to change the image format.
- Industry: Restaurants
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Long Times Square Supporter
Pretty great for all the years we have used it and it has improved since we started using it!
Pros
Easy to setup - and easy to train staff!
Cons
Customer merging issues, some reporting issues
Alternatives Considered
CloverReasons for Choosing Square Online
Cost and better techSwitched From
Aloha CloudReasons for Switching to Square Online
Easy to understand and could use on tablets- Industry: Retail
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Square Online Review
Very happy overall with ease of use. Additional upgrades and additional are appreciated.
Pros
Easy to use, inexpensive, integrates with square store easily.
Cons
Website templates are limited and square online stores start to all look similar. Offering discounts with multiple purchased items without using a coupon is not available. Having automatic shipping discounts without using a coupon is not available. Would like automatic discounts and be able to offer free shipping when minimum orders are met. Have to be careful about generating a shipping label because you only get one chance. If a shipment requires two or more labels, can only generate through square online via shippo. Then have to go to shippo to generate additional labels. That is a hassle.
Alternatives Considered
ShopifyReasons for Choosing Square Online
Wanted to integrate my retail storefront with online storefrontReasons for Switching to Square Online
I like square products very much!- Industry: Food & Beverages
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Good overall value for product
Square Online financial metrics help me save time as far as monthly reporting and paying taxes, love the reporting!
Pros
I like how easy it is to use, doesn't work seamlessly for all foodservice operations
Cons
Missing features to group orders by times can designate pick up on the customer end but not able to only have specific pick up times per hour ie 20 pick ups w/in 5pm time slot, 20 more for 6pm and so on
Alternatives Considered
CloverReasons for Switching to Square Online
familiarity with the product- Industry: Arts & Crafts
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
- Industry: Telecommunications
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Self-made concerns
it really just depends on a persons mood
Pros
I like how its so easy to transfer funds.
Cons
the customer support is absolute trash. contact rate.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Square unboxed
Basically good.
Pros
Ability to get my product out in the online platform.
Cons
At times, for me, it is really not user friendly. Instruction on “how to “ aren’t smooth, and are complicated.
Alternatives Considered
WixReasons for Choosing Square Online
Had toReasons for Switching to Square Online
Was Weebly’s do collect $ on square.- Industry: Consumer Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Keep up the good work
Pros
The software is easy to use and was easy to integrate with my business. I like the available products and features available.
Cons
I have difficulty checking out directly from appointments. The reader connection is tricky. I need to forget the device and reset the reader when the connection is bad. I can't connect from Bluetooth in settings, and I can not use it with multiple devices.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Good product for the price
Pros
Easy to set up and use and it syncs with your Square POS system. You can offer shipping, pick up, or delivery.
Cons
It’s missing some features that would be helpful like more coupon variety, an ability to print a packing slip prior to purchasing shipping. But overall it’s great for a small business getting their feet wet in e-commerce.