Sendinblue Reviews

Pros

Send in Blue makes is easy to mark out and make a plan of action so you know what you want to do. From the campaign email through to the landing page, to the sign ups and all integrated nicely with my wordpress website and Elementor. As it is all in one place you can skip in and out and work on components and filter and sort the emails. Make a list of what you want and Send in Blue has it somewhere. I even took a certified course in send in blue on marketing automation using send in blue (free course).

Cons

The only downside to Sendinblue for me was my lack of knowledge. However Sedin blue top the rescue with their free courses. Now I invested a few days of y time doing them and in the process the light bulb came on on what I needed to do. Once I got it, those training courses were the perfect tutor, they not only taught me automation and everything else, better, they did it so I could do what I learnt in the Sendinblue dashboard. Win win

Pros

Sendinblue is honestly the solution I've been looking for since the beginning when it comes to emailing and marketing automation.

It gives you the ability to organize your contacts in a very granular way through their list and tag management.

With their marketing automation system, you can send very specific emails to these users and add even more tags based on their actions (opened or read, for example), but I’m not done!

You can even "hijack" their marketing automation system to not send emails at all, but instead automatically add tags to your users after a certain action (or inaction) on their part on your website, which could then add them to another marketing automation system...

You get the idea, the possibilities are almost endless and if you are looking for the best system to track your contacts and talk to them in a very unique way, don’t look any further.

Another very important point is that Sendinblue charges you on the number of emails you send per month, not the number of contacts you have (yes, I'm looking at you Mailchimp). This billing system makes more sense and the ROI is much easier to calculate.

Finally, Sendinblue is growing more by the day, and propose now a CRM and a chatbot that I found very effective to convert my traffic on my landing pages.

Cons

Honestly, there's not much I don't like about their service. The chatbot is expected to become a paid option in the future, and that's a bummer. Their integrations with other services are also not as developed as it can be with other market leaders.

Check on your end to see if Sendinblue is compatible with your other critical services, they still have plenty of integrations.

Pros

I have been using Sendinblue for a while now and I have to say that I am really happy with it. It is a great platform for sending out newsletters and other automated emails. The reporting features are also really good, and I have been able to improve my open rates and click-through rates thanks to the insights I have gained from the reports. Overall, I would highly recommend Sendinblue to anyone looking for a great email marketing platform.

Cons

I didn't really like the fact that I couldn't personalize my emails as much as I would have liked. I also found the interface a bit confusing at times.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Sendinblue

I chose Sendinblue because it is easier to use and has better reporting features than Activecampaign. The platform is also a lot cheaper, which was a big plus for the customer at that time.

Pros

Sendinblue is affordable and easy to use. I was able to set up sendinblue with ease.
For businesses who don't use a great deal of email marketing it is ideal and convenient.
It offers email automation, email templates with drag and drop, and online learning tools to help you get the most out of sendinblue.
Helpful insights and detailed analytics are available and allow us to improve our email marketing.
Another great tool is contact management.
Overall sendinblue has all the tools for our business needs.

Cons

The only con is that it lacks some of the extra services that other products offer. While this is not a concern for us at this time, in the future that may change and of course some businesses need those extra features.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Choosing Sendinblue

When comparing the setup and ease of use for both products, plus how well it suits our needs, sendinblue was the clear choice.

Switched From

Constant Contact

Reasons for Switching to Sendinblue

I simply liked sendinblue better, the screen previews I saw looked easy to use. Although it's trivial I liked the name and the color scheme matches that of our local university, it's also just pleasing to the eye.

Pros

I love the value of this product. I can send more emails to way more contacts for less money.

The automation features are powerful and flexible, including jumping from one automation to another or repeating part of a workflow based on action or inaction. I love it.

Deliverability is the best I've seen and they make it easy to track issues with particular domains. Thank you!

Analytics and reports are solid.

Cons

The onboarding was a mess with errors in their documentation: it took us three months or so, so plan for that. Their support was AWFUL then but has improved dramatically in the year since so I would not be surprised if onboarding has improved.

Their SMS feature is not that useful: I can automate sending SMSs but if anyone replies, I can receive it but cannot reply to them individually. The SMSs come from a random number that is not consistent so recipients cannot effectively add you to their contacts or send a text to that number. Probably better to use a separate SMS service.

Their advanced email personalization is difficult to set up. Basic stuff like first name is easy but populating event-based info like order details is hard.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Sendinblue

We switched from HubSpot to save money, improve deliverability, and to include transactional emails.

Switched From

ConvertKit, HubSpot Marketing Hub, Keap and Mailchimp

Reasons for Switching to Sendinblue

Great value with lots of powerful features.

Pros

We use Send in Blue to send occasional e-mail newsletters and marketing campaigns. The campaign builder works well; everything is easy to understand. I really appreciate the segmentation possibilities, that are even available for free accounts. Previously, I had to pay a lot to another software manufacturer due to ridiculous limits regarding segmentation and lists. I rather pay for the emails I send. Send in Blue is perfect from this point of view.

Cons

The software could have more integration options to the other tools I use, but I am aware that those are not the most common so I understand.

Alternatives Considered

Campaign Monitor and ActiveCampaign

Reasons for Choosing Sendinblue

Mailchimp interface is a UI nightmare, you cannot find anything unless you are constantly using it and remembering the hierarchy of the submenus. Especially some settings are buried so deep that I much rather pay for a consultant than do it by myself. On top of that, there were some (in my opinion) ridiculous limitations when it comes to segmentation, lists and email amounts. I was super-happy to leave Mailchimp behind for good.

Switched From

Mailchimp

Reasons for Switching to Sendinblue

Price and functionality. In that order.

Pros

Sendinblue is the best tools that i have use for our email marketing campaign automation. All the emails sent is instantly executed and receive by the recipient in no time. All the report analytics for the opening-click-rate and email reading time can be generated a day after the emails sent. They also offer a good software integration like Mailchimp and Woocommerce.

Cons

There are some aspect that Sendinblue should improve, especially on the customer support service which too slow in responding our ticket and support email. Other than that, the landing page template design is somehow not fully customizable and some of the widget is not easily editable.

Pros

Fantastic contact management/filtering/segmentation
Modern web-tracking/lead-scoring capabilities
Modern marketing automation capabilities

Cons

A few non-core features are 'half-baked' (e.g chat widget doesn't have mobile apps for operators, who must rely on browser notifications; 'CRM' is really a bare-bones marketing-CRM, not a proper CRM that a sales team or larger organization could rely on).
Email builder could be a little more flexible (forces you to choose between raw HTML mode and page-builder mode)

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign, Pardot and Marketo Engage

Reasons for Choosing Sendinblue

Needed a proper (email-centric) marketing automation solution

Switched From

Campaign Monitor

Reasons for Switching to Sendinblue

Much better value per dollar

Pros

The Dashboard is excellent, giving a complete overview of all your campaign statistics as well as single line clickable 'top line stats' of your individual campaigns
Creating a campaign could not be simpler, with very easy click & drag modules to build your campaign exactly how you want it
Once you have sent your campaign, with either a 'send now' or a scheduled time/date send, the reporting is excellent. The usual stats are included, for example total sends, successful sends, opens, click throughs, soft/hard bounces, click throughs etc. But the addition of metrics such as average time to open, average time to click, total and unique clicks plus a timeline gives you everything you would want to see. The reporting for us is one of the strongest features
Automation is a great addition, where workflows can be created that trigger actions such as send email or sms based on conditions or events - Sendinblue even includes an sms engine to engage with clients even more

Cons

Having sent numerous campaigns, trying different formats and schedules, we are yet to find anything we don't like or think that could be improved

Pros

It's overall ease of use was a big pro when I first saw it, but I think the selling point for me was the contact management capabilities. The ability to keep all of our lists in one place and be able to filter for certain contacts has changed the way that we market and has made the process of personalizing one hundred times easier.

Cons

Being the analytics person for the company, I am disappointed with the limited abilities of pulling our results.

Alternatives Considered

SendGrid

Reasons for Choosing Sendinblue

It was an antiquated system with no real signs of enhancements coming. I spent hours upon hours trying to manage our contacts.

Switched From

Act!

Reasons for Switching to Sendinblue

The overall functionality and value for the money seemed to be the best. We were interested in the upcoming abilities to A/B test at the time and I liked the contact management the most.

Pros

What I liked most about Sendinblue is its easy of use with a variety of customizable templates. I liked the fact that it is a cloud-based email marketing tool that offers a range of features and functionalities for both beginner and advanced users. It is also a marketing automation platform that provides the right marketing and sales tools you need to build strong relationships with your customers all in one place.

Cons

I found the onboarding process on this app to be difficult especially when it comes to data transfer. Steep learning curve on some of the features like configuring a dedicated IP or sending targeted emails. Also, if you want more features, they're are only available in the premium and enterprise plans where you have to pay for them.

Pros

It's free until you go over a certain amount of emails per month and your contact storage is unlimited, no restrictions!
Custom templates, automation/auto responders, custom CTAs, and click tracking are all pros. APIs for integration with your website.
The reporting is pretty well detailed.
Customer support is very responsive and polite. I was able to set up sendinblue very quickly and I had no problems using it.

Cons

Sendinblues free version is limited and when you go over the email limit you need to buy a subscription to keep using the service. The customizable templates are there but they're limited.. Sendinblue could be slow and glitchy at times, most often when sending emails with attachments.

Alternatives Considered

SendGrid and Mailjet

Reasons for Choosing Sendinblue

My free trial expired and I wasn't comfortable enough with the platform to pay for it. Sendinblue had an actual free version meaning I could learn to use it before moving up to a subscription.

Switched From

GetResponse

Pros

Sendinblue premium engages the business to grow new associations through auto publicizing, email advancing, esteem based messages, messages, visit customer associations with the heads, Facebook notices, and retargeting advancements. It's constrained by a-list customer gatherings and offers to assess plans. It's created on me who I to some degree like the finished thing - the clean, dependably checked messages that go to my patients to banter with them reasonably. I like how basic it's to make messages and incorporate contacts. We basically required the best way to deal with talk with our customers even more effectively. It is anything but difficult to use with a minor expectation to absorb information. At whatever point you are trapped, client assistance has been astounding every single time! Normally, message them through FB Messenger and they have answered inside a day. That is truly what separates them as I would see it! May be "less expensive" choices around yet this is priceless!

Cons

Sendinblue Premium has horrendous customer uphold during the hidden periods of realizing and using their thing. This consumed enormous measures of inside ongoing memory absurdly. It appears to be a touch interface for fixing layouts League. Also, we do miss the handiness to organize pro designs which may be wont to make new void arrangements. The streamlined features are similarly not available in this application.

Pros

It is easy to operate, has almost no learning curve and is very cost effective. In fact for someone starting out, the free plan is so generous that it serves the purpose well for years. Compared to mailchimp and the likes, it is way way cheaper while retaining many of their features. In fact the pricing is basis the per email sent and not on the basis of your contact list size which makes it very attractive.

Cons

The email templates are good to go but are not that attractive and modern as some of its competitors like klaviyo have. Infact for automation of emails, the automation flows are also not exhaustive and for specific use cases you will have to build your own flows from scratch. There are not many third party developers who provide ready to use flows as compared to klaviyo.

Alternatives Considered

Mailchimp

Reasons for Choosing Sendinblue

The pricing and a bit steep learning curve.

Switched From

SendGrid

Reasons for Switching to Sendinblue

The pricing and generous offering it has.

Pros

Sendinblue offers superior editing of the e-mail layout without involving a custom coded template. E-mails can have multiple columns with separate buttons for each column, background images for the entire e-mail or just a section of the message as well as the possibility to divide the e-mail into sections with different background colors. As a designer, this allowed me to create truly attractive and engaging e-mail campaigns for my company – and to make sure they were equally legible and compelling on mobile.

Cons

It would be useful to be able set different default font colors for different e-mail sections. If the default font color for the email is black and I want to use a dark background for a section of the e-mail, I keep having to change the text color for each text field in this section. It would be useful to be able to define text colors for light vs. dark background for the entire e-mail, so I don't have to do it for each individual text field.

Dark mode-customization is currently missing. I would like to be able to check how our e-mails read when a user is browsing e-mails in dark-mode, and to make certain color changes to ensure legibility whenever dark mode is in use.

Alternatives Considered

Omnisend, Mailjet and Smaily

Reasons for Choosing Sendinblue

Mailchimp had offers very few options in customizing e-mail through their WYSIWYG-builder, limiting the e-mail design. Mobile optimisation options were even poorer.

Switched From

Mailchimp

Reasons for Switching to Sendinblue

Ease of use, similarity to previously used e-mailing tool (Mailchimp), design versatility and mobile optimization.

Pros

Sendinblue allows for unlimited contacts, in contrast to many other marketing software providers. This business model fits extremly well our extensive mailing list with heavy segmentation and comparatively low monthly sendout volume.

The setup was quite easy and support rather excellent. Our initial problems were taken care of quickly and efficiently and support time was never unbearable.

Setting up mails and templates is a pleasure and setting up new campaigns is fast and easy. The system is constantly being improved upon and it is a pleasant suprise to see kinks and bugs being ironed out.

Cons

Segmenting of the target group could be improved upon. The current model is quite simple and thus easy to use, but it might leave client with demand for heavy segmentation features looking for more.

Geographical segmenting could be improved upon - there is currently no possibility to select a segment based on geolocation through map, circle radius etc.

Alternatives Considered

Mailchimp

Reasons for Choosing Sendinblue

Bullsender was shutting down and merging into another company, that choose not to continue their current business model or software.

Pros

-Ease of creating an email campaign.
-Their own CRM is connected to user behavior.
-Even the free version is so complete.
-Integration with many apps especially several WordPress form builders.
-Multi inbox, manages emails and even Instagram messages.

Cons

-The landing page feature could be so powerful but it is outdated.

Alternatives Considered

Acumbamail

Reasons for Choosing Sendinblue

I needed automation and more options for email marketing instead of just a newsletter

Reasons for Switching to Sendinblue

Sendinblue was more intuitive, they also offered more options for the automated flows.

Pros

What I love about SendInBlue is the ease of setup. Once you register, you can easily find what you're looking for. We do a lot of email marketing for our law association but do a lot more transactional emails. The SMTP features are easy to find and implement.

Cons

It's a bit more expensive than Mailchimp but gives your more flexibility. Would be great if you could get to the gallery of saved images easier. I love that you can add live chat to your website with SendInBlue the script is a bit heavy and can slow down page loads.

Alternatives Considered

SendGrid and Mailchimp

Reasons for Choosing Sendinblue

Love the MailChimp brand. At the time, we switched it was a bit more difficult to use when implementing transactional email. Also, the features we liked - real time chat, CRM, appeared to be available on MC but through a third party. The final thing is we're not sure what the new Intuit ownership will change the platform.

Reasons for Switching to Sendinblue

Broader mix of integrated services and ease of setup

Pros

I love the fact that you have unlimited contacts and up to 300 emails a day that you can send during the free trial to get a proper feel for the software and whether the results will justify the cost of buying it.

Cons

This is a minor gripe, but I felt the design interface has a few things lacking, or perhaps just hard to find, and in that respect, Mailchimp beats Sendinblue by a nose, but I know Sendinblue is constantly developing and there is nothing serious holding me back from using it to send email campaigns

Alternatives Considered

Microsoft Outlook and Mailchimp

Reasons for Choosing Sendinblue

Mailchimp free trial had too many restrictions, so I couldn't use it properly or see results before having to purchase.

Switched From

Mailchimp

Reasons for Switching to Sendinblue

Better design interface that Outlook, better subscription model and free trial than Mailchimp.

Pros

In terms of getting started to get a mailing server, for free, I don't think you'll find better. Sendinblue is an effective option to automate your email setup, and it's hassle free. If you've worked with API before, this will be no problem at all. Even if you haven't they take care of you with starter templates.

Cons

The website is incredibly slow. You will sit there just waiting for the page to load, even if it's simple data. Additionally, sendinblue does a horrible job documenting and announcing their own vetting process. I once purchased SIB Credit and had no feedback as to why it wasn't credited to my account. All of the top support docs just told me to look into my account or buy credit. It turns out, you have to contact support to get your account activated. Additionally, there are a few API contact adding handlers that could work a little bit better, and handle errors better.

Pros

I like the fact that his setup is quick and easy, that you can build a very strong and multi channel emailing strategy with one single tool.

Cons

Maybe the emailing personnalisation should be improved even if they already did lately some great improvements.

Alternatives Considered

Campaign Monitor and Mailjet

Reasons for Choosing Sendinblue

functionnality and price

Switched From

Mailchimp Transactional Email and Mailchimp

Reasons for Switching to Sendinblue

Price and functionnalities

Pros

The platform is really user friendly and it allows us to integrate data with our in-house developed systems.

Cons

The customisation of the design of each e-mail it's a little bit tricky, but we make it work with our own designs being uploaded in the platform.

Alternatives Considered

Sender, Benchmark Email and Omnisend

Reasons for Choosing Sendinblue

Mostly because we were looking for a better integration with our own systems and Sendinblue was the best option.

Switched From

Mailchimp

Reasons for Switching to Sendinblue

Our IT team felt comfortable working the integrations through Sendinblue with our systems, also the price for more than 100,000 sent e-mails was critical in the decision. The marketing department were also happy working with the data and reports the platform provides.

Pros

Great free tier
Marketing Automation tool with many types of workflows
Great limit to send e-mail marketing and transactional emails
Nice plugins for Wordpress
Easy to make e-mail templates and preview then with many options
Connection with other tools using API
Simple API with many functions
JS to automation easy to setup
Great support (even in portuguese)

Cons

Sometimes the platform is a little slow, but I think it's temporary because the suddenly increase of users.l

Alternatives Considered

ActiveCampaign and SendGrid

Reasons for Choosing Sendinblue

Better free tier, better functionalities, more freedom to implement.

Switched From

Mailchimp

Reasons for Switching to Sendinblue

Better free tier and features

Pros

I really like all the marketing feature and option that are provided by Sendinblue. It has all i need for automation marketing process, like email marketing manager and newsletter builder. The inboxes help to store customer's previous email history, so we can serve and response to their inquiries email better.

Cons

The customer service is not as active as it should be, they are not operation for 24/7 and as our company is on difference time zone, it is difficult to have a real-time chat session with them. An integration with other outside service like Gmail also will add more flexibility to our marketing process.

Pros

Sendinblue is easy to use and is absolutely worth the value. It is easy to create beautiful campaigns, import contacts, and track results. I haven't explored many of the additional features, but for running basic email marketing campaigns, I cannot recommend Sendinblue enough.

Cons

I do wish there was better organization when it comes to the media library in particular. You cannot create folders for media, so it can easily become chaotic to try and locate media files.

Alternatives Considered

ActiveCampaign and Mailchimp

Reasons for Choosing Sendinblue

Campaigner's email builder was extremely glitchy and hard to work with, and their customer service was absolutely abhorrent.

Switched From

Campaigner

Reasons for Switching to Sendinblue

Sendinblue was BY FAR the best value. I felt trapped using Campaigner because all of the other options were way too expensive, and then I found Sendinblue. The price is absolutely unbeatable, and even their largest plan is cheaper than the competitors starter plans.