HubSpot CRM Reviews

4.5
Overall rating
Reviews

4.5
Overall rating
Reviews
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User Reviews Overview

About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM software designed to support businesses of all sizes in their growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit...

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Feature ratings

Value for Money
4.3
Features
4.3
Ease of Use
4.4
Customer Support
4.4

Browse HubSpot CRM Reviews

4,238 of 4,238 reviews
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Fernando
Fernando
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/08/2023

Best user experience for using a CRM that is ready to scale no matter your company size and...

I really like the overall experience with Hubspot and I recommend it because is the more complete and easy to use solution I ever used.

Pros

The user experience is awesome and they have all needed features for a good CRM.Customer support is great.Together with other Hubspot modules and integrations it is a must tool to understand what is happening in your business and how to improve and accelerate growth.

Cons

On the analytics and dashboard area could be more customizable and make deeper analysis and insights.Integration with AI could make it even better.

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Choosing HubSpot CRM

Hubspot is much more reliable and integrated with other modules you could centralize all your customer journey in just one tool.

Switched From

RD Station

Reasons for Switching to HubSpot CRM

Hubspot was cheaper, more modern, better UX and easier to use
Ankur
Ankur
  • Industry: Computer Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 09/12/2022

Mid Range featured pack solution for all our CRM/Contact/Marketing/Lead management needs

Thanks to their details documentation and community support, my overall experience has always been great.

Pros

I really like the way they have provided the ease to admins to manage the contacts and contact creation right after Hubspot form is submitted. Even the method to embed Hubspot Forms on any website is also very user friendly. Comunity support is also there to back up developers in all development needs. Their APIs and Private Apps are really amazing when it comes to authentication and works seamlessly.

Cons

Recently, they have removed their support for API key authentication which probably has broken many hearts as most of the people were too dependent on API key validation. But thankfully creation of Private app and validation through access token is not that tough. However, their customer support is not very helpful when it comes to technical enquiries. You need to be dependent on community only which sometimes may take time to answer your question. Although Hubspot documentation is at time very helpful for technical queries.

Verified Reviewer
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/10/2024

Provider of last mile solutions

I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.

Pros

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Cons

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

Alternatives Considered

monday CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Due to a lack of sequence management. We needed a better outbound management solution.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.

Top HubSpot CRM Alternatives

Salesforce Marketing Cloud

HubSpot Marketing Hub

Marketo Sales Connect

Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
2
Ease of Use
4
Customer Support
2

3
Reviewed on 22/10/2024

HubSpot - Good Sales and Comms Tool but Limited for Small Businesses

Pros

Its centralised communication and sales journey tools

Cons

It's constantly changing without notification and seemingly aimed at large businesses, leaving small businesses with a disjointed experience and support.

Damon
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/09/2024

HubSpot is the go-to CRM for simplicity and for all the bells and whistles

HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.

Pros

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered

ClickUp

Reasons for Choosing HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From

ClickUp

Reasons for Switching to HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot
James
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/09/2024

King of CTMs for a Reason

Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.

Pros

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Cons

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Santiago
  • Industry: Electrical/Electronic Manufacturing
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

5
Reviewed on 23/10/2024

Great free CRM with usefull tools

I've used HS for more than 2 years. Proposal tracking, budgeting, emailing. Great overall experience

Pros

Great free tool for customer and proposal tracking.

Cons

The basic seat is expensive, there are great tools but it's not cheap

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Free option is useless. Basic Option is similar to HS but more expensive.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Free option has way more tools than Salesforce
Sam
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

4
Reviewed on 14/10/2024

Decent, but costs are creeping up

We use Hubspot primarily for lead intake and deal flow. It's relatively good at segmenting customers and running engagement/re-engagement campaigns. We rely heavily on the Sequences feature in particular

Pros

Hubspot is easy to get started with, and a very full featured platform. It does basically everything under the sun, though I don't think it is necessarily best in class for anything. It feels optimized for small businesses with relatively basic needs.

Cons

The pricing appears very reasonable at first, but over the years they've added so many gated features that it turns out to be much more expensive than it seems.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Hubspot ended up being significantly cheaper than Salesforce
Brian
  • Industry: Aviation & Aerospace
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 06/10/2024

Best CRM for Startups

Hubspot CRM, has probably been the best CRM solution I've used to date. Its easy to set up, and although there are some annoyances with teir pricing/addons, the system itself is great for companies big and small. Ive mainly used in a startup and it was one of the best investments we made.

Pros

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Cons

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

Reasons for Switching to HubSpot CRM

The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.
TERI
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 09/10/2024

HubSpot for customer connections

Pros

Great user interface, perfect to track customer relationships and keep in touch with leads.

Cons

It is a little more expensive than some options but still less that Salesforce.

Alternatives Considered

Zoho CRM

Reasons for Choosing HubSpot CRM

HubSpot did the job of two other platforms saving staff energy.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot has more positive reviews and training products that met our needs.
Josh
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 18/08/2019

Great free tools, with great additions in Sales Starter

Using Sequences has saved a huge amount of time when it comes to following up leads. We can set an automated sequence of 5 personalised emails to send at different times if that customer doesn't get back in touch with us. This has increased our sales success and potential for sales, whilst saving time due to the automated process. The free knowledge transfer and recommendations from HubSpot are also really influential, especially for inbound marketing.

Pros

Keeping track of the customers that we deal with is the best thing in Hubspot for us. Each customer has a contact card created where we can add all their details, but also customise our own fields like the product prospects we have (what we are trying to sell to them), then the products they have bought (hopefully). This helps us to better understand our clients and keep on top of current users and potentials. In the Sales Starter, being able to use sequences saves a huge amount of time with email follow ups and has lead to more sales as it can automate different messages going back out to the customers if they don't reply.

Cons

The full integration with calendars and email is simple if you have a Gmail account, but is trickier if you have independant emails. We can get our emails synced up and use the Outlook integration well, but you can only get the Calendar integration to work if you create a full Gmail account.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

The free tool offering of HubSpot gave a lot more features than others on the market. We then got comfortable with the tool and expanded to Sales Starter to benefit from Sequences.
Brandon
Brandon
  • Industry: Biotechnology
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 07/01/2020

Intuitive and User-Friendly Without Being Overwhelming

I was a critic of HubSpot before I was a strong supporter. It takes some time to understand the platform before you can fully see the possibilities. If starting a company from scratch, I would definitely put HubSpot CRM on the short list.

Pros

HubSpot focuses on simplicity and usability rather and competing for the most features or customization. The primary requirement of our CRM implementation project was ease-of-use and HubSpot has not dissapointed. And while there are limitations compared to other platforms, the feature set is growing all the time and we don't have to rely on third party integrators or developers. It is also easy to scale up quickly.

Cons

HubSpot has a strong culture and jargon. To truly understand the platform, you will need to learn to think like the HubSpot community which can use different terms and methodologies. The platform also seems to be biased mostly towards B2B service companies, however you can make it work for just about any type of organization. Also keep in mind that while the CRM starts as "free," the cost increases quickly as you leverage the other HubSpot "hubs."

Alternatives Considered

Dynamics 365

Reasons for Choosing HubSpot CRM

MS Dynamics was clunky, buggy, and had an outdated user interface. I'm sure a custom integrator could have smoothed out some of the issues, but who wants to deal with that cost and complexity.

Switched From

Dynamics 365

Reasons for Switching to HubSpot CRM

HubSpot had all the core features we needed at a lower cost without the need for a third-party integrator.
Tyler
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 10/02/2020

Best Free CRM

Overall it gets the job done and not too bad. I'd love to have all our email campaigns in the same ecosphere with HubSpot, but we do it for free on MailChimp and get more features. The organization of the Contacts, Companies, and Deals is great, you can even add a service ticket which is awesome.
We tried the paid version for the sales for a while and liked the automation, just don't think we're using all the features to justify using it, currently went back to free and working just fine. We are using the deals section as a sales pipeline with a built-in project pipeline to track our jobs wich works okay, for now, just a workaround till we find a better process. If Google purchases Salesforce though, we would be looking into that very seriously.

Pros

Free.
Great tools that connect with your website, seeing data on what's being viewed.
Deals pipeline.
Forms that connect to your website.
Connects Contacts, Companies, and Deals amazingly.

Cons

Once you get into the paid version, it's spendy, especially if you don't use all the features.
The products section isn't really feature-rich
doesn't work the best with Google, including drive.
Gmail add on isn't good.
The free forms don't give you the option to center your form on your website, so it's off-centered and has the HubSpot badge on it.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Even though we loved the google integration, Hubspot had more features and was free.

Switched From

Copper

Reasons for Switching to HubSpot CRM

Free. Though we may re-look at them here soon.
Patrick
  • Industry: Hospital & Health Care
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/06/2020

What's Not to Like!

I was able to incorporate using the application for hr/hiring practices, clinical long term tracking of patient success, business development, and revenue development.

Pros

Hubspot is an incredible product which incorporates every aspect of sales and marketing and has so many integrations, that your success is unlimited. The CRM is fully customizable, the email marketing application has endless templates, you can import your entire website, do paid media and track all your campaigns and track all of your social media efforts as well. Don't even get me started on the reporting capabilities because they are endless. I want to see all contacts who have opened five web pages, completed a lead form, within the last three months, boom done. Segmentation, lists, snippets, automation, sequences for any process. Can you tell I'm a big fan!

Cons

The biggest problem you will have is getting your team to understand the full depth and functionality of the application. I wish I had more by in from the entire team, which is not the applications fault.

Reasons for Choosing HubSpot CRM

To many different applications doing multiple marketing and sales tasks.

Switched From

Mailchimp

Reasons for Switching to HubSpot CRM

Cost, functionality, and familiarity with the product.
Dan
  • Industry: Hospitality
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 25/08/2022

Hubspot is "The Hub"

We've made amazing sense of our mountains of data collected over the years, and Hubspot's great user interface has made it so much easier.

Pros

I'm usually very leery about unified platforms, but Hubspot manages to make everything come together in a "hub". Email, social, customer management, you name it. Make sense of your data!

Cons

Sometimes the procedures for things we were used to in other platforms are a little more involved. For example when we used a competing package for email list management and promotions, it was a trivial matter to re-send to people who did not read the initial email after a certain time. This feature exists in Hubspot but there's extra steps

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Mailchimp was growing to be very expensive due to their pricing model of amount of contacts. Hubspot was open to negotiations and crafted an excellent package.

Switched From

Mailchimp

Reasons for Switching to HubSpot CRM

Cost, ease of use, and also step-by-step instructions and training. Support is excellent!
Tanner
Tanner
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 26/09/2022

Worth the price if you need it all

It has been good, it was a smooth transition from Keap.

Pros

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives Considered

ActiveCampaign

Reasons for Choosing HubSpot CRM

The email sending capabilities at Keap had become limited and the general customer service was not great.

Switched From

Keap

Reasons for Switching to HubSpot CRM

HubSpot had more sales and calendar booking options than ActiveCampaign.
Verified Reviewer
  • Industry: Management Consulting
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
3

4
Reviewed on 17/09/2023

A complete marketing and sales solution

Overall experience has been positive for us, we were in the process of setting up our sales and marketing vertical and this tool helped us sort three mail pain points 1) sales pipeline management - we were able to set up our entire sales workflow with this tool 2) Communication and Engagement - Maintain effective and continuous communication with existing customers and leads 3) Increase conversion - few automation processes did help us increase conversions rate by a bit

Pros

1) We initially went ahead with free plan of HubSpot CRM, before going forward with paid one to ensure that the tools fits our use case. The free version includes all core functionalities and can be a good option for startups and small businesses with small budgets 2) UI and UX of the tool is very intuitive, we were able the team was able to onboard onto the tool very easily, with some training3) The tool helps us to create workflows and automate Automation lot of redundant tasks, this saves lot of time. We have also lately integrated a HubSpot based chatbot on our website for direct lead generation

Cons

1) Not all features are available in free plan, for e.g. there is an automation limit on free plan, we tried setting up automation of workflows on free plan initially but were not able to set up automated emails. Also, there is no chat or phone support for free plan2) Marketing hub, sales hub or servicing hub, each one comes with its own cost, that is over and above its subscription cost 3) It takes users some time to get accustomed to advanced features, basic ones are easy to get used to

Alternatives Considered

Zoho CRM, Dynamics 365 and Salesforce Platform

Reasons for Switching to HubSpot CRM

Free plan and reasonable pricing was the main reason, it helped us test the key features of the tool before going ahead and buying the paid version
Leo
  • Industry: Venture Capital & Private Equity
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 14/02/2024

Best CRM lots of money can buy

Pros

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Cons

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

Alex
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Features
3
Ease of Use
1
Customer Support
1

2
Reviewed on 28/06/2024

A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos

Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years.

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.

HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?

After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Pros

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Cons

Buggy and unreliable
Extremely confusing interface
Ineffective and unusable for sales teams
Constant upsells to access essential features
Bloated and dysfunctional system
Significant financial investment with minimal return
Lost opportunities due to operational inefficiencies

Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.

HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?

After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Chloe
Chloe
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 25/09/2018

A must have for any business!

Overall, I would definitely recommend Hubspot to any business who wants to keep records of client data and communication.

Pros

This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days.

Hubspot has also been updated to comply with GDPR standards.

A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.

Cons

It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan.

Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like.

I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.

Javier
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
3

1
Reviewed on 10/05/2019

I hate HubSpot so much, it made me loose a lot of money!!!

The worst experience with a piece of software in my life. I have lost thousands because of HubSpot. Avoid with all your means!

Pros

I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.

Cons

Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!

MaryGrace
  • Industry: Research
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 02/10/2019

Great customer service and worth the value

Pros

Amazing customer service support. The success managers are extremely knowledgeable and answer emails quickly. They have made a huge difference.

The interface is very user-friendly so my not so tech-savvy salespeople can still use the software.

I like that new features are constantly coming out and that Hub gives beta options for users to test them out.

The reporting functionality is cool although I do prefer excel mostly.

It's nice that our marketing team can operate on the same platform (I am sales).

Cons

I wish there was more customization. Not every company sells the same way so it would be great to be able to customize the deal section to match how we code/itemize our deals. We can do it to an extent but it causes a lot of user error. I also know that its open-source API but that's not helpful if you don't have an engineer.

Because companies are based on domain, there are a lot of duplicate companies and, having a large database, it's a pain (nearly impossible) to manage. Also, the HubSpots Insights database is really bad. The information isn't accurate so we need to do data enrichment on our own.

Same complaint with contacts. Lot of duplicates.

There's no AI so, right now that's okay but I can see it being a problem as we grow.

Alternatives Considered

Salesforce Sales Cloud
Stefano
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 25/11/2019

Lightweight, straight-forward CRM solution

Overall, the ease of setup and use make HubSpot the perfect solution for our early-stage start-up. It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on.

Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag.

If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.

Pros

Without a doubt, the ability to have unlimited free users was incredibly useful. We have a number of freelancers who work with us on a part time basis and we were able to give them all access to the CRM for free. This gives HubSpot a considerable edge over it's per-license competitors.

HubSpot's lightweight ecosystem allows you to link all sales, marketing and service information in one place, all with a very straightforward and easy to understand user interface (another of HubSpot's benefits).

On the Marketing side, HubSpot's email builder is simple, yet powerful, and allows us to create great emails to send out to our customer base. On the Sales side, the Outlook Add-in allows us to make sure all sales activity by all team members is being tracked and logged in the CRM, so we are able to track performance and customer interactions quickly and easily. The Service functionality has allowed us to build out a fully fledged help centre for our customers.

Cons

Some aspects of the software are a little incomplete and/or suffer from inexplicable lacks of functionality. Sadly HubSpot CRM is yet to completely separate itself from its past as solely a marketing automation tool. It is obvious that the entire system architecture has been built around the contact record object type, with several frustrating quirks arising as a result. For example, a lot of the workflow functionality differs depending on the object type in use; contact based workflows allow you to use future dates as a trigger (e.g. run workflow x days before y date), whereas Company and Deal based workflows do not.

There are also a number of fundamental functions that require the Professional tier license to access. These include but are not limited to calculated fields, multiple currencies, lead rotation automation and A|B testing on emails. Clearly I understand that you get what you pay for, but given that these are all indispensable functions of a CRM, it seems to render the 'Starter' tier entirely useless, forcing you to pay the higher price. That being said, I am grateful that calculated fields are now a Professional rather than a higher Enterprise feature.

One last frustration is the inability to have multiple users on different tiers within the same Hub. I would greatly appreciate the ability to give Starter licenses to some of my free users, to give them a little more functionality, however, I am only allowed to purchase more Pro licenses, which I can't afford.

Alternatives Considered

Salesforce Sales Cloud
Franki
Franki
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/05/2023

HubSpot is simple to use, great features and great support. I can not image using another...

Pros

HubSpot is absolutely amazing! I can't stress enough how simple it is to use. The user interface is intuitive and navigating through the platform is a breeze. From setting up my account to utilizing all the features, HubSpot makes everything so straightforward.Speaking of features, HubSpot has an incredible range of tools that cover every aspect of my business needs. I can manage contacts, generate leads, run email marketing campaigns, handle social media, and analyze data—all within one platform. It's a comprehensive solution that has streamlined my workflow and made my life so much easier.But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me. They are responsive, knowledgeable, and genuinely dedicated to helping me succeed. It's such a relief to know that I can rely on their support whenever I need it.Honestly, I can't imagine using any other CRM solution. HubSpot has surpassed my expectations in every way, and I'm truly grateful for its outstanding product and service. If you're looking for a CRM platform that's simple to use, packed with great features, and backed by amazing support, I wholeheartedly recommend HubSpot. It's been a game-changer for my business.

Cons

I cannot think of any, to be honest.

Jonas
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 07/12/2023

User friendly and comprehensive CRM

Pros

HubSpot stands out as a user-friendly and budget-friendly solution that covers the customer journey effectively. With a diverse range of functionalities and integration options, it provides a comprehensive platform without the need for a substantial technical team. HubSpot is an attractive choice for businesses aiming for accessibility, affordability, and a holistic approach to managing the customer lifecycle.

Cons

While HubSpot may not boast the same level of flexibility as certain competitors, it offers substantial functionality that can be harnessed effectively with some workarounds.

Alternatives Considered

Salesforce Sales Cloud

Switched From

Zoho CRM and Freshsales
4,238 reviews