RD Station Reviews

Pros

RD Station is easy to set up and had improved through the years. We use it for lead gen and then we deliver the leads to Pipedrive CRM (now using Meetime in the middle too).
It's easy to set up and we can keep many nurturing workflows that handle our daily lead gen targets.
It's easy to setup with other tools and have a send and return integration (mark for example lost in the Pipedrive CRM and it comes back to RD. Good!)

Cons

In the beginning, it had a too manual approach for workflow build. But now it got easy. No problems here.

Alternatives Considered

Reasons for Switching to RD Station

Pros

Resultados Digitais is one of the best choices worldwide for mailing automation. Customer Success Team are the best I've already seen.

Cons

Price is not the best. When you have many leads the price rises very fast.

Pros

The best thing is the price, is cheap and have all the features you need when you compare to simples email marketing Saas.

Cons

After you start you will feel a lack of features needes and then you will need to upgrade to a bigger and better software.

Pros

RD Station provides almost everything I need to run an inbound marketing operation. Pop-up creation tool, drip campaign, lead database and integration with most CRMs on the market. Excelent value for money without even mentioning the UX and the CS.

Cons

It's a work in progress and some features are half-baked. Most of it are being improved but other are still waiting.

Alternatives Considered

Reasons for Switching to RD Station

Pros

The software has a lot of features, covering almost all the components of a digital marketing strategy focused on e-mails. These allows easy integrations, which is great for small business.

Cons

As a side effect of being an one in all solution, it is not really good at nothing. And there are softwares that are more focused on specific features that performs better.

Alternatives Considered

Reasons for Switching to RD Station

Pros

Most Brazilian marketers are fluent in RDStation and can easily operate it for your company (that counts a lot for productivity!)

Cons

Some more advanced features lack and sophisticated companies and strategies end up being constrained by its limitations

Alternatives Considered

Reasons for Choosing RD Station

Switched From

Reasons for Switching to RD Station

Pros

RD Have a good platform to automate your marketing routines with email tracks, lead scoring and landing pages creation. For email and landing page creation I think it is the best, because is simple and able to make a lot of personalization.

Cons

Some interfaces is a little trick to use like the lead scoring creation and some personas creation.

Alternatives Considered

Reasons for Switching to RD Station

Pros

RD Station offers a great part of what most SMBs need to run a comprehensive digital marketing strategy. Lead capture, nurturing and management tools, email marketing automation, landing page creation, and a lot more. Everything is well-packaged in an easy-to-use suite.

Cons

The software looks slower in evolving like its competitors. Since I started using it as long as 2018 little has changed besides the interface.

Alternatives Considered

Pros

The integration with RD CRM facilitate the marketing and commercial teams to work together.

Cons

The features for web design in order to help the user to make landing pages and email marketing are so limited.

Alternatives Considered

Reasons for Switching to RD Station

Pros

The ease of use, the support and the features offered by RD Station were awesome. They are a perfect software for starter business at content and inbound marketing!

Cons

Upgrading the software to the advanced packs isn't as cost efficient as other softwares in the market. Expanding mailing lists costs alot, and therefore, many export their mailings and store in other tools as Salesforce and etc.

Pros

It is a fundamental tool for inbound marketing, all content disclosure we produce — events, products, services — are controlled from the platform. Create a landing page never been so easy, everyone without web design knowledge can do it.

Also, the platform allows the creation of customizable email marketing to trigger a list, we use it to set up our monthly newsletter.

It also has integration with several other apps, crm, data, chat, e-commerce, etc.

Cons

The tools for customization makes work much faster, although it is somewhat limited, landing pages end up being very similar to other brands that also make use of the platform, considering that RD became very popular locally. This ends up affecting efforts to replicate our visual identity. Nevertheless it also allows you to edit HTML, although in a not very practical way.

And it's not cheap either.

Pros

It was very ease to use and reliable. I also like the reports for the campaigns.

Cons

It was very expensive for a small company and the setup was also pricy.

Pros

The management of customer base, leads and emails is very efficient. We were able to make important decisions with the information acquired by the tool

Cons

There are some features that could be clearer. How to create a new customer base, or change information from an existing base.

Pros

It is a very complete platform. The automation tool have a wide range of trigger options

Cons

Sometimes slowdows occur and it feels like the platform don't know how to handle them. All of the automations selected to happen during the slowdown just don't happen and have to be manually triggered after it becomes stable again

Pros

Periodic sending of complete reports by email.

Cons

In the free version, no graphs for better analysis of the report.

Pros

Its easy to use, we had monthy meetings to track progress on campaigns, we had great support, we integrate the whole costumer journey and created different automatization paths.

Cons

Hmm, it's hard to think... Maybe the integration for Whatsapp charges fees for messages send, that would be better if were free.

Pros

The solution is too much better than Hubspot and other competitors, very intuitive.

Cons

There could be more features, like image recognition for business cards (hubspot has it).

Pros

It is the easiest tool to use compared to other market competitors. The email flow view is also very good, as well as the automation criteria.

Cons

It's bad to depend on a single CNPJ for each account, and I also don't like the account limit for changing the plan range, and consequently the monthly fee.

Pros

The ease of communication between my client, your employee and me

Cons

Duplication of text at copy and paste time in certain steps

Pros

Generally speaking, there were no bugs or problems when setting it up and using it for email marketing.

Cons

The cheapest plan they offer works fine BUT is very limited in what it allows you to do, and to include more features it becomes very expensive for smaller companies.

Alternatives Considered

Reasons for Switching to RD Station

Pros

It's the possibility of great customer segmentation. Based on this feature, i could select only the customers which downloaded a specific ebook and got their emails to use on Facebook Ads, and after that create a new Facebook Ads to download the new ebook.

Cons

The learning Curve seens a little bit hard. At first you learn a lot of features of software. But to make tags and go further- like create landing page(good ones, at least) it takes a time of studying and work.

Pros

The integration with other softwares at the market is very good and responsive. Besides, it's very easy to use the RD Station to create landing pages.

Cons

Its simplicity is, at the same time, good and bad. There are still a few features missing that could make your life using the software easier.

Pros

It's relatively cheap, comparing to other business solutions. It's not a pro to me, but it it's a few of the softwares that has everything translated to my language, so I see this is a selling point to a few users in our organization.

Cons

It's still in early stages of development, so it's missing a lot of features. As a developer, often I found myself having to check with the RD Station support team for documentation and help with debugging. Needs time to mature.

Pros

Easy to setup marketing strategies, such as EMMKT, SMS and etc.

Cons

API is a little bit clunky and limited.

Alternatives Considered

Reasons for Switching to RD Station

Pros

If you want to do marketing in a simple tool, you should try it

Cons

Its not as wide as other tools, but you can do a lot of things will a smaller price.