User Reviews Overview

About HubSpot CRM

With its cloud-based, customer relationship management (CRM) platform, HubSpot CRM helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of...

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Feature ratings

Value for Money
4.3
Features
4.3
Ease of Use
4.4
Customer Support
4.4

Browse HubSpot CRM Reviews

3,826 of 3,826 reviews
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Avash
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 16/05/2022

Easy to Use Popular CRM for Small Businesses

Hubspot CRM is an awesome CRM that I have set up for many of my clients with small businesses. It is easy to deploy, implement and maintain. It is also easy to teach to clients and there is low learning time. While not the most powerful CRM, it is surely the best CRM for small businesses. I highly recommend Hubspot CRM to every small business.

Pros

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free plan is competitive with paid plans of other CRMs. Another pro about Hubspot CRM is its intuitive workflow and user interface that makes it very easy to learn and use. Hubspot CRM is the easiest CRM I have ever used - even someone with below-average knowledge can use Hubspot easily with proper training. Also, there are a lot of integrations available like WordPress integration which is very useful for small businesses.

Cons

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

Alternatives Considered

Dynamics 365

Reasons for Switching to HubSpot CRM

Hubspot was recommended by many of my co-workers and also has a free plan.
Brenda
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
3

5
Reviewed on 07/09/2023

The Best CRM for the Tech-challenged businesses

Of all the CRMs I've used, it's definitely the most intuitive. The marketing hub is really well made and the integration of the entire CRM is really well.

Pros

HubSpot CRM is really user-friendly. Without having to learn complicated code or processes it will connect the information of your leads interactions from emails to texts to phone calls to landing pages. It allows to keep each contact information updated with it's prompts to leave notes in every interaction. You will take your leads to clients without missing a beat.

Cons

HubSpot, like many other CRMs, takes time and effort to learn and implement if your employees are not familiar. Giving your team the necessary training is imperative for the correct implementation of the platform.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

I did not have the final say.
Bryan
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 17/09/2023

Hubspot is horrible run away

Horrible terrible disgust

Pros

Hubspot features are great but other companies have alot better services and do not steal thousands and thousands from you

Cons

Hub over sold us their sales agent hit us over the head convinced us to get like 30 users that we never used even closed to that and we had a 9000 quarterly bill, We went out of business and then they sent the company to collections for near 9000 usd you could never talk to someone no one even gave us one phone call before sending the company to collections which I belive is illegal

Top HubSpot CRM Alternatives

Salesforce Marketing Cloud

HubSpot Marketing Hub

Salesforce Marketing Cloud Account Engagement

Jerica
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 20/06/2023

Excellent platform for business growth and success

It's great for making a sales funnel and following up with leads until they become paying customers. Easy reporting on clients' journeys through the sales process is not a strong suit. All bundled up by making it easy to make and keep track of contacts all the way down the sales funnel from lead to customer.

Pros

Hubspot manages our sales, marketing, and customer success strategies throughout the complete go-to-market plan. It serves as the basis for all that we do and provides insight into the inner workings of the company.

Cons

HubSpot's appointment calendar is lacking in two key areas: the ability to send SMS reminders, and enable prospects to independently cancel or reschedule their appointments.

Ngala Emmanuel
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
N/A
Features
2
Ease of Use
5
Customer Support
1

4
Reviewed on 19/09/2023

It could be a more better CRM

Hubspot is easy to use and can handle a large quantity of data. With extra adjustments I think, It might be a better tool.

Pros

For close to 2 years we'd been Hubspot for various marketing purposes. Some of the most incredible features of performance that I personally admire in Hubspot are:- It's ease of use. It has a user-friendly interface that makes it easy to use.- It supports lots of integration that completely fascinates workflow.- Automation and workflow features help for easy workflow streamlining as I can automate email sequences, lead nurturing, notifications, and task assignments which help to save a ton of time.- easy contact management which enables me to easily manage contact lists and information.

Cons

Besides its positive edge, Hubspot is:- Limited advanced features in the free version like sales automation, advanced integrations, and custom reporting, which are only available in the paid version of the tool.- Limited customization - Poor Customer Support with delays or limitations in receiving timely assistance (especially for free users). Well, I don't think it's a good practice though. You know, it always starts by being a free user before becoming a paid one. I think they haven't understood this concept yet.- Data migration becomes very hard to handle when you switch to a different CRM. I experienced it myself.

Adeel Omer
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 14/09/2023

Great CRM if you've got big pockets

I love the product but the pricing hinders you from using its true potential, specially for early stage startups.

Pros

I love how Hubspot offers to grow with your business. It starts free and as your needs grow, you get everything in HubSpot, from a CRM, to CMS to an extensive marketing and sales platform

Cons

It's a little on the expensive side. Initial setup takes in depth understanding of Hubspot works. But once you've set it up, its a bliss.

Michael
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/09/2023

Great CRM and complete marketing platform

Pros

Hubspot is one of its kind in the amount of features it provides. Their CRM was very useful in being able to get a good picture of our prospects. We also were able to track from A to B the different actions prospects took amongst our different channels.

Cons

I don’t have any cons to when we used Hubspot.

Deniz
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/08/2023

Great for Fast Actions

Using it for first time contacts with consumers where not many data points is needed, best for quick win actions.

Pros

I liked the idea that I can rely on Hubspot CRM to run campaigns very fast and reach the consumers in a better way.

Cons

I do not like that sometimes advanced features are not working like we used to work in legacy tools and that's not so great.

Enrique
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
3

5
Reviewed on 12/09/2023

A CRM to seriously consider

Overall, it is a tool worth investing in for its medium to long term potential.

Pros

The best thing about Hubspot is all the existing integrations and the superb data management.

Cons

The worst thing is the initial integration phase until the tool is ready and adapted to the needs of the company.

Yavuz Selim
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 11/08/2023

Necessary but Needs Improvement

Overall, its a product we use daily and it really eases the CRM processes for us.

Pros

Even though I was on enterprise plan where value for money does not seem very crucial, I know for a fact that this tool is very affordable especially for SMEs

Cons

While everything moved to Mobile nowadays, I would expect them to have a better app where I can function more.

Eric R.
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 11/05/2021

HubSpot CRM is excellent but they are modulizing features out, making it less powerful

I've brought HubSpot CRM to four different companies so far, but I am getting frustrated about how often HubSpot keeps trying to remove functionality and making me pay for this and that over and over to use basic functionality should not cost more.

Pros

HubSpot is excellent for small companies, especially if you can get the startup discount for 90% off for your first year. The system has a lot of power and plugs pleasantly into a lot of the coolest, best products (gmail, Slack). The system's Contacts and Companies systems are well-done and extend pleasantly into other parts of the platform.

Cons

HubSpot needs to stop removing features and putting them into new licenses that cost more money. I realize they need to make money but they're turning it into this nickel-and-dime situation that makes the system more complicated. It's starting to feel like a bloated mess like Saleforce. I think someone nimble is going to come in and outdo them if they aren't careful.

Alternatives Considered

Zoho CRM, Agile CRM, NetSuite, SuiteDash, SugarCRM and Copper

Reasons for Choosing HubSpot CRM

HubSpot was cheaper and was more approachable than the customization nightmare that is Salesforce.com.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

The feature set was stronger and we were approved for the startup discount.
Dona
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
2
Customer Support
4

3
Reviewed on 02/04/2020

Better than others I tried

It has provided a central place to enter my contacts.
It has helped me somewhat track activities, IF I remember to mark them correctly.

Pros

I use the free version. It probably has the most ability of any of the free versions I tried, if you can figure it out.
It's easy to load new contacts, fairly easy to upload contacts from a spreadsheet and great for easily loading business cards to your contacts.

Cons

_It is not intuitive to use. You have to hunt and find "how-tos" for most tasks.
_I tried using the marketing mail feature and due to some triggers they have set up am now permanently locked out from ever using that function again; because their system estimated that legitimate emails I had on my list were not valid or would bounce back. Frustrating to put it mildly.
_I am sure there is more I could use this software for but the costs are too high for me to buy and I won't spend that kind of money only to find out it really doesn't work for the purposes I need it for.
_I have not found a way to categorize that will put the potential clients I need to continue to engage with on top of my list. The options offered don't cut it for my business. There may be a way but like I said, you have to hunt around to find how to do most of the options, which I don't have time to do.
_It does NOT auto-save! I have had to re-do entries, notes, etc. more than I care to think about. Otherwise, you snooze - you lose!
_All the instructions I have found so far are videos. I prefer step-by-step instructions so I don't have to search each time I need to do something I don't do every day. If they have them, they are located somewhere that is not clear or intuitive and I haven't found them yet.
_In some areas it is very forgiving, with options to change what you entered, while in others, not so much.
_You have to remember to check the box for auto-posting a follow-up, rather than auto checking.

Alternatives Considered

Microsoft 365

Reasons for Switching to HubSpot CRM

Even though HubSpot was cumbersome I determined less cumbersome than the others I looked at. I can't remember all the ones I looked at but many were not clear how they worked. Although once I downloaded HubSpot I found it was not as intuitive as it had appeared and I had hoped.
Kristi
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 08/10/2020

Top-quality CRM with excellent features, just make sure everyone is on board

Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.

Pros

To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.

Cons

We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.

Alternatives Considered

Salesforce Sales Cloud and Marketo Engage

Reasons for Choosing HubSpot CRM

We were ready to explore a more robust and user-friendly tool, and HubSpot had been recommended to us multiple times.

Switched From

eTrigue DemandCenter

Reasons for Switching to HubSpot CRM

HubSpot was by far the greatest solution for our budget and our time constraints. It was such a huge improvement from our previous software that it's like night and day to us, whereas some of the bigger names in the space like Salesforce and Marketo were much too far out of our acceptable price range.
Brandon
  • Industry: Biotechnology
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 07/01/2020

Intuitive and User-Friendly Without Being Overwhelming

I was a critic of HubSpot before I was a strong supporter. It takes some time to understand the platform before you can fully see the possibilities. If starting a company from scratch, I would definitely put HubSpot CRM on the short list.

Pros

HubSpot focuses on simplicity and usability rather and competing for the most features or customization. The primary requirement of our CRM implementation project was ease-of-use and HubSpot has not dissapointed. And while there are limitations compared to other platforms, the feature set is growing all the time and we don't have to rely on third party integrators or developers. It is also easy to scale up quickly.

Cons

HubSpot has a strong culture and jargon. To truly understand the platform, you will need to learn to think like the HubSpot community which can use different terms and methodologies. The platform also seems to be biased mostly towards B2B service companies, however you can make it work for just about any type of organization. Also keep in mind that while the CRM starts as "free," the cost increases quickly as you leverage the other HubSpot "hubs."

Alternatives Considered

Dynamics 365

Reasons for Choosing HubSpot CRM

MS Dynamics was clunky, buggy, and had an outdated user interface. I'm sure a custom integrator could have smoothed out some of the issues, but who wants to deal with that cost and complexity.

Switched From

Dynamics 365

Reasons for Switching to HubSpot CRM

HubSpot had all the core features we needed at a lower cost without the need for a third-party integrator.
Rudolph
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/04/2023

You will be spot on if you use HubSpot.

I used to hate CRM software. I would make my own CRM from Microsoft One Note. However once I started using this I liked it so much better than salesforce. I love the interface, how it keeps me on top of clients, the notifications. I like to set reminders months in advance and I never lose track of any customers. It helped me personally manage a campaign of hundreds of leads and few hundred more of existing clients.

Pros

The email campaigns, customer management, sales campaigns and customization.

Cons

The price you need to pay to put together an email sequencing campaign. Last I checked it was $400 a month to enable that feature. That's my only issue with the software. Other than that I love it.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

This was a much better platform. The value is also incredible. It staggering how many features you get for free. It's nuts. You can run a company's marketing, sales, and lead generation campaigns effectively for FREE.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

In my opinion this is THE BEST CRM you can use. Especially considering what you get for free. In this time of financial insecurity you need to use what you can get for free to keep your overhead low.
Vishnu
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/09/2019

Best marketing software that include awesome features which any use easily

Overall my experience with hubspot crm is very well, here first I used free version then I satisfy first time because at that time many software industries to provide their features to their customers then at that time I trusted hubspot crm .

Pros

Hubspot CRM is a awesome and easy option that contain all the necessary or aquier basic features for your business. Its most beautiful features is its free versions available for all, it is all basic features which solve your difficulties which are confusing or non perfect to someone.
Hubspot crm is a very famous and best software in industries which are leading in software industries at this time. There are many other software version available in market which provides all necessary features but hubspot crm completed our sequence.
Here email to other Clint and chat with clints are actually crazy need on time.

Cons

Paid version could out of experience for large area but I likely to review its because this platform provides all necessary features to all your acquirement or need your company.
There are many software available in market but we get in quality in hubspot crm other than best. We can send industrial email for future time.

Missy
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/10/2019

Free CRM or full stack implementation - excellent value!

I recommend to anyone who makes the investment: spend a week to LEARN the product using the HubSpot certifications (video tutorials, etc. - use the resources to know WHAT you now have in your toolbox!). Then, PLAN and SCOPE your on-boarding project together, as a team. Don't try to do everything at once, or even in concert over various departments. What one area of your business needs WILL affect the others.

Pros

Intuitive, easy to use, great support, fantastic on-boarding staff, excellent knowledge base. Large marketplace of ancillary providers, but if you have any level of reading comprehension, you can follow KB and/or support instructions provided and do-it-yourself.

Cons

A few missing features, but HubSpot has a robust community for those kinds of requests. Honestly, I love the software so much that I cannot even think of anything very serious as a con. Example: cannot personalize the URL for quotes in the Sales Module. Service Module is fairly new and could use some maturation of features.

Reasons for Switching to HubSpot CRM

I've stalked HubSpot for marketing trends since their early days when the only offering was marketing automation. This year, our company implemented a full stack from CRM & Marketing to Sales & Service and went live with HubSpot CMS on 9/30/19. I've worked with MANY different CMS platforms, and HubSpot is truly the easiest one for full-featured lead generation conversion needs, including analytics. And it's not just affordable; it's a good value!
Jay
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 07/09/2022

Best of the best honestly

HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to marketing automation and I've tried everything (infusionsoft, activecampaign, salesforce, marketo, HighLevel (although HighLevel is also phenomenal)

Pros

Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.

Cons

As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage

Alternatives Considered

HighLevel

Reasons for Choosing HubSpot CRM

Mostly software consolidation but also ease of use

Switched From

ActiveCampaign and Pipedrive

Reasons for Switching to HubSpot CRM

To me high-level seems like it is amazing for marketing automation but not as CRM. Pipedrive seemed like a pipeline with automation - the CRM feature wasn't really as prominent as I personally would have liked it to be.
Dan
  • Industry: Hospitality
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
5

5
Reviewed on 25/08/2022

Hubspot is "The Hub"

We've made amazing sense of our mountains of data collected over the years, and Hubspot's great user interface has made it so much easier.

Pros

I'm usually very leery about unified platforms, but Hubspot manages to make everything come together in a "hub". Email, social, customer management, you name it. Make sense of your data!

Cons

Sometimes the procedures for things we were used to in other platforms are a little more involved. For example when we used a competing package for email list management and promotions, it was a trivial matter to re-send to people who did not read the initial email after a certain time. This feature exists in Hubspot but there's extra steps

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Mailchimp was growing to be very expensive due to their pricing model of amount of contacts. Hubspot was open to negotiations and crafted an excellent package.

Switched From

Mailchimp

Reasons for Switching to HubSpot CRM

Cost, ease of use, and also step-by-step instructions and training. Support is excellent!
Renato
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 20/07/2021

Awesome CRM for Small Business

Overall good experience with lots of features that I use to keep track of different lists of contacts and touch points.

Pros

Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.

Cons

Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.

Alternatives Considered

ConvertKit

Reasons for Choosing HubSpot CRM

More features in hubspot to connect with landing pages and emailing.

Switched From

Mailchimp
Maurice
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/12/2022

Hubspot CRM offers the most complete free Customer software for startups and professionals!

After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.

Pros

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Cons

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

Alternatives Considered

Zoho CRM

Reasons for Choosing HubSpot CRM

A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.

Switched From

Zoho CRM

Reasons for Switching to HubSpot CRM

The amount of features Hubspot offers has not been beaten by any other software.And, it is free!
Dana
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 26/05/2023

The best 4.5Hub

PlatformUser150 words about The great Hubspot.comChatGPTHubSpot.com is a renowned and innovative inbound marketing and sales platform that has revolutionized the way businesses attract, engage, and delight their customers. With its user-friendly interface and comprehensive suite of tools, HubSpot.com empowers companies of all sizes to effectively manage their marketing campaigns, sales pipelines, and customer relationships.One of HubSpot.com's key strengths lies in its inbound methodology, which focuses on creating valuable content to attract and convert leads organically. The platform offers a range of features, including website optimization, social media management, email marketing, customer relationship management (CRM), and analytics, enabling businesses to execute their marketing strategies seamlessly.HubSpot.com has become a hub for marketers and sales professionals worldwide, providing valuable resources such as webinars, blog articles, and training courses to educate and inspire its user community. The platform's dedication to innovation is evident through its regular updates and introduction of new tools, ensuring that businesses stay ahead in the rapidly evolving digital landscape.With its commitment to helping companies grow and succeed, HubSpot.com has become an indispensable asset for businesses seeking to streamline their marketing efforts, nurture leads, and build lasting customer relationships.

Pros

HubSpot is a powerful and comprehensive marketing and sales software platform that has revolutionized the way businesses attract, engage, and delight their customers. With its all-in-one approach, HubSpot offers a wide range of tools and features that are essential for businesses of all sizes. Here are some key reasons why HubSpot is of great importance:Integrated Marketing and Sales: HubSpot brings marketing and sales teams together on a single platform, fostering collaboration and alignment. It provides a unified view of customer interactions, allowing teams to streamline processes and work towards common goals.Inbound Marketing Excellence: HubSpot is synonymous with inbound marketing, which focuses on attracting customers through valuable content and personalized experiences. The platform offers a suite of tools to create, optimize, and distribute content, enabling businesses to attract leads and convert them into customers.Customer Relationship Management (CRM): HubSpot's CRM is a powerful asset that helps businesses organize and manage customer data effectively. It provides a 360-degree view of customer interactions, tracks deals and sales activities, and enables personalized communication with customers at scale.Marketing Automation: HubSpot simplifies marketing automation, allowing businesses to automate repetitive tasks and nurture leads throughout the buyer's journey. It offers features like email marketing, lead scoring, workflows,

Cons

While HubSpot offers many advantages for businesses, there are several cons to consider as well. Here are 380 words discussing the disadvantages of using HubSpot:Complexity: HubSpot is a robust platform with numerous features, but its complexity can be overwhelming for some users. The learning curve can be steep, requiring time and effort to understand and utilize all the tools effectively.Cost: HubSpot's pricing structure is relatively high compared to some other marketing automation platforms. The cost increases significantly as your business grows and requires more advanced features or additional contacts.Limited customization: While HubSpot offers some level of customization, it may not provide the flexibility that certain businesses need. The platform's templates and modules can be restrictive, making it difficult to create truly unique and tailored designs.Integration challenges: Integrating HubSpot with other software or platforms may be complex, especially if you're using legacy systems or niche tools. It may require technical expertise or additional third-party tools to achieve seamless integration.Limited SEO capabilities: While HubSpot provides some basic SEO tools, it may not offer the depth of features required for advanced search engine optimization strategies. This could be a disadvantage for businesses heavily focused on organic traffic and ranking higher.

Javier
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
3

1
Reviewed on 10/05/2019

I hate HubSpot so much, it made me loose a lot of money!!!

The worst experience with a piece of software in my life. I have lost thousands because of HubSpot. Avoid with all your means!

Pros

I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.

Cons

Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!

Laci
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 03/10/2019

An Overly Honest Review

Overall, Hubspot is an incredible software with more to offer than I originally thought possible in one system. While there's a lot of room for improvement, they make weekly updates to software. It's continually growing and getting better and it was already very impressive. I have become the cheerleader in my company for Hubspot and if they were a football team, they'd be the team that consistently beats their more talented rivals but doesn't always score against the easy wins. It's frustrating but knowing their talent and that they're truly better than that, you realize that they'll figure it out sooner or later. Go team, go!

Pros

I like the overall ease of use within Hubspot. Tasks like building a landing page or setting up an automation workflow are not longer complicated pieces of code. They're truly user friendly to build, change, and report on. There are so many resources to help you if you do get stuck on anything. Between the blogs, learning academy, ask the community, and actual support... you can find the answer to any question. Sometimes the answer is simply that it cannot be done and then you're prompted to leave your idea in the community to vote on. This feature is another one that I appreciate a lot as we've been told that the communities top voted ideas are the ones the engineers work to bring to light first. If this is true or not is unknown by me, but I do greatly like the idea.

Cons

Hubspot is a wonderful software however, the worst headache a user will have is Hubspot missing many key and often basic features regardless of the level you purchase. They simply don't exist. A couple examples, you cannot schedule reoccurring tasks. This means if you have daily Tasks that you want to add to your Task Queues (another absolute favorite feature) you will have to manually add each daily task. Tasks also don't sync to your Google Calendar. The Conversation Inbox is their most limited feature in my opinion. This is meant to serve as your email system however there are so many holes in it that we were not able to navigate away from our existing email platform. You cannot have folders or multiple inboxes in the same view unless they are the default folders. You cannot make your own at this time. You have to manually add your signature if you are working from the inbox but it will automatically populate if you are working from a contact's page. Hubspot form submission notifications come into your separate email platform visually appealing and easy to read, however this email does not show up on the contacts timeline but instead the information gather is presented in a hard to find expandable note that is not user friendly. More so that pretty Hubspot email does come into Hubspot, it just gets automatically marked as spam due to Hubspots none-changeable rule that anything coming from [email protected] gets marked as spam.

Harry
  • Industry: Civil Engineering
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
2

1
Reviewed on 14/10/2021

Surely it can do that?

Pros

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Cons

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right?

This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream.

The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. sales@... or info@...) - rather, Hubspot requires users to send from their individual email (e.g. [email protected])

Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or info@apple...

It's no brainers like this that force you to question Hubspot's services.

3,826 reviews