User Reviews Overview
About Salesforce Marketing Cloud
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning...
Learn moreAll Salesforce Marketing Cloud Reviews Apply filters
Browse Salesforce Marketing Cloud Reviews
All Salesforce Marketing Cloud Reviews Apply filters
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Comprehensive Marketing Automation Tool with Powerful Features
Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.
Pros
The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.
Cons
One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.
- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Weekly for 1+ year
-
Review Source
SFMC
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Pros
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Cons
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
- Industry: Business Supplies & Equipment
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
salesforce
Pros
easy to use and easy to find client//Salesforce Marketing Cloud is well-integrated with other Salesforce products, making it a convenient option for companies that use other Salesforce tools.
Cons
Some users find that the platform is overly complex and requires a steep learning curve
Top Salesforce Marketing Cloud Alternatives
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
Expensive and cumbersome with little support
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.
Pros
It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.
Cons
They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
Revolutionize Your Marketing Strategy with Salesforce Marketing Cloud
Pros
Since I've been utilizing Salesforce Marketing Cloud, our marketing strategy has undergone a revolution. We can design highly targeted ads across a variety of channels, including email, mobile, social media, and more, because to the platform's incredible strength and adaptability. We have been able to customise our messaging and increase engagement rates thanks to our ability to segment our audience depending on their behavior and interests. With simple drag-and-drop interfaces that make it simple to build and run ads rapidly, the platform is also highly user-friendly. The reporting and analytics tools are also excellent, giving us timely information about the effectiveness of our campaigns and enabling us to tweak them for the highest possible return on investment.The level of assistance and resources offered, however, is what really sets Salesforce Marketing Cloud different. There are a ton of resources accessible, including webinars, blogs, and a sizable user community that is always eager to share its ideas and best practices. The support service is really responsive and helpful. Overall, I definitely suggest Salesforce Marketing Cloud for any organization trying to take their marketing approach to the next level. It's a paradigm shifter!
Cons
The platform is very pricey, and I feel that I am not getting what my company paid for in exchange for the high price. Furthermore, the customer service has been at best subpar. We've encountered numerous problems that have taken days or even weeks to fix, leaving me and my colleagues feeling dissatisfied and unsupported.
- Industry: Internet
- Company size: 10,000+ Employees
- Used Weekly for 1+ year
-
Review Source
Great looking front end (journey builder) with a whole bag of issues in the back
Pros
-Journey builder looks easy and very visual -Robust and comprehensive marketing automation features-Extensive integrations with other Salesforce products-Customizable dashboards and reporting for personalized insights-Multi-channel communication capabilities for seamless customer engagement
Cons
-due to the nature of the fact that each module is separate and build differently what seems like a beautiful vision (journey builder) is far from the road to get to it. - the tool is very expensive -Deployment can be slow and complicated, requiring technical expertise-High implementation costs that may not be feasible for small businesses-User interface can feel clunky and overwhelming for beginners-Limited customer support options outside of online resources
- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 1+ year
-
Review Source
Product with Great Potential
Salesforce has great potential once the overall kinks are worked out.
Pros
There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want.
Cons
Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization.
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Salesforce Marketing Cloud Review
Pros
Saslesforce Marketing works great for email campaign especially for subscription model.
Cons
It does have a learning curve for new users.
- Industry: Philanthropy
- Company size: 51–200 Employees
- Used Daily for 1-5 months
-
Review Source
assistance in working with the client
Pros
assistance in managing the customer base, improving contacts and processes
Cons
the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions
- Industry: Automotive
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
-
Review Source
Salesforce Marketing Review
Pros
For a complex business it allows for greater use and understanding of customer data.
Cons
It is quite difficult to use initially with strong alliance on the company to assist with teething issues.
- Industry: Consumer Goods
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Everything broke all the time and it had a significant negative impact on revenue
Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages.
Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market
Pros
Robust data features, but difficult to deploy without technical resource
Cons
- Transactional emails randomly turned off for months
- error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages
- no conversion tracking
- very little integration with company or Google analytics
- implementation was a nightmare and was never completed
- DMARC/DKIM/SPF never set up
- UX/UI difficult to use
- support was terrible and couldn't even help us set up an abandoned cart email
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)
After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.
Pros
The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.
Cons
The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Incredible tool, make sure you have an infrastructure
An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.
Pros
As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Cons
Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.
- Industry: Philanthropy
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Lots of options, hard to find the one you need
Pros
Salesforce is a powerful CRM tool that is widely used in a variety of industries. It has a lot of features and integrates with many other types of software.
Cons
Data entry can be cumbersome. The system is not intuitive and neither is the layout of screens, though some of that can be customized. When it comes to running reports, there are a lot of pre-built ones, but most of those aren't useful. I usually find myself having to build my own, and that process is cumbersome and not at all intuitive. There are many different types of reports and it's hard to find the one needed to get the data that I seek. Also, it does not do a great job of tracking contacts who are associated with multiple accounts (such as a representative of multiple companies), and there is not a way to show affiliations between multiple accounts (such as divisions of a large company).
- Industry: Health, Wellness & Fitness
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
Expensive but not worth it
Disappointing. Don't waste your money, there are better tools out there.
Pros
This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.
Cons
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
- Industry: Consumer Goods
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Saves Time and Time is Money!
Pros
As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.
Cons
This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.
- Industry: Oil & Energy
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Salesforce Marketing Cloud Review
I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.
Pros
If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!
Cons
If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
-
Review Source
Best Marketing tool for Salesforce CRM Integration
I recommend Salesforce Marketing Cloud to any business looking to improve its marketing efforts. It is a powerful tool that can help you streamline your campaigns and gain valuable insights into your audience.
Pros
Impressed with the platform. The user interface is very intuitive and easy to navigate, which made it easy for me to set up and customize my marketing campaigns. The ability to segment my audience and personalize the content for each group has been particularly useful.One of my favorite features is the integration with Salesforce CRM. It allows for seamless data transfer and analysis, which has helped me gain a better understanding of my customers and improve my targeting efforts
Cons
requires a certain level of technical expertise in order to set up and customize the platform to best suit the needs of your business
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
My personal view Salesforce Marketing Cloud
Pros
I like the robust selection of marketing automation tools provided by Salesforce Marketing Cloud, which enables businesses to effectively reach their target markets. It offers personalized email marketing, segmentation, and automation to produce individualized, appropriate experiences. It is simple to administer campaigns across channels, and real-time analytics are accessible to optimize and evaluate performance.
Cons
One of the elements I disliked the most in Salesforce Marketing Cloud was the lack of customization options. It was difficult to create a unique user experience tailored to my specific needs. The user interface was also occasionally awkward and difficult to use.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Marketing Cloud
Pros
The best feature about Marketing Cloud is Journey Builder - this allows us to automatically schedule sends, conduct A/B testing and it provides overall metrics for your email sends. There is also an immense amount of documentation on the product which makes troubleshooting eassy.
Cons
Certifications aren't very easy to get and how they conduct the tests aren't the best. You're monitored through your webcam for the duration of the exam and the questions seem like they're intentionally trying to trip you up.
- Industry: Consumer Electronics
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Real Person Real Review
This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business.
Pros
I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.
Cons
Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker
- Industry: Accounting
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Excellent CRM tool
My overall experience with Salesforce has been very good. It generates more efficiency in our daily work and increases our companies sales and marketing activities.
Pros
Salesforce offers a comprehensive CRM solution with a lot of really good features. The analytics and reporting capabilities are excellent and the amount of customizable features is ridiculous. It is also easy to integrate with other apps which is one of it's most important features.
Cons
Salesforce can be complex and the price is also quite high. But if you want the best, you have to pay for it. In my opinion, Salesforce it the best CRM solution that i have used.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
-
Review Source
Not user friendly, poor design
Pros
The only good part about Salesforce Marketing Cloud is the fact that technically speaking, you can utilize complex workbooks and send information and targeted marketing campaigns to very specialized groups. However, that perk isn't worth the other struggles.
Cons
I wish I could limit the number of things I dislike about this software. The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox. Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products. Little changes (such as swapping a textbox and image) require creating a whole new section of the e-newsletter, rather than drag and drop functionality - which is what you get for many, more cost effective products.
Creating email lists is also overly complicated, and I frequently get errors for things the program should be able to sort out - such as having several lines of text rejected because of an extra space following an email. For its cost, I should not have to cull through a thousand-email-long spreadsheet seeking out extra spaces.
- Industry: Management Consulting
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Versatile platform with many possibilities!
Tons of resources!
Look on the community site for answers to your questions or just to see what is possible!
Make sure someone goes through the training modules online-Trailblazer
Pros
You can hire a consulting company to change Salesforce to fit your business needs if you don't have the time or knowledge to do so (we hired Cloud Creations on the referral from our sales manager). The community is so large and expansive that you could easily find a fix to any sort of business problem you are having. We really needed a platform that integrated with our home grown system and made sure that all of our departments were talking to one another. We chose Salesforce because of its ability to be shaped and molded based on our business model. And you can adapt as your company grows-change things, add things, do whatever you want!
Cons
It did take some months to get our version of Salesforce to be where we wanted it, but for other companies that had more IT resources or time to devote to it would probably not take as long. Make sure you have a project manager or person dedicated to its success and implementation internally or it might not get adopted within your company.
- Industry: Philanthropy
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Salesforce is the CRM everyone dreams of
Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)
Pros
Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)
Cons
back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use
