Brevo Reviews

Pros

All the features are useful, especially ability to design email/wa templates.
The learning curve is low, making product usable

Cons

I think if i have the ability to select number of users to bulk send, that would be great

Pros

What I like most about Brevo is the unlimited contacts, the ease of segmentation, and the excellent e-commerce data integration, which works really well as part of a CRM.

Cons

I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push notifications. Additionally, some features that could be available in the Pro plan, especially those related to e-commerce, are only offered in the more expensive plan.

Alternatives Considered

ActiveCampaign, MailPoet and Mailchimp

Reasons for Switching to Brevo

The option to have unlimited contacts and only be charged for the emails sent was a key deciding factor for me. This pricing model is highly beneficial for managing larger lists without worrying about escalating costs

Pros

Brevo offers a range of options for both free and paying customers to communicate effectively with their clients/subscribers, and manage their contact lists. As an indie business owner, Brevo has made it possible for me to establish a reliable reputation with my subscribers by offering information in clean, fresh designs and with good deliverability rates.

Cons

I've experienced most challenges on Brevo with the automation system. As far as I know, this is constantly being worked on and upgraded - unfortunately, it has led to some deliverability issues, 'broken' chains in the automation flow, and made it necessary for me to find manual work-arounds.

Alternatives Considered

MailerLite, Mailchimp and AWeber

Reasons for Choosing Brevo

Previous product was too limited in terms of email design/templates, did not offer as much range on the free option (especially in terms of the amount of contacts allowed)

Switched From

WordPress

Reasons for Switching to Brevo

The number of free daily emails allowed (our campaigns/email offers run daily for several weeks) as well as the simplicity of the template design

Pros

It’s bang for its buck and ease in creating campaigns

Cons

I struggled to get verified when creating the account which took a while to get resolved

Pros

Value for money is excellent, the customer support is great and it is really easy to create excellent-looking campaigns, the templates are nice and there is room for lots of customisation.

Cons

I wish they had more functions to separate mailing lists, with the ability to create different brand libraries and have them assigned to certain lists. I run multiple campaigns with different brands and having to re-do the brand library every time is frustrating.

Alternatives Considered

Airship, Braze, Sprout, Omnisend and HubSpot CRM

Reasons for Choosing Brevo

Cost, capabilities and design mostly. We were paying lots of money for mailchimp but felt like we weren't getting the level of service we needed. Brevo having no contacts cap and a wider range of design options made it the ideal choice for us. We are a small independent company and value the customer service we get from brevo.

Switched From

Mailchimp

Reasons for Switching to Brevo

Cost, vibe, website look, platform reviews and membership plans

Pros

Brevo is one of the only providers offering free SMTP with a generous limit! With a free account, you can do a lot of things. I've never had any issues with Brevo, and I say Bravo to them for never changing their pricing for free users.

Cons

I find it a shame that you can't have a single account to manage multiple sites. I would've liked it to be a bit like Cloudflare, where you have one account and can add as many sites as you want, and go premium either for all the sites or per site. Because right now, I have to create a separate account for each site, and it’s not practical.

Pros

Brevo simply delivers. Whether it's about launching a newsletter campaign or managing complex automations. The user interface is so intuitive that even the newest of users can find their way around immediately. When it comes to automation, Brevo really won me over.

Cons

As much as I appreciate Brevo, there are a few things that need improvement. The learning curve for some of the more advanced features should not be underestimated. It would be great if you were given a little more guidance with more complex tasks.

Pros

The newsletter editor, and the UI in general is clean and functional. If there are implemented features, they are usually comprehensive.

Cons

I'm not exactly sure if Brevo follows the needs of us, its users, when introducing new features. There are more e-mail oriented features that would be welcome. For example, darkmode e-mail client management.

Pros

I like the facility to use. It's very easy to learn how to use Brevo, and it's efficient.
I like the designer tool for emailing campaign. It's intuitive.

Cons

I find that the unsubscribe options are too limited. I would like it to be possible for those who receive our emails to unsubscribe from one list, without unsubscribing from another. Rights management could also be improved.

Pros

Easy to use
Free plan
Customizable templates
SMS and WhatsApp marketing

Cons

UI can be more better. Sometimes the screen lags as if it is still under development and workflows can be more specific to the lists and groups.

Pros

It's overall ease of use was a big pro when I first saw it, but I think the selling point for me was the contact management capabilities. The ability to keep all of our lists in one place and be able to filter for certain contacts has changed the way that we market and has made the process of personalizing one hundred times easier.

Cons

Being the analytics person for the company, I am disappointed with the limited abilities of pulling our results.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

It was an antiquated system with no real signs of enhancements coming. I spent hours upon hours trying to manage our contacts.

Switched From

Act!

Reasons for Switching to Brevo

The overall functionality and value for the money seemed to be the best. We were interested in the upcoming abilities to A/B test at the time and I liked the contact management the most.

Pros

We use Send in Blue to send occasional e-mail newsletters and marketing campaigns. The campaign builder works well; everything is easy to understand. I really appreciate the segmentation possibilities, that are even available for free accounts. Previously, I had to pay a lot to another software manufacturer due to ridiculous limits regarding segmentation and lists. I rather pay for the emails I send. Send in Blue is perfect from this point of view.

Cons

The software could have more integration options to the other tools I use, but I am aware that those are not the most common so I understand.

Alternatives Considered

Campaign Monitor by Marigold and ActiveCampaign

Reasons for Choosing Brevo

Mailchimp interface is a UI nightmare, you cannot find anything unless you are constantly using it and remembering the hierarchy of the submenus. Especially some settings are buried so deep that I much rather pay for a consultant than do it by myself. On top of that, there were some (in my opinion) ridiculous limitations when it comes to segmentation, lists and email amounts. I was super-happy to leave Mailchimp behind for good.

Switched From

Mailchimp

Reasons for Switching to Brevo

Price and functionality. In that order.

Pros

Sendinblue is affordable and easy to use. I was able to set up sendinblue with ease.
For businesses who don't use a great deal of email marketing it is ideal and convenient.
It offers email automation, email templates with drag and drop, and online learning tools to help you get the most out of sendinblue.
Helpful insights and detailed analytics are available and allow us to improve our email marketing.
Another great tool is contact management.
Overall sendinblue has all the tools for our business needs.

Cons

The only con is that it lacks some of the extra services that other products offer. While this is not a concern for us at this time, in the future that may change and of course some businesses need those extra features.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Choosing Brevo

When comparing the setup and ease of use for both products, plus how well it suits our needs, sendinblue was the clear choice.

Switched From

Constant Contact

Reasons for Switching to Brevo

I simply liked sendinblue better, the screen previews I saw looked easy to use. Although it's trivial I liked the name and the color scheme matches that of our local university, it's also just pleasing to the eye.

Pros

Send in Blue makes is easy to mark out and make a plan of action so you know what you want to do. From the campaign email through to the landing page, to the sign ups and all integrated nicely with my wordpress website and Elementor. As it is all in one place you can skip in and out and work on components and filter and sort the emails. Make a list of what you want and Send in Blue has it somewhere. I even took a certified course in send in blue on marketing automation using send in blue (free course).

Cons

The only downside to Sendinblue for me was my lack of knowledge. However Sedin blue top the rescue with their free courses. Now I invested a few days of y time doing them and in the process the light bulb came on on what I needed to do. Once I got it, those training courses were the perfect tutor, they not only taught me automation and everything else, better, they did it so I could do what I learnt in the Sendinblue dashboard. Win win

Pros

User-Friendly Interface:
First of all, I love the simplicity of the design of the new user-friendly and intuitive Brevo interface; particularly the light-green feel of the Homepage and dashboard.

Another striking thing there is their deliberate use of abundant white spaces; this does not only make the platform appear super-classy but it also makes it very easy for both beginners and experienced marketers alike to easily understand the system and make proper use of it. The drag-and-drop editor simplifies the process of creating engaging email campaigns without requiring extensive technical skills.

Email Deliverability:
One of Brevo's standout features is its robust email deliverability- anyone who uses the platform can attest to this. I've been using Brevo for over 3 years now (from when it was still known as Sendinblue). The platform employs advanced algorithms to optimize email delivery, minimizing the chances of messages ending up in spam folders (provided you use a custom email eg info@yourwebsitedotcom, and also verify you domain). This is crucial for ensuring that your messages reach the intended audience.

Automation Capabilities:
Brevo excels in automation, when it comes to automation, I give it to them. The system allows you to set up workflows for various scenarios. From welcome sequences to abandoned cart reminders, the automation features enable businesses to streamline their marketing processes and engage with customers at the right time. What's more interesting is the fact that even if you don't know how to use Brevo and need a little help, you can access training videos on Brevo's YouTube channel to help you get started.

Affordability:
The platform's pricing structure is competitive, especially for small to medium-sized businesses. Brevo also offers a free plan with basic features and affordable paid plans that scale with the user's needs even though that amount (Starter $25, Business $65, and BrevoPlus placed at custom price) is still a bit on the high side for some of us in Africa due to exchange, inflation and a whole lot of other pressing factors.

This makes it an attractive option for budget-conscious organizations (especially those in the big 5).

Comprehensive Marketing Suite:
Brevo is not limited to just email marketing; it's a comprehensive marketing suite with an array of marketing tools. Users can leverage features such as:

- SMS marketing
- Chat
- & CRM integration, creating a unified platform for managing various aspects of their marketing strategy.

Analytics and Reporting:
The platform also provides detailed analytics and reporting tools, offering insights into the performance of email campaigns. Users can track key metrics in real-time, such as open rates, click-through rates, and conversion rates, enabling data-driven decision-making.

Cons

Learning Curve for Advanced Features:
It is true that Brevo is user-friendly, however, mastering its more advanced features may take some time (this is the reason I'll advise avy new user to get some help from their YouTube channel. Users looking to harness the full potential of the platform may need to invest additional effort in learning and experimentation.

Limited Design Flexibility:
Although the drag-and-drop editor is very convenient, some super-creative users might find the design flexibility limiting. Customizing templates beyond the provided options may require HTML/CSS knowledge, which could be a drawback for those without coding expertise.

Contact Management Complexity:
Managing contacts and segmentation could be more streamlined. Some users may find the contact management interface less intuitive compared to other platforms, especially when dealing with larger contact lists.

Template Selection:
While Brevo offers a variety of templates, the selection might not be as extensive as some other competitors. Users who are keen on getting some highly specialized or niche templates may find themselves needing to create custom designs; this is exactly what I do any time I want to create a campaign.

Pros

Brevo appeared to have all the features we wanted

Cons

Brevo blocked us within hours of using the service without much of any notice sent to our administrator. They reviewed our email content with scrutiny and sent us screen shots asking what the intent of a specific email - which clearly based on its headers were sent to us and forwarded to a gmail account for a particular user. We also host an addiction recovery client whose emails may contain private and sometimes descriptive information about an addiction - we were also asked about those emails.

Alternatives Considered

Mailjet

Reasons for Choosing Brevo

We were looking for phone support for a lower cost.

Switched From

SendGrid

Reasons for Switching to Brevo

We selected Brevo for cost alone - but MailJet has proven to be a much better product than Brevo.

Pros

The Dashboard is excellent, giving a complete overview of all your campaign statistics as well as single line clickable 'top line stats' of your individual campaigns
Creating a campaign could not be simpler, with very easy click & drag modules to build your campaign exactly how you want it
Once you have sent your campaign, with either a 'send now' or a scheduled time/date send, the reporting is excellent. The usual stats are included, for example total sends, successful sends, opens, click throughs, soft/hard bounces, click throughs etc. But the addition of metrics such as average time to open, average time to click, total and unique clicks plus a timeline gives you everything you would want to see. The reporting for us is one of the strongest features
Automation is a great addition, where workflows can be created that trigger actions such as send email or sms based on conditions or events - Sendinblue even includes an sms engine to engage with clients even more

Cons

Having sent numerous campaigns, trying different formats and schedules, we are yet to find anything we don't like or think that could be improved

Pros

-Ease of creating an email campaign.
-Their own CRM is connected to user behavior.
-Even the free version is so complete.
-Integration with many apps especially several WordPress form builders.
-Multi inbox, manages emails and even Instagram messages.

Cons

-The landing page feature could be so powerful but it is outdated.

Alternatives Considered

Acumbamail

Reasons for Choosing Brevo

I needed automation and more options for email marketing instead of just a newsletter

Switched From

MailPoet

Reasons for Switching to Brevo

Sendinblue was more intuitive, they also offered more options for the automated flows.

Pros

What I love about SendInBlue is the ease of setup. Once you register, you can easily find what you're looking for. We do a lot of email marketing for our law association but do a lot more transactional emails. The SMTP features are easy to find and implement.

Cons

It's a bit more expensive than Mailchimp but gives your more flexibility. Would be great if you could get to the gallery of saved images easier. I love that you can add live chat to your website with SendInBlue the script is a bit heavy and can slow down page loads.

Alternatives Considered

SendGrid and Mailchimp

Reasons for Choosing Brevo

Love the MailChimp brand. At the time, we switched it was a bit more difficult to use when implementing transactional email. Also, the features we liked - real time chat, CRM, appeared to be available on MC but through a third party. The final thing is we're not sure what the new Intuit ownership will change the platform.

Reasons for Switching to Brevo

Broader mix of integrated services and ease of setup

Pros

I really like all the marketing feature and option that are provided by Sendinblue. It has all i need for automation marketing process, like email marketing manager and newsletter builder. The inboxes help to store customer's previous email history, so we can serve and response to their inquiries email better.

Cons

The customer service is not as active as it should be, they are not operation for 24/7 and as our company is on difference time zone, it is difficult to have a real-time chat session with them. An integration with other outside service like Gmail also will add more flexibility to our marketing process.

Pros

Brevo has proven to be an indispensable tool in our email marketing and automation strategy. Since we started using this platform, we have experienced a significant increase in the effectiveness of our campaigns and interaction with our customers.What we like most about Brevo is its intuitive and easy-to-use interface. It allowed us to create and personalize emails quickly and easily, even if we are not design experts. The variety of pre-designed templates makes it easy to create attractive and professional messages. In addition, the ability to segment our contact list and send personalized emails has significantly improved our open and conversion rate.

Cons

Could improve the CRM part and the integration with google forms.

Pros

Sendinblue premium engages the business to grow new associations through auto publicizing, email advancing, esteem based messages, messages, visit customer associations with the heads, Facebook notices, and retargeting advancements. It's constrained by a-list customer gatherings and offers to assess plans. It's created on me who I to some degree like the finished thing - the clean, dependably checked messages that go to my patients to banter with them reasonably. I like how basic it's to make messages and incorporate contacts. We basically required the best way to deal with talk with our customers even more effectively. It is anything but difficult to use with a minor expectation to absorb information. At whatever point you are trapped, client assistance has been astounding every single time! Normally, message them through FB Messenger and they have answered inside a day. That is truly what separates them as I would see it! May be "less expensive" choices around yet this is priceless!

Cons

Sendinblue Premium has horrendous customer uphold during the hidden periods of realizing and using their thing. This consumed enormous measures of inside ongoing memory absurdly. It appears to be a touch interface for fixing layouts League. Also, we do miss the handiness to organize pro designs which may be wont to make new void arrangements. The streamlined features are similarly not available in this application.

Pros

The ability to set up multiple lists without being charged extra is a big bonus for me.

Cons

I wish they wouldn't keep updating the interface and moving features I am used to.

Alternatives Considered

Mailchimp

Switched From

nuevoMailer and Mailchimp

Pros

I like the fact that his setup is quick and easy, that you can build a very strong and multi channel emailing strategy with one single tool.

Cons

Maybe the emailing personnalisation should be improved even if they already did lately some great improvements.

Alternatives Considered

Campaign Monitor by Marigold and Mailjet

Reasons for Choosing Brevo

functionnality and price

Switched From

Mailchimp

Reasons for Switching to Brevo

Price and functionnalities

Pros

Sendinblue premium empowers the business to develop new connections via auto advertising, email promoting, value-based messages, messages, visit client relationships the executives, Facebook advertisements, and retargeting promotions. It's controlled by world-class client groups and offers to evaluate plans. It's developed on me who I somewhat like the completed item - the clean, reliably marked messages that go to my patients to converse with them viably. I like how simple it's to create messages and include contacts. We simply required the best approach to talk with our clients all the more successfully.

Cons

Sendinblue Premium has awful client support during the underlying phases of actualizing and utilizing their item. This burned through huge amounts of within recent memory pointlessly. It seems a touch interface for fixing templates League. Moreover, we do miss usefulness to arrange ace layouts which might be wont to create new void formats. The simplified highlights are likewise not accessible in this application.